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The Social + SEO MYTH Date: Author: November 28, 2011 Wil Reynolds (@wilreynolds)
@wilreynolds
13 years 40 People SEO/SEM/Analytics
How I view social
I hated social media
I <3 Scoreboards!
Protect  &  Serve
CRUSH a big myth
Quality content is the way to win on search engines
Fact!!!!!!!!!!!!
Is no one in here outranked by a crappy site?
Sometimes
Social’s impact on SEO is indirect
Who has heard that social impacts rankings?
Lets stop the SPECULATION
You tell me…
Plausible?
Hey Google, I’m building a brand…
Who do you think is ranking better?
The first 4 companies http://zd.net/socialmyth
Still Skeptical?
Want some social numbers?
100 147 744 1,730 7,119 182,894
100 147 744 1,730 7,119 182,894 +1 Facebook email RSS Twitter YouTube
SORRY “TWEEPLES”
Still believe in writing good content ONLY?
Still believe in social signals?
Fringe Cases Entertainment/news http://mz.cm/wil-is-wrong
Google reader 6 years + 1 mo. old
Yet they can’t figure it out…
Glimpse of the future
Invest in building  TRUST
New Circle of Trust
But today…
Value of “1”
1 Person 1 Session 1 Retweet
Less than 1,000 followers – connect w/ every RT’er
You have to believe in the power of 1 to succeed at social
You have to  Prime the pump!
What are you doing 10 = 10,000
What VALUE are you adding?
Getting pumped about adding value?
Let’s continue the doom parade…
You taking shortcuts?
Is this you?
Why track this?
What can you do with this data?
REVENGE?
Opportunity to improve, connect, touch
Get back to TRUST
Now the happy parts start!!
All is not lost my “tweeps”
FB Admin Meta Tags @matclayton
Do you have a like button on your site?
Have you seen FB Demographics?
Google is starting to reward trust
Want examples?
Rel Author + Circles
Not Logged in
Authors get rewarded for building  content + TRUST
Build trust, get your mug in the SERP
Use SEO + rel author to grow your social following
http://bit.ly/author-wordpress
Social will impact CTR’s
http://mz.cm/ctrstudy
Schema.org
You need trust to get the enhanced results
That’s how G+ will win
How do you turn social into SEO success?
Export.ly http://bit.ly/social-export
TagCrowd http://bit.ly/tagcrowd
Create content for niches ex. Fathers, Photographers
DM them
Is blog commenting social?
Make it work for SEO
What if you could rate your commenters sites?
http://bit.ly/seerplugin
WRITE THINGS  PEOPLE WANT
This will get social movement
No Mention of SEER in tweet
[object Object],[object Object]
Followerwonk
www.followerwonk.com
Hashtags are your friend
#smplus
Encourage use!!!
Who is going to do a recap on their blog?
Write a review of this webinar – tweet to us
Win 500 dollars…
Lets get nerdy
Excel, VLOOKUP, SEOMOZ + Export.ly
Who is following you but not linking?
Take your followers from  export.ly , links from  SEOmoz   in excel
VLOOKUP Who is following me but not linking
GA Certified company!!
We did all the work @ethanlyon http://bit.ly/twitterlinktool
Leave you with one thing
You want to win? Today and Tomorrow
Key to search engine success…
HELPING OTHERS
Wanna rank well?
Who are you helping?
You can’t measure helping people in klout!
Wil Reynolds @wilreynolds @seerinteractive

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Wil Reynolds