The document discusses various advertising techniques used to influence consumers. It describes propaganda techniques like bandwagon, testimonials, snob appeal, plain folks, patriotism, facts and figures, expert opinions, logical appeal, glittering generalizations, transfer/emotional appeal, name-calling, and repetition. The goal of these techniques is to attract attention, arouse interest, create desire, and cause action among the targeted audience.

1. Advertising Techniques What creates the need? “ Buy it for me now!”

14. Tiger Woods appears on the box without saying anything

34. Logical appeal – smarten up

62. 1 Whose slogan is: “Maybe she’s born with it, maybe it’s…”

63. 2 Whose slogan is: “ I’m Loving It”

64. 3 Whose slogan is: “We bring good things to life.”

65. 4 Whose slogan is: “Just What I Needed.”

66. 5 Whose slogan is: “Working hard to be the only bank you’ll ever need.”

67. 6 Whose slogan is: “ Have it Your Way.”

68. 7 Whose slogan is: “Buy it. Sell it. Love it.”

69. 8 Whose slogan is: “ Live in your world, play in ours.”

70. 9 Whose slogan is: “Do you have the bunny inside?”

71. 10 Whose slogan is: “Challenge Everything.”

72. BONUS

73. B Whose slogan is “Good to the last drop.”

75. 1 Whose slogan is: “Thousands of Possibilities. Get Yours.”

76. 2 Whose slogan is: “What You Crave!”

77. 3 Whose slogan is: “Expect More. Pay Less.”

78. 4 Whose slogan is: “Like a good neighbor, _____ ______ is there”

79. 5 Whose slogan is: “Everyday Convenience for People on the Go.”

80. 6 Whose slogan is: “It’s More Than Just Oil. It’s Liquid Engineering.”

81. 7 Whose slogan is: “Breakfast of Champions.”

82. 8 Whose slogan is: “A Diamond is Forever.”

83. 9 Whose slogan is: “It Won’t Let You Down.”

84. 10 Whose slogan is: “Think Outside the Bun.”

85. BONUS

86. B Whose slogan is “You Can Do It. We Can Help.”

88. 1 Whose slogan is: “Always Low Prices. Always.”

89. 2 Whose slogan is: “Do Something Different.”

90. 3 Whose slogan is: “Bold Moves

91. 4 Whose slogan is: “Depend On Us.”

92. 5 Whose slogan is: “Outstanding Agents. Outstanding Results.”

93. 6 Whose slogan is: “When You’re Here, You’re Family.”

94. 7 Whose slogan was: “It Ain’t Easy Being Cheesy.”

95. 8 Whose slogan is: “It’s All Inside.”

96. 9 Whose slogan was: “Make it Real.”

97. 10 Whose slogan is: “Eat Fresh.”

98. BONUS

99. B Whose slogan is “Make It A __________ Night.”

105. Magic ingredients “Revives and sustains” 1905

106. Bandwagon: “6 million drinks a day” 1925

107. Bandwagon: “It had to be good to get where it is” 1926

108. Plain folks: “Friends for life” 1935

109. Snob appeal 1957

110. Patriotism 1974

111. Wit and humor 1999

113. Mean Joe Green 1979

114. Polar Bears 1993

123. Testimonial An important person or famous figure endorses a product.

124. Bandwagon This technique tries to persuade everyone to join in and do the same thing.

125. Transfer or Emotional Words Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.

126. Name-calling Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.

127. Compare & contrast The viewer is led to believe one product is better than another, although no real proof is offered.

132. Use of humor