Internet as advertising media

1. Internet as
an advertising media
BY
SMART LEARNING WAY
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2. Flow of presentation
1) WHAT IS INTERNET?
2) DEFINITION
3) INTRODUCTION
4) INTERNET AS AN ADVERTISING MEDIA
5) TYPES OF ADVERTISING MEDIA
6) IMPORTANCE
7) FEATURES
8) ADVANTAGES & DISADVANTAGES
9) CONCLUSION
10)REVIEW OF THE TOPIC
11)BIBLIOGRAPHY 2

3. WHAT IS INTERNET?
• A global network connecting millions of computers. More
than 100 countries are linked into exchanges of data, news
and opinions. Internet is a global collection of computers
connected to one other. This global network links thousands
of computers at universities, research institutions,
government agencies and business houses throughout the
world. Using a small PC at your home and telephone
connection, you can reach anywhere in the world through
Internet. Each computer connected to internet can
communicate with the other computers. You can send or
receive messages or retrieve information. Messages or
information sent or received on internet is in the form of files.
To exchange information on internet, the computers
connected to internet must be able to communicate with one
another. 3

4. DEFINITION
 The institute of practitioners in advertising
definition says:
“ADVERTISING PRESENTS THE MOST PERSUASIVE
POSSIBLE SELLING MESSAGE TO THE RIGHT PROSPECTS
FOR THE PRODUCT OR SERVICE AT THE LOWEST
POSSIBLE COST.”
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5. INTRODUCTION
• “The caterpillar does all the work but the butterfly gets all
the publicity” -George Carlin
• Advertising is a form of communication used to influence
individuals to purchase products or services or support
political candidates or ideas. Frequently it communicates a
message that includes the name of the product or service
and how that product or service could potentially benefit
the consumer. Advertising often attempts to persuade
potential customers to purchase or to consume a particular
brand of product or service. Modern advertising developed
with the rise of mass production in the late 19th and early
20th centuries. 5

6. CONTINUE…
• Many small business owners fail to start an online
business properly. Although they have nicely designed
websites and great offers, they never sell something.
Why? Because without advertising, a brand will never
be recognized. Advertising on internet is the key.
• Nothing will happen if you will only upload your offer
on a website. It is wrong to sit back and wait to see the
results, because at this point you have zero visibility.
Without advertising on internet, even if your store (for
example) will be placed on a crowded street, you will
still have clients from that area only, but if you will also
start to sell goods from your store via your website,
your business will have potential customers all over
the world.
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7. CONTINUE...
• Advertising on internet is very cheap, and
everyone can learn how to use cheap internet
advertising techniques to promote their business
online.
• Advertising is the insertion or presentation of a
promotional message or media content to one or
more potential customers. The key types of cable
television advertising include linear advertising
(network advertising and local advertising) on
demand advertising, enhanced advertising, and
Interactive advertising. 7

