1. How Advertising Affects Our Society
Every time you switch on the TV and you will see some products being pushed on you with
some assurance this is advertising. Your mind is being sold to these advertisers. Advertising is
the promotion of product or services. Through advertising, products can be known to public
easily. This gives companies a way to expose their products to people and hence maximize their
sales. Without advertisement not a single farm or company can grow in this world of competition
It both stimulates consumption, economic activity models, life-styles and a certain value
orientation. Consumers are confronted with substantial daily doses of advertising in multiple
media. With the perpetual bombardment of marketing media, it is presumable that it will affect
our individualism and society as a whole. This is an analytical approach to advertising's effects
on the society.
Consumer minds' can be changed, opinions molded. Attitudes towards a brand are not set in
stone after one commercial or even one purchase. Indeed, shaping attitudes often takes a
considerable amount of time.
Many commercials aim to entertain. Some consumers (and many advertisers) object to this soft
sell approach, believing an ad should convince consumers, not amuse them ("You wouldn't buy a
product that the company doesn't take seriously!"). At times some ads completely lack product
information, and the only product reference can be strange with no reasonable association with
the rest of the ad. The Budweiser "Frogs" campaign made a lot of people ask, "What do frogs
and lizards have to do with beer?"
The answer is "affect." The Budweiser ads made people laugh and feel good about Budweiser.
Simple reciprocation would lead a consumer to thank Budweiser for the chuckles by buying their
beer.
Products which are heavily advertised are expensive due to the cost spent on advertising. It is
true that advertising increases consumption, but it’s also true that the more we consume, the
more we destroy the environment, because if demand increases production also increases. Thus
the need of raw materials also increases.

2. We can say that advertising has positive as well as negative impact on society.
Some negative, some positive
Here are the positive ones:
All of the HIV/AIDs commercials give a clear message how serious this virus is
All of the "how bad smoking is for you" commercials give a very clear message that smoking
can kill you.
All of the commercials in drugs give kids a clear message to not use drugs (now if they have
parents that enforce this that’s great, but bottom line kids are going to do what they want.
Commercials for kid’s toothpaste, kids learning games, etc. All of these, in this large category
are good because they are aired when children watch TV and children sponge up so much
information.
Negative ones:
Magazines like Elle and Vogue...the majority of these magazines are ads enticing women,
mostly, to spend their money on the most expensive handbags, shoes, etc. These magazines are
such a waste of paper and unfortunately they lure women and girls to waste their money.

3. There are so many violent video games in the market the media, the TV shows and movies that
are violent.The way the celebrities dress, in their daily life, in their music videos, in magazines,
etc.
So, we can say that advertising has positive as well as negative impact on society. The balance,
of what is necessary and what really not needed should be focused more. Advertisement can
create contentment but can also simultaneously create discontentment. Our society and the
marketing of products depend so badly on advertisement that even its negative impact on society
can’t outweigh the many positive social and economic effects.