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PRATIK DHOLAKIYA
www.e2msolutions.com @DholakiyaPratik
GROWTH HACKING
YOUR CONTENT MARKETING
20 IDEAS IN 20 MINUTES
www.e2msolutions.com @DholakiyaPratik
SO, WHAT IS
GROWTH HACKING?
“A process of rapid experimentation
across the full funnel to learn the
most effective ways to scale
sustainable customer adoption.”
- WIKIPEDIA
www.e2msolutions.com @DholakiyaPratik
Growth Hacking
BOLE TO??
www.e2msolutions.com @DholakiyaPratik
Growth Hacking
www.e2msolutions.com @DholakiyaPratik
“Increasing the number of users for
a specific product.”
- Mattan Griffel (via Quora)
THAT SOUNDS LIKE
MARKETING!
www.e2msolutions.com @DholakiyaPratik
BUT HOW CAN YOU “MARKET”
YOUR CONTENT MARKETING?
www.e2msolutions.com @DholakiyaPratik
I’LL TELL YOU IN A MINUTE...
www.e2msolutions.com @DholakiyaPratik
“MUST FOLLOW”
SEO EXPERT
TOP 100 CONTENT
MARKETING BRANDS
RECOMMENDED
AGENCY
C O N T R I B U T O R
www.e2msolutions.com @DholakiyaPratik
20 IDEAS IN 20 MINUTES.
LET’S BEGIN…
www.e2msolutions.com @DholakiyaPratik
BLOG ABOUT YOUR
CUSTOMERS’ PAIN POINTS
www.e2msolutions.com @DholakiyaPratik
#1
www.e2msolutions.com @DholakiyaPratik
KNORR: What’s for dinner?
www.e2msolutions.com @DholakiyaPratik
Tools That Will Help
Google Alerts : Find topics
SocialMention : Sentiment
Google : See if someone has already
written about it
USE CALLS TO ACTION
IN STRATEGIC PLACES
www.e2msolutions.com @DholakiyaPratik
#2
www.e2msolutions.com @DholakiyaPratik
NEIL PATEL: CTAs in the middle of posts
www.e2msolutions.com @DholakiyaPratik
Tools That Will Help
Content Upgrades PRO : WordPress plugin to offer
extra content to users who
subscribe to your emails
www.e2msolutions.com @DholakiyaPratik
HOOK THE READER
WITH EMOTION
#3
www.e2msolutions.com @DholakiyaPratik
Use emotions in headlines as well as post content
When’s The Last Time A Cute Girl Checked You Out?
Emotional Benefit: feeling attractive & sexy
Learn How To Stand Up To Your Boss
(And Force Him To See How Much You’re Really Worth)
Emotional Benefit: feeling assertive & confident
Your Grandkids Will Struggle To Keep Up With You!
