Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016

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My presentation from UnPluggd 2016 Summer Edition by NextBigWhat. This covers growth hacking strategies with the use of content and how to capture user interest in different ways.

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Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016

  1. 1. PRATIK DHOLAKIYA www.e2msolutions.com @DholakiyaPratik GROWTH HACKING YOUR CONTENT MARKETING 20 IDEAS IN 20 MINUTES
  2. 2. www.e2msolutions.com @DholakiyaPratik SO, WHAT IS GROWTH HACKING?
  3. 3. “A process of rapid experimentation across the full funnel to learn the most effective ways to scale sustainable customer adoption.” - WIKIPEDIA www.e2msolutions.com @DholakiyaPratik Growth Hacking
  4. 4. BOLE TO?? www.e2msolutions.com @DholakiyaPratik
  5. 5. Growth Hacking www.e2msolutions.com @DholakiyaPratik “Increasing the number of users for a specific product.” - Mattan Griffel (via Quora)
  6. 6. THAT SOUNDS LIKE MARKETING! www.e2msolutions.com @DholakiyaPratik
  7. 7. BUT HOW CAN YOU “MARKET” YOUR CONTENT MARKETING? www.e2msolutions.com @DholakiyaPratik
  8. 8. I’LL TELL YOU IN A MINUTE... www.e2msolutions.com @DholakiyaPratik
  9. 9. “MUST FOLLOW” SEO EXPERT TOP 100 CONTENT MARKETING BRANDS RECOMMENDED AGENCY C O N T R I B U T O R www.e2msolutions.com @DholakiyaPratik
  10. 10. 20 IDEAS IN 20 MINUTES. LET’S BEGIN… www.e2msolutions.com @DholakiyaPratik
  11. 11. BLOG ABOUT YOUR CUSTOMERS’ PAIN POINTS www.e2msolutions.com @DholakiyaPratik #1
  12. 12. www.e2msolutions.com @DholakiyaPratik KNORR: What’s for dinner?
  13. 13. www.e2msolutions.com @DholakiyaPratik Tools That Will Help Google Alerts : Find topics SocialMention : Sentiment Google : See if someone has already written about it
  14. 14. USE CALLS TO ACTION IN STRATEGIC PLACES www.e2msolutions.com @DholakiyaPratik #2
  15. 15. www.e2msolutions.com @DholakiyaPratik NEIL PATEL: CTAs in the middle of posts
  16. 16. www.e2msolutions.com @DholakiyaPratik Tools That Will Help Content Upgrades PRO : WordPress plugin to offer extra content to users who subscribe to your emails
  17. 17. www.e2msolutions.com @DholakiyaPratik HOOK THE READER WITH EMOTION #3
  18. 18. www.e2msolutions.com @DholakiyaPratik Use emotions in headlines as well as post content When’s The Last Time A Cute Girl Checked You Out? Emotional Benefit: feeling attractive & sexy Learn How To Stand Up To Your Boss (And Force Him To See How Much You’re Really Worth) Emotional Benefit: feeling assertive & confident Your Grandkids Will Struggle To Keep Up With You! Emotional Benefit: feeling vital & energetic
  19. 19. www.e2msolutions.com @DholakiyaPratik #4 TRY AT LEAST 3 HEADLINES PER POST
  20. 20. www.e2msolutions.com @DholakiyaPratik 1. This One Trick Will Boost Your Email Open Rate 2. How To Make Your Email Subject Lines Irresistible 3. These Emails Will Kill Cats But Appeal To Humans
  21. 21. www.e2msolutions.com @DholakiyaPratik #5 USE MORE IMAGES
  22. 22. www.e2msolutions.com @DholakiyaPratik
  23. 23. www.e2msolutions.com @DholakiyaPratik Tools That Will Help Flickr : Copyright-free images Pablo : Images from quotes Imgur.com : Memes
  24. 24. www.e2msolutions.com @DholakiyaPratik #6 DON’T SELL
  25. 25. www.e2msolutions.com @DholakiyaPratik
  26. 26. www.e2msolutions.com @DholakiyaPratik #7 TELL A GREAT STORY
  27. 27. www.e2msolutions.com @DholakiyaPratik DISNEY: Real world storytelling
  28. 28. www.e2msolutions.com @DholakiyaPratik #8 JUMP INTO CONVERSATIONS
  29. 29. www.e2msolutions.com @DholakiyaPratik Comment on blogs & reply on social media
