Perception and Marketing- Consumer BehaviorAqib Syed
A research technique that enables marketers to plot graphically consumers’ perceptions concerning product attributes of specific brands.
Perception and Marketing- Consumer Behavior
Perception and Marketing- Consumer BehaviorAqib Syed
A research technique that enables marketers to plot graphically consumers’ perceptions concerning product attributes of specific brands.
Perception and Marketing- Consumer Behavior
Consumer Attitude Formation and change
Attitude
What Are Attitudes?
Structural Models of Attitudes
Tricomponent Attitude Model
Multiattribute Attitude Models
A Simplified Version of the Theory of Reasoned Action
Theory of Trying to Consume
Attitude-Toward-the-Ad Model
Changing the Basic Motivational Function
Elaboration Likelihood Model (ELM)
A complete information is given starting from the meaning of personality to its theories to its relation to marketing.
How consumers' personality affect in their buying habit and everything related is explained.
Group Influence and Opinion Leadership
by Soloman White and Dahl
1. Reference Groups
2. Types of Reference Group Influence- Normative influence
& Comparative influence
3. Formal vs. Informal Reference Groups
4. Brand Communities
5. Membership versus Aspirational Reference Groups
6. Negative Reference Groups
7. Positive Reference Groups
8. Antibrand Communities
An insight in to the concept of attitude. Models of attitude formation and measurements are dealt in brief. Cognition, beliefs and behavior intention have been defined. Cognitive dissonance, Over justification theory, Elaboration likelihood, Self perception, and Multi attribute models are some important ones included.
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making.
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India.
Consumer Attitude Formation and change
Attitude
What Are Attitudes?
Structural Models of Attitudes
Tricomponent Attitude Model
Multiattribute Attitude Models
A Simplified Version of the Theory of Reasoned Action
Theory of Trying to Consume
Attitude-Toward-the-Ad Model
Changing the Basic Motivational Function
Elaboration Likelihood Model (ELM)
A complete information is given starting from the meaning of personality to its theories to its relation to marketing.
How consumers' personality affect in their buying habit and everything related is explained.
Group Influence and Opinion Leadership
by Soloman White and Dahl
1. Reference Groups
2. Types of Reference Group Influence- Normative influence
& Comparative influence
3. Formal vs. Informal Reference Groups
4. Brand Communities
5. Membership versus Aspirational Reference Groups
6. Negative Reference Groups
7. Positive Reference Groups
8. Antibrand Communities
An insight in to the concept of attitude. Models of attitude formation and measurements are dealt in brief. Cognition, beliefs and behavior intention have been defined. Cognitive dissonance, Over justification theory, Elaboration likelihood, Self perception, and Multi attribute models are some important ones included.
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making.
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India.
Consumer Behaviour Part2: The Individual PerspectiveSebastiano Mereu
Preparation for the Consumer Behaviour exam at Edinburgh Business School. Content extracted from the ‘Consumer Behaviour’ text book by David A. Statt. All pictures used for educational purposes only. No copyright infringement intended.
A concise but comprehensive guide to help you quickly and easily understand the law of attraction so that you can begin implimenting into your life in a more successful manor.
Teamwork Makes the Dream Work: Creating & Managing In-House Creative Agencies
BY: Hamza Khan, Bailey Parnell, Lucas Gobert, Tesni Ellis, Donica Willis, & Troy Murray
August 2014: John Austin forms Student Affairs Creative—a group of writers, editors, designers, community managers, and social media marketers that consolidates marketing & communications resources across the Ryerson Student Affairs portfolio. How do we bring value to our colleagues’ projects that support the whole student? Could this strategy work at your institution? Join us to hear Creative’s journey from idea to inception, and learn about our unique model for consolidating marketing & communication resources.
DARE TO DREAM BIG
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FOLLOW MERRY RIANA @MERRYRIANA ON TWITTER
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Thank You :)
4-The forces that drive us to buyuse products… .docxtroutmanboris
4-*
The forces that drive us to buy/use products… cuz they believe
Are usually straightforward
Can be related to wide-spread beliefs (Chick-fil—a)
Are emotional & create deep commitment (Spurs)
Are sometimes not immediately recognizable to us
4-*
Motivation: the process that leads us to behave they way we do
Need creates tension
Tension creates drive to reduce/eliminate need
Desired end state = consumer’s goal
Products/services provide desired end state and reduce tension
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4-*
Important page #####
Why we want to buy the product? ;discrepancy
*
Degree of willingness to expend energy to reach a goal
Biological vs. learned needs
Drive Theory
Expectancy Theory
4-*
الرغبه في شرا او لفعل شي
*
4-*
*
BiogenicPsychogenicUtilitarianHedonic
4-*
Goal valence
Positively-valued goal: approach
Negatively-valued goal: avoid
Deodorants & mouthwashPositive and negative motives often conflict with one another
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test will upcoming
*
Murray’s 20 psychogenic needs
Specific needs and buying behavior
Need for achievement
Need for affiliation
Need for power
Need for uniqueness
4-*
Maslow’s Hierarchy of Needs
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Physiological (Quaker Oats Bran)
Safety (Allstate Insurance)
Belongingness (“Pepsi Generation”)
Ego (BMW)
Self-Actualization (US Army)
UPPER-LEVEL NEEDS
LOWER-LEVEL NEEDS
Consumer Involvement
4-*
We can get pretty attached to products…
“All in One” tattoo on consumer’s head
Ecko unlimited
A man tried to marry his car!Involvement: perceived relevance of an object based on one’s needs, values, and interests
The motivation to process information
4-*
Consumer’s level of interest in a productMany sales promotions attempt to increase product involvementMass customization enhances product involvement
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CUSTOMIZE YOUR OWN NIKE…
Consumer’s interest in processing marketing communications
Vigilante marketing, DoritosTV = low involvement medium; print = high involvementMarketers experiment with novel ways to increase consumers’ involvement(Emperador)
4-*
NABISCOWORLD.COM
Differences that may occur when buying the same object for different contexts
Social risk is a consideration
Gift as symbol of involvement
Administrative assistant day
Mother’s day vs Father’s day
4-*
Appeal to hedonistic needsUse novel stimuli in commercialsUse prominent stimuli in commercialsInclude celebrity endorsers in commercialsBuild consumer bonds via ongoing consumer relationships
4-*
Inertia: consumption at the low end of involvement
We make decisions out of habit (lack of motivation)Flow state: true involvement with a product
Playfulness
Being in control
Concentration/focused attention
Mental enjoyment of activity for its own sake
Distorted sense of time
Match between challenge at hand and one’s skills
4-*
Command fierce consumer loyalty, devotion, and worship
High involvement in a brand
E.g., Apple computers, Harley-Davidson
4-*
4-*
Value: a belief that some condition is preferable to its opposite
Products/services.
Personality and Lifestyle by Soloman
1. Personality
2. Freudian Systems
3. Freudian Theory
4. Motivational Research
5. Dichter’s Consumption Motives
6. Non-Freudian Theories
7. Trait Theory
Needs and Motivation
Model of the Motivation Process
Types of Needs
Goals
Goals Structure for Weight Control
The Selection of Goals,
The Dynamic Nature of Motivation,
chapter 3, consumer motivation and personality
facets of personality are listed in this presentation, in addition to personality traits,
leave your questions, suggestions, and feedback in the comment section and thank you.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance