This document discusses different types of advertising techniques. It outlines various advertising mediums like television, radio, print, and online ads. It explores how advertising often uses emotional appeals or promises of social status to persuade consumers. Common techniques include bandwagon effects, testimonials, and promises of what using a product can provide. The document also examines critics' views that advertising bombards people with thousands of marketing messages daily and influences behaviors. Examples of real ads are provided for various products and public service announcements.

1. Advertising Types and
Techniques

2. Types of Advertising
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Television
Infomercials
Radio
Online
Billboard
In Store
Print
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Magazines
Newspaper
Classified
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Mobile Ads
Celebrity Branding
Corporate Sponsorship
Covert
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Product placement
Brands

3. Does advertizing impact you?
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"I can ignore most advertising"
"Songs from commercials stick in my head"
"I have made a conscious effort to look like
someone specific I have seen in an ad."
"Some ads make me feel bad about myself
or inadequate“
“Advertising does not impact me at all.”

4. If you use this product you
will...
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Join a wonderful group of people.
Feel appreciated.
Be rewarded.
Be held in high esteem by others.
Will have more love your life.
Will enjoy the adventure or escape that you want.
Will be more like famous or wealthy people.
Will be associated with success, humor, tradition
or modernity.
Will find deep satisfaction.

5. And, if you do not use this
product you will ...
 Face
social isolation or career failure.
 Face failing health or death.

16. Common Techniques
 Bandwagon
Effect (everyone’s buying it)
 Emotional Appeal (connect with fears and
desires)
 Glittering Generalities (big promises)
 Plain Folks Appeal (relates to ordinary
people)
 Testimonials (use celebrities or experts)
 Scientific Appeal (use stats or data)

17. Examples
Bologna Commercial
 http://www.youtube.com/watch?
v=rAznsU_LgA8&feature=related
60’s Commercials
 http://www.youtube.com/watch?v=_yWTsFVkrFc
Kool Cigarette Commercial
 http://www.youtube.com/watch?
v=7U9vWwhsuQw&feature=related

18. Examples
Life cereal
 http://www.youtube.com/watch?v=vYEXzxTINc&feature=related
Wendy’s (80’s)
 http://www.youtube.com/watch?v=Ug75diEyiA0
Various 80’s commercials
 http://www.youtube.com/watch?v=Tk25rk0_2rk

19. Dove Commercial
http://www.youtube.com/watch?v=iYhCn0jf46U
Betty White Commercial
http://www.youtube.com/watch?v=X1Sv_z9jm8A
Evian Commercial
http://www.youtube.com/watch?v=_PHnRIn74Ag&feature=r

20. Pet Beaver – Molson Canadian
 http://www.youtube.com/watch?v=XqOI7KejIng
Rona Commercial
 http://www.youtube.com/watch?v=OWsd5b8B_SE
Various 80’s commercials (8 minutes) http://
www.youtube.com/watch?v=Tk25rk0_2rk

21. Point For Discussion
Kalle Lasn, one of the most outspoken critics of advertising on
the international stage, considers advertising “the most prevalent
and toxic of the mental pollutants. From the moment your radio
alarm sounds in the morning to the wee hours of late-night TV
micro jolts of commercial pollution flood into your brain at the
rate of around 3,000 marketing messages per day. Every day an
estimated twelve billion display ads, 3 million radio commercials
and more than 200,000 television commercials are dumped into
North America’s collective unconscious”. In the course of his life
the average American watches three years of advertising on
television.

22. Public Service
Announcements
Drugs
 http://www.youtube.com/watch?v=agT2GVNQjao
 http://www.youtube.com/watch?v=nl5gBJGnaXs&
Mental Health
 http://www.youtube.com/watch?v=xIZ9FmD0o9k&

23. PSA Continued
Equality
 http://www.youtube.com/watch?v=62k8H55gFIU
Environment
 http://www.youtube.com/watch?v=QU7BO35n47I
Safety
 http://www.youtube.com/watch?v=bZ2EKswyTao&

24. PSA Parody
 http://www.youtube.com/watch?v=w6ylxWcwkUM

29. Infomercials
 http://www.youtube.com/watch?
v=wjqLwaSflgY&feature=related
 http://www.youtube.com/watch?
v=zwtL4MQoKRw&feature=PlayList&p=5B57
18F25E7D1268&playnext_from=PL&playnext
=1&index=7
 http://www.youtube.com/watch?
v=sRe3_QlniSY&feature=PlayList&p=5B5718
F25E7D1268&playnext_from=PL&playnext=2
&index=8

30.  http://www.youtube.com/watch?
v=rUbWjIKxrrs&feature=related