8. CONTINUE…
• Company spending on advertising in all forms of
media (television, radio, magazines, and Internet)
increases each year with the gross national product
(GNP). However, the percentage of advertising spent
on traditional broadcast television is declining. At the
same time, the percentage spent on measurable
Internet advertising is increasing.
• Advertising is the promotion of a product or service
and is extremely pervasive in contemporary society.
To maximize sales, companies will pay a premium for
wide exposure through the mass media.
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9. CONTINUE…
• Advertising space is common, but not restricted to
these realms; billboards, public transportation,
movies (product placement), schools, clothing,
even bathroom stalls carry ads and the industry is
constantly finding new ways to advertise.
• Internet marketing, also referred to as i-marketing,
web-marketing, online-marketing or e-Marketing,
is the marketing of products or services over the
Internet.
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10. Internet as an advertising media
• Advertising has come a long way today. More and
more new medium is being explored each day to
make a successful ad campaign. Internet that has in
recent times picked up as an advertising medium in
no time has become the favorite of the advertiser.
Internet not only helps capture maximum audience
but also broadens the exposure. Internet today,
undoubtedly is one of the best mediums for brand
promotion and advertising.
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11. CONTINUE…
• Internet as an advertising medium is versatile and
this is it where it sands apart from the conventional
advertising medium. It is a highly flexible medium
that allows you to make changes during the course
of the campaign as and when required without
incurring much additional cost. This makes internet
all the more important in a country like India where
the business scenario is highly dynamic and changes
with each passing day. Online media advertising
allows you to make changes as and when required
to meet the latest demands of the market.
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12. CONTINUE…
• Internet advertising is on an all time boom and is
bound to take Indian advertising on an all-new
level. If we are to believe the results of a latest
research facts show that that approximately 30
million dollar is solely generated by online
advertising. Going by this fact one can have an idea
of the immense potential of advertising medium
Internet and the future of online advertising.
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13. CONTINUE…
• Further statistics reveal that advertising media Internet
is likely to touch 57 million in 2006-2007. The main
strength of Internet as an advertising medium is its
ability to reach out to a vast audience at one go.
Internet advertising is also not bound by limitations
such as time and accessibility as one can surf the net at
any time of the day making your advertisement
available 24*7 unlike television ads to which the
viewers can’t go back or the newspaper ads that go in
the waste once they are read in the morning.
• So if you are looking for Internet advertising as an
option then there should be no looking back for you. Be
ready to climb the ladder of success with this highly
beneficial medium.
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14. Types of advertising media
• 'The media' refers to the different channels we use
to communicate information in the everyday world.
'Media' is the plural of medium (of communication),
and the main media are
INTERNET RADIO
FILM TELEVISION
MAGAZINES ADVERTISING
NEWSPAPERS POP MUSIC
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15. IMPORTANCE
• As we progress into the 21st century, communications
are becoming faster and faster. Think of the millions of
different media images you are bombarded with every
day. It is as important now to be able to read and make
sense of those images, as it has been to be able to read
ordinary text. If you do not know how to read the
messages coming at you from TV, the Internet,
advertising etc, then you may become very lost in the
modern world. You also need to have a good idea of
how those messages are made, and who is making
them, so that you may quickly become aware if
someone (or some corporation!) is trying to manipulate
your thoughts and feelings.
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16. CONTINUE…
• Media Studies is also about appreciating the skill and
creativity which goes into the production of media
texts. Just as analysing the different techniques used in
the creation of a poem or novel helps you appreciate
the talent of the writer, so does learning about media
techniques help you appreciate value the skill with
words and pictures that the creators of a media text
must possess.
• Internet advertising encompasses any form of
commercial content available on the Internet that is for
businesses to inform consumers about a product or
service. This may include banner advertisements, e-mail
advertisements, and organizational Web sites, all
of which supply some information about a company
and its products. 16

17. CONTINUE…
• Media Studies also deals with the very latest ideas -
which is why you need a website to help you study it.
Although you do need to have some understanding of
the history of media (particularly how new
technological developments have changed things), the
focus of your studies is what is happening right now,
buzzing round the airwaves of the globe.
• The Internet represents one of the potentially most
powerful advertising mediums in the world. The
Internet has grown in popularity as an advertising
medium because, among other things, it allows 24-
hour interactivity between the advertiser and
customer. 17

