the activity or profession of producing advertisements for commercial products or services.
"an advertising agency"
advertisements collectively.
"despite being instructed to take the signs down, he says he has no intention of removing the advertising"
How TV advertisements are made ?
A presentation based on how Commercial Ads are made !
Here is what you need to know -
Topics covered in this presentation :
What is an Advertisement ?
History of Ads
Ad shoot
Editing of commercial
Target Audience
Cost of making Ads
Food Commercials
Cosmetics commercial
Beverage commercial
This Advertising Module is designed to provide basic understanding of advertising. The text for the presentation is based on the book by Ferrell & Pride (2000) "Marketing".
the activity or profession of producing advertisements for commercial products or services.
"an advertising agency"
advertisements collectively.
"despite being instructed to take the signs down, he says he has no intention of removing the advertising"
How TV advertisements are made ?
A presentation based on how Commercial Ads are made !
Here is what you need to know -
Topics covered in this presentation :
What is an Advertisement ?
History of Ads
Ad shoot
Editing of commercial
Target Audience
Cost of making Ads
Food Commercials
Cosmetics commercial
Beverage commercial
This Advertising Module is designed to provide basic understanding of advertising. The text for the presentation is based on the book by Ferrell & Pride (2000) "Marketing".
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
3. History of Advertising(Indian Market)
Hawker-
Indian Advertising starts
with the hawkers calling
out their wares right
from the days when
cities and markets first
began.
4. In the year 1780 on this day, first
newspaper in English was
published from Kolkata - BENGAL
GAZETTE. James Augustus Hicky
was its editor-owner. 'The Times'
was published in England after 8
years of BENGAL GAZETTE'S
publication. The paper used to
known as Hicky's Bengal Gazette.
The pic is the block of this
newspaper and the other pic an
advertisement of the then famous
local hair oil 'Jabakusum' published
on BENGAL GAZETTE.
5. 1912 — ITC (then
Imperial Tobacco Co.
Ltd.) launches Gold
Flake
This is one of the
Oldest ad done by ITC
9. Types of Advertising
1)Television ad
• Strong Impact
• Mass Coverage
• Very convenient and
effective
to demonstrate the
product
• building up the image of
the
product
10.
11. 2)On line ad
Online advertising, also
called online
marketing or Internet
advertising or web advertising, is
a form of marketing and advertising
which uses the Internet to
deliver promotional marketing
messages to consumers. It includes
email marketing, search engine
marketing (SEM), social media
marketing, many types of display
advertising (including web
banner advertising), and mobile
advertising.
12. 3)Mobile Ad
Mobile advertising is a
form
of advertising via mobil
e (wireless) phones or
other mobile devices. It
is a subset of mobile
marketing.
13.
14.
15. 4)Newspaper ad
Newspaper advertising is one of
the most common ways to
advertise in many countries. Often
cheaper than broadcast
advertising, it usually provides
advantages of greater market
share in many locations. Also,
newspaper marketing does not
depend on the target
audience having a television or
radio on at a certain time in order
to receive the message of the
advertisement
16.
17.
18.
19. 5)Billboards/Hoarding ad
A billboard (also called a hoarding in the
UK and many other parts of the world) is a
large outdoor advertising structure (abilling
board), typically found in high-traffic areas
such as alongside busy roads. Billboards
present large advertisements to passing
pedestrians and drivers. Typically showing
large, ostensibly witty slogans, and distinctive
visuals, billboards are highly visible in the
top designated market areas.
20.
21.
22. 6)Radio ad
• Types of radio ads are:
Live reads and produced spots.
• Live reads : When a RJ reads an
advertisement on the air, delivered from a
fact, sheet or personal knowledge.
• It is a personal recommendation of a live
programme personality while broadcasting.
• Product reads: It is a recording of the
advertising agency for the client.
• It includes sound effects/ background
music, jingles, dialogue, monologue (voice
modulation of a character).
23. 7)Ratings
• Ratings are key for broadcasting.
• Agencies subscribe to this system for various
Research and Development
• Advantages :
• Ratings are helpful for understanding the
demographic target. It is done by purchasing
the proper airtime in accordance.
• It is helpful for determining the duration and
number of times to run per day of the
commercial. Generally 30 seconds
commercials are the best option.
• Most importantly, it is helpful in determining
the time/ period of the year in which an agency
can sell maximum of their ads. It is actually the
busiest time of the population when they listen
on to short commercials subconsciously.
24. 8)Cinema advertising
• Method of reaching the target audience in a dynamic
manner in a distraction free compelling environment.
Advantages:
• Production potential: It can be more narrative in approach
and can be of longer time frame. Hence having highest
expansion screen and large sound system it has a
tremendous production potential.
• Captive Audience : No channel changing options.
• Easy target audience approach: Unlike TV, it is easier to
determine the target audience in the theatres.
• Disadvantages:
• Lack of cooperation: Increased competitions among the
theatres leads to lack cooperation to run the same ad in
variety of theatres.
27. Purpose of advertising
1. To introduce a new product by creating interest for it
among the prospective customers
2. To support personal selling programme. Advertising
may be used to open customer’s doors for salesman.
3. To reach people inaccessible to salesman.
4. To attract a new market or attract anew group of
customers
5. To fight competition in the market and to increase the
sales.
6. To enhance the goodwill of the enterprise by
promising better quality products and services.
28. Advantage of Advertising
(1) Introduces a new product in the market
(2) Expansion of the market
(3) Increased sales
(4) Fights competition
(5) Enhances good-will
(6) Educates the consumers
(7) Better quality products
(8) More employment opportunities
29. Criticism
(1) Increased price of the product
(2) Multiplication of needs
(3) It leads to monopoly
(4) Harmful for the society
(6) Wastage of precious national resources
30. Conclusion
To sustain in the competitive world of marketing company needs to advertise or
promote their products, this makes customers aware of the goods and prices of the
products. But wasting money by excessive promotion using stars, celebrities, will
certainly not help the company, rather if that amount of money if is used in the
betterment of the quality of the product, with a little advertisement it will certainly
increase the brand value of the company.
Wasting your money and resources by advertising the products that are not up to a
certain level might create an negative image of that company among the customers.
Selling a bad product by advertising it may affect the life of customers which may
lead into legal loss to the company.
So conclude it by saying that by proper use of advertisement betterment of an
company can be achieved but excessive use of advertisement may give that
company a negative image in the market. So they should act accordingly.