  30. 30. www.e2msolutions.com @DholakiyaPratik Tools That Will Help Mention : Social media monitoring Brandwatch : Analytics on conversations about your brand/industry
  31. 31. RE-SHARE OLD, EVERGREEN POSTS ON SOCIAL MEDIA www.e2msolutions.com @DholakiyaPratik #9
  32. 32. www.e2msolutions.com @DholakiyaPratik This is a post from 2014
  33. 33. www.e2msolutions.com @DholakiyaPratik #10 PAY TO PROMOTE SUCCESSFUL POSTS ON SOCIAL MEDIA
  34. 34. Over-Optimized Anchor Text Facebook’s “Boost Post” feature www.e2msolutions.com @DholakiyaPratik
  35. 35. www.e2msolutions.com @DholakiyaPratik GIVE AWAY VALUABLE RESOURCES FOR FREE #11
  36. 36. ZAPIER: App Integration APIs www.e2msolutions.com @DholakiyaPratik
  37. 37. www.e2msolutions.com @DholakiyaPratik #12 WRITE LONGER POSTS
  38. 38. www.e2msolutions.com @DholakiyaPratik Longer posts get more shares, links and rankings
  39. 39. www.e2msolutions.com @DholakiyaPratik WRITE BETTER POSTS USING THE SKYSCRAPER TECHNIQUE #13
  40. 40. Brian Dean www.e2msolutions.com @DholakiyaPratik 1. Find proven, linkable, shareable content assets. 2. Make something even better. 3. Reach out to the right people to promote it.
  41. 41. VERO: Email Marketing Post www.e2msolutions.com @DholakiyaPratik 8,300 Shares, 644 Links Ranks 2nd on Google for “email marketing best practices”
  42. 42. www.e2msolutions.com @DholakiyaPratik MAKE INFOGRAPHICS #14
  43. 43. M Participation in Link Schemes www.e2msolutions.com @DholakiyaPratik Our annual Google algorithm updates infographic
  44. 44. www.e2msolutions.com @DholakiyaPratik Results Shares : 423 Links : 96 Referring Domains : 46 Republished By : SocialMediaToday.com Entrepreneur.com
  45. 45. www.e2msolutions.com @DholakiyaPratik MAKE VIDEOS #15
  46. 46. www.e2msolutions.com @DholakiyaPratik Dollar Shave Club
  47. 47. www.e2msolutions.com @DholakiyaPratik Results DOLLAR SHAVE CLUB Founded: 2011 One Great Video Views: 22 million GILETTE Founded: 1901 YouTube Videos: 628 Total Views: 83 million
  48. 48. www.e2msolutions.com @DholakiyaPratik A / B TEST YOUR COPY AND LANDING PAGES #16
  49. 49. www.e2msolutions.com @DholakiyaPratik Test changing any one on-page element VS
  50. 50. www.e2msolutions.com | @DholakiyaPratik #SMX #6A Tools That Will Help Optimizely : A/B testing for websites and mobile apps VWO : A/B testing for websites
  51. 51. www.e2msolutions.com @DholakiyaPratik MAKE BEST USE OF YOUR THANK YOU PAGE #17
  52. 52. www.e2msolutions.com @DholakiyaPratik KISSMETRICS: After you subscribe to their blog
  53. 53. www.e2msolutions.com | @DholakiyaPratik #SMX #6A WORK WITH INFLUENCERS ON VARIOUS PLATFORMS #18
  54. 54. www.e2msolutions.com @DholakiyaPratik Top Big Data Influencers
  55. 55. www.e2msolutions.com @DholakiyaPratik Tools That Will Help Klout : Social media influencers in various industries Forbes : Publishes annual lists of top influencers
  56. 56. www.e2msolutions.com @DholakiyaPratik PICK A COMMUNITY AND BECOME THE MOST ACTIVE MEMBER #19
  57. 57. www.e2msolutions.com @DholakiyaPratik INBOUND.ORG: Top Members
  58. 58. www.e2msolutions.com @DholakiyaPratik MEET PEOPLE IN PERSON #20
  59. 59. www.e2msolutions.com @DholakiyaPratik No Promotion Like Personal Promotion!
  60. 60. www.e2msolutions.com @DholakiyaPratik A REAL WORLD EXAMPLE... Finally,
  61. 61. www.e2msolutions.com @DholakiyaPratik BUFFER “Solely through guest blogging we’ve acquired around 100,000 users within the first 9 months of running Buffer.” - Leo Widrich, Co-Founder “Increasing the number of users for a specific product.” (growth hacking)
  62. 62. www.e2msolutions.com @DholakiyaPratik THANK YOU… AND KEEP IN TOUCH! Twitter @dholakiyapratik Facebook facebook.com/dholakiyapratik Email web@pratikdholakiya.com C O - F O U N D E R

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