This document defines and discusses various forms of outdoor advertising. It begins by defining outdoor advertising as any advertising done outside that publicizes business products and services. It then describes common forms of outdoor advertising such as billboards, gantry advertising, street furniture advertising, transit advertising, and guerrilla advertising. Billboard advertising contributes nearly 60% of revenues to outdoor advertising and allows for high-impact, customized messages. Gantry advertising involves sign assemblies mounted on overhead supports along highways. Street furniture advertising uses displays on sidewalk items like bus shelters and benches. Transit advertising appears on vehicles like buses, taxis, subways and trains. Guerrilla advertising promotes products and services unconventionally with little budget through memorable personal attention-grabbing techniques

1. OUTDO R
MEDIA
GANESH
KALEESWARAN
SHATHI VEL
JOHN VIYAGUL PRIYAN

2. Notion of outdoor advertising
 Definition- Any Advertising done Outdoors that publicizes
your Business Products and Services.
 Outdoor advertising is a broad term that describes any type
of advertising that reaches the consumer when he or she is
outside of the home.

3. Common forms of outdoor advertising
Billboard advertising
Gantries advertising
Street furniture
Transit advertising
Guerrilla advertising

4. Billboard advertising
Reaches Audience with High-impact, strategic
positioning.
Provides clutter free messages in a uniquely
customized environment.
Innovations have made it more attractive and
profitable.
In terms of revenues billboards contribute nearly
60% to Outdoor Advertising.

6. Gantries advertising
 Is a traffic sign assembly mounted on an overhead support.
 Usually build on high- traffic roads or routes with several
lanes.
 Similar Gantries are used in Railway signalling on multi-track
lines.

8. Street Furniture Advertising
 Street Advertising is Advertising displays that are placed
Sidewalks, including on
 Bus Shelters
 Telephone Kiosks
 Benches & Furniture.

11. Transit advertising
 Transit media is a form of outdoor advertising that displays
advertisement in or on the outside of the vehicles such as
 Taxis
 Buses
 Subways
 Trains

14. Guerrilla advertising
 It is an advertisement strategy concept designed for
businesses to promote their products or services in an
unconventional way with little budget.
 This involves high energy and imagination focusing on
grasping the attention of the public in more personal and
memorable level.

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