18. FEATURES
• In India, Internet has seen a phenomenal and
exponential growth and today the country boasts of
more than 28 million internet users and this figure
is expected to touch 100 million by the year 2007.
• As per recent studies - out of this 28 million internet
users - nearly 85 percent users belong to the age
group of 15-25 years and a majority of them are
students who use it for obtaining diverse kinds of
information.
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19. CONTINUE…
• An expansion of internet and information
technology has been witnessed and education
related activities are already taking a major leap
forward. It has opened up the fastest way of
communication and has also become one of the
cheapest available means of dissemination of all
possible information and reaching out to people.
• Educational Institutes and service providers need to
reach a particular audience or target groups i.e.,
students and those seeking professional
enhancements for programs and initiatives
undertaken by them.
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20. CONTINUE…
• It is very likely that every student in India who is
interested in IT will be equally interested in Internet
also. He will use it as an important tool for getting
the desired information.
• Advertising in the print media was a conventional
tool, highly effective when Internet was not
available. The print media has lots of limitations as
compared to a medium like the Internet. Even the
print media or the most known newspapers have
dedicated sections for Education, Careers, IT as they
also recognise the importance of addressing the
particular user groups.
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21. ADVANTAGES
1) Low-Cost
Even if the Internet ad can be displayed as very
comprehensive compared to other media, it is definitely
much cheaper than most. Internet Ad Packages are offered
as low as $ 10.00 for a period of one month, or by a set
amount of "hits", depending on the advertiser you go with.
2) The presentation to the market
If your product / service are aimed at the younger
generation or the corporate world, Internet advertisements
would be best because they are already hooked into the
net, surfing websites. A few of these pages that you have
your ad on, could give you a link to your own website as
well. Result, a greater number of "hits" on your website!
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22. CONTINUE…
3) Relatively trouble-free
Everything you really need is a PC, some knowledge and
ideas for designing your site, then search for the best
Internet ad package for your advertising needs and
budgets, choose from a variety of advertisement ways like
Banner Ads, text ads; whether you want to work with pop-ups
or pop-under, etc. All from the comfort of your home!
4)Update ads
Unlike TV commercials,
which must be periodically updated, your Internet ads
could go for some time without change. If they need
updating, the amendment of the site or your ad is usually a
very simple matter that can be done quickly and easily. 22

23. DISADVANTAGES
1)Scope
It is a "limited" market that can be conquered, if you
only use the Internet for advertising display. While
more and more people every day are now into the use
of technology and surfing the World Wide Web there
are quite a few of the average consumers out there
that are still on the older forms of advertising as a
means to gather information on certain products and
services. Fortunately for us Internet Advertisers that
are changing quickly in our favor and this will soon no
longer be an issue.
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24. CONTINUE…
2) Additional costs
If you decide to rent the help of a professional, a
freelancer or a company for the production of your
site and /or advertising for your product or service,
of course it costs more than if you did it yourself.
While the costs can advance an initial disadvantage,
the results in the long term may in fact be very
beneficial if you have the right people to work with.
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25. CONCLUSION
• One recent medium that has gained world wide
attention is the internet. Unlike other media, the
internet is global in nature, creating both worldwide
opportunities and problems.
• The Internet has brought media to a global audience.
The interactive nature of Internet marketing in terms of
providing instant responses and eliciting responses are
the unique qualities of the medium. Internet marketing
is sometimes considered to be broad in scope because
it not only refers to marketing on the Internet, but also
includes marketing done via e-mail and wireless media.
Management of digital customer data and electronic
customer relationship management (ECRM) systems
are also often grouped together under internet
marketing. 25

26. CONTINUE…
• The internet is a global web of computer network
that has made instantaneous end decentralized global
communication possible. Internet usage has surged
with the recent development of the user-friendly world
wide web and web browser software such as Netscape
Navigator and Microsoft internet explorer.
• The internet itself is free, though individual users need
to pay and internet service provide to be hooked up to
it.
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27. Review of the topic
1) What is internet?
2) Definition of advertising
3) Introduction
4) Internet as an advertising media
5) Types of advertising media
6) Importance
7) Features
8) Advantages & Disadvantages
9) Conclusion
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28. Bibliography
• Advertising
- Frank jerkins
revised by Daniel yadin
• International marketing analysis & strategy
- sak onkvisit – john j. Shaw
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29. CONTINUE…
• Principles of management
- Philip kotler
• Marketing management
- Douglas j. dalrymple
- Leonard j. persons
• www.google.com
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