Emotional Benefit: feeling vital & energetic
www.e2msolutions.com @DholakiyaPratik
#4
TRY AT LEAST
3 HEADLINES PER POST
www.e2msolutions.com @DholakiyaPratik
1. This One Trick Will Boost Your Email Open Rate
2. How To Make Your Email Subject Lines Irresistible
3. These Emails Will Kill Cats But Appeal To Humans
www.e2msolutions.com @DholakiyaPratik
#5
USE MORE IMAGES
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
Tools That Will Help
Flickr : Copyright-free images
Pablo : Images from quotes
Imgur.com : Memes
www.e2msolutions.com @DholakiyaPratik
#6
DON’T SELL
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
#7
TELL A
GREAT STORY
www.e2msolutions.com @DholakiyaPratik
DISNEY: Real world storytelling
www.e2msolutions.com @DholakiyaPratik
#8
JUMP INTO
CONVERSATIONS
www.e2msolutions.com @DholakiyaPratik
Comment on blogs & reply on social media
www.e2msolutions.com @DholakiyaPratik
Tools That Will Help
Mention : Social media monitoring
Brandwatch : Analytics on conversations
about your brand/industry
RE-SHARE OLD, EVERGREEN POSTS
ON SOCIAL MEDIA
www.e2msolutions.com @DholakiyaPratik
#9
www.e2msolutions.com @DholakiyaPratik
This is a post from 2014
www.e2msolutions.com @DholakiyaPratik
#10
PAY TO PROMOTE SUCCESSFUL
POSTS ON SOCIAL MEDIA
Over-Optimized Anchor Text
Facebook’s “Boost Post” feature
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
GIVE AWAY VALUABLE
RESOURCES FOR FREE
#11
ZAPIER: App Integration APIs
www.e2msolutions.com @DholakiyaPratik
www.e2msolutions.com @DholakiyaPratik
#12
WRITE LONGER POSTS
www.e2msolutions.com @DholakiyaPratik
Longer posts get more shares, links and rankings
www.e2msolutions.com @DholakiyaPratik
WRITE BETTER POSTS USING THE
SKYSCRAPER TECHNIQUE
#13
Brian Dean
www.e2msolutions.com @DholakiyaPratik
1. Find proven, linkable, shareable content assets.
2. Make something even better.
3. Reach out to the right people to promote it.
VERO: Email Marketing Post
www.e2msolutions.com @DholakiyaPratik
8,300 Shares, 644 Links
Ranks 2nd on Google for
“email marketing best practices”
www.e2msolutions.com @DholakiyaPratik
MAKE
INFOGRAPHICS
#14
M Participation in Link Schemes
www.e2msolutions.com @DholakiyaPratik
Our annual Google algorithm updates infographic
www.e2msolutions.com @DholakiyaPratik
Results
Shares : 423
Links : 96
Referring Domains : 46
Republished By : SocialMediaToday.com
Entrepreneur.com
www.e2msolutions.com @DholakiyaPratik
MAKE
VIDEOS
#15
www.e2msolutions.com @DholakiyaPratik
Dollar Shave Club
www.e2msolutions.com @DholakiyaPratik
Results
DOLLAR SHAVE CLUB
Founded: 2011
One Great Video
Views: 22 million
GILETTE
Founded: 1901
YouTube Videos: 628
Total Views: 83 million
www.e2msolutions.com @DholakiyaPratik
A / B TEST YOUR COPY
AND LANDING PAGES
#16
www.e2msolutions.com @DholakiyaPratik
Test changing any one on-page element
VS
www.e2msolutions.com | @DholakiyaPratik #SMX #6A
Tools That Will Help
Optimizely : A/B testing for websites
and mobile apps
VWO : A/B testing for websites
www.e2msolutions.com @DholakiyaPratik
MAKE BEST USE OF YOUR
THANK YOU PAGE
#17
www.e2msolutions.com @DholakiyaPratik
KISSMETRICS: After you subscribe to their blog
www.e2msolutions.com | @DholakiyaPratik #SMX #6A
WORK WITH INFLUENCERS
ON VARIOUS PLATFORMS
#18
www.e2msolutions.com @DholakiyaPratik
Top Big Data Influencers
www.e2msolutions.com @DholakiyaPratik
Tools That Will Help
Klout : Social media influencers in
various industries
Forbes : Publishes annual lists of top
influencers
www.e2msolutions.com @DholakiyaPratik
PICK A COMMUNITY
AND BECOME
THE MOST ACTIVE MEMBER
#19
www.e2msolutions.com @DholakiyaPratik
INBOUND.ORG: Top Members
www.e2msolutions.com @DholakiyaPratik
MEET PEOPLE IN PERSON
#20
www.e2msolutions.com @DholakiyaPratik
No Promotion Like Personal Promotion!
www.e2msolutions.com @DholakiyaPratik
A REAL WORLD EXAMPLE...
Finally,
www.e2msolutions.com @DholakiyaPratik
BUFFER
“Solely through guest blogging
we’ve acquired around 100,000
users within the first 9 months
of running Buffer.”
- Leo Widrich, Co-Founder
“Increasing the number of
users for a specific product.”
(growth hacking)
www.e2msolutions.com @DholakiyaPratik
THANK YOU… AND KEEP IN TOUCH!
Twitter
@dholakiyapratik
Facebook
facebook.com/dholakiyapratik
Email
web@pratikdholakiya.com
C O - F O U N D E R

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