The document discusses different types of hoardings used for advertising. It describes bulletins and posters as the major types of hoardings, with bulletins being the largest and located primarily on highways. Other types discussed include painted, digital, mobile, inflatable, and multi-purpose hoardings. It also discusses contractors who provide hoarding space and printers who handle printing of ads for hoardings using various techniques like letterpress, intaglio, lithography and flexography.

1. Presented ByRAVINDRA PRAKASH SHUKLA
Roll No. 19

2. Hoarding
A temporary wooden fence erected round a building.
It is commonly known as large outdoor signboard.

3.  A 'classic' Hoarding, consisting of large pieces of
printed paper attached to a durable backing on a
structure.
 Hoardings are showing large, apparently humorous
slogans, and distinctive visuals.
 Hoardings are highly visible in the top designated
market area.

4. Major Types
 Bulletins- These are the largest standard-size
hoardings, located primarily on major highways,
expressways. They afford greatest visibility due not
only to their size, but because they allow creative
"customizing" through extensions and ornamentations
(Decorations).
 Posters- They are the other common form of
hoarding advertising, located chiefly in commercial
and industrial areas, smaller than bulletins.

5. Other Types of Hoardings
 Painted Hoardings
 Digital Hoardings
 Mobile Hoardings
 Inflatable Hoardings
 Multi-purpose Hoardings

6. Painted Hoardings
 Commonly such types of hoardings are painted on large
studios with the help of line drawings and oil painting.
 Usually to advertise upcoming albums or movies.
 Hand painted & Graphical machines both are used to make
painted hoarding.

7. Digital Hoardings
 Created from computer programs and software.
 Can be designed to display running text, images and other
contents.
 Can display several different displays from the same
company, and even provide several companies.

8. Mobile Hoardings
 Movable
 Difficult to ignore.
 Can be placed wherever there is heavy foot traffic due to an
event – including convention centers, train stations,
airports and sports arenas.
 Information is retained through repetition.

9. Inflatable Hoardings & Multipurpose Hoardings
 An inflatable framework with an attached banner ad.
 Most appear near sports events or exhibitions.
 If the hoardings have some extra feature like telecom
antennas or power wiring, that comes under Multi-purpose
hoardings.

10. Variety by Size
48 Sheet Static
96 Sheet Static
This is the most common type of
hoarding seen in the UK and comprises
a timber/plywood hoarding on which
posters are pasted. They may be
floodlit.
Same as the 48 sheet static hoarding
except the size.
Area: Circa 19.2 m²
Area: Circa 38.4 m²

11. Hoarding Contractors
 Who takes the responsibility for providing the space for the
hoarding, not in creating, building or anything related to the
idea or content of the hoardings.
 Acts like the mediator b/w ad agency and the space provider.
 They take charges as monthly, annually or any particular time
interval.
eg. KASHI AD AGENCY.
They have their own fix frames on the building in crowded areas
like Lanka, Sigra, or at the highways. Companies or Person who
want to fix their hoardings at that frame may go to this agency.

12. Printers
 To advertising in newspapers, magazines, catalogs, or
mailers.
 Usually, for printing ads which are combination of
photographs, illustrations, and copy.

13. Types of Printing
 Letterpress Printing
Transferring to the paper from a raised surface.
 Intaglio Printing
Transferring to the paper through an etched or
depressed surface.
 Lithographic Printing
Transferring to the paper from a flat surface
which has been specially treated.

14. Letterpress
 Oldest method
 Prints from a raised surface
eg- Rubber stamp

15. Intaglio
 Opposite to the letterpress
 Images are engraved into the surface of the plate
eg- Quality magazines often use for photo section &
advertising inserts.

16. Lithography
 Prints from a flat, chemically treated surface that
attracts ink in the printing area and repels elsewhere.

17. Flexography
Type of lithography,
 Can be print on any surface
 It uses a rubber blanket to transfer the image to the
page.
 Ink is water-based
 Different blanket setup from offset lithography
 Sharper image
 Eg- Newspaper

18. The Type :Printed characters
 Typeface selection
 Categories of type
 Serif- little flourish that finishes off the end of stroke
 Sans serif- clean, blocky, more contemporary in appearance
 Family Variation- Posture, weight & width
 Printers’ Measures
 Point- Unit used to measure height of type
(72 points in an inch)
 Pica- Used to measure width & depth of column
(12 points in a pica : 6 picas in an inch)

19. The ART – Graphics & Art
Reproduction
 Art may be an illustration or a photograph
 Art controls with the help of composition
(Process of arranging the elements in a photo or an
illustration).
 2 types of images that are reproduce in print
 Line art- All elements are solid with no intermediate
shades or tones.
 Halftones- Images with a continuous range of shades
from light to dark.

20. Halftoning_introduction

21. Color Process
 CMYK (Cyan, Magenta, Yellow, Key) model is generally
used in color process.

22. New Technology
 Based on computers
 Transmission by phone line using optical fibre or
satellite
 Art can be digitized (broken into tiny grids, each one
coded electronically for tone or color) & then
transmitted.
 Inkjet Printing is a type of printing directed by
computer.