Download as PDF, PPTX
Uploaded byMore Than Advertising
PDF, PPTX1,192 views
More Than Advertising
The document discusses the ineffectiveness of traditional mass marketing techniques. It notes that 78% of Germans feel irritated by advertising and only 24% pay attention to ads. Additionally, 82% of TV advertising generates a negative ROI. The consequences are that major companies like P&G and Deutsche Telekom have reduced their marketing budgets by 25% and 53% respectively. The document argues that the future of advertising involves creating great products with marketing embedded in them, adding value through engaging content, and collaborating through social media and community building.
