The document discusses different types of advertisements across television and print media. It provides examples of five television commercials and five print advertisements. The television commercials cover institutional, non-commercial, reminder, social, and persuasive types that appeal to emotions or provide rational information. The print advertisements cover institutional, brand, local, brand, and brand types that also appeal through rational, rational, rational, sexual, and snob appeals.

1. Types and Appeals Of Advertisements
Presented By
Shreya

2. TV COMMERCIALS
1) HERO MOTO CORP. (Hum Mein Hai Hero)
TYPE - Institutional
APPEAL- Emotional
This advertisement has shown emotional bondage with the company i.e., Hero Moto
Corp. the slogan used by the company brings the patriotic feeling. The advertisement has
shown almost every model of Hero. Thus advertisement is not confined towards one
brand but promoting the company as a whole.
2) INCREDIBLE INDIA (Atithi Devo Bhavah)
TYPE- Non Commercial
APPEAL- Emotional
The advertisement of Incredible India again brings the patriotic feeling. The slogan in this
Ad has been used beautifully. Even though it is a non-commercial, this Ad has helped in
bringing a lot of tourism for our country.
3) Pulse Polio
TYPE : Reminder
APPEAL: Rational
Repetitive Advertisements of Pulse Polio has enabled it to be in Reminder Advertisemnt
Category. In addition to it, celebrity endorsements like Amitabh Bachchan, Sachin
Tendulkar has made this Ad Rational or informative.
4) Tata Tea (jaago Grahak Jaago)
TYPE: Social
APPEAL: Rational
This advertisement brings a feeling to take a stand against bribary, dowry, corruption etc.
thus, it comes under social advertisements.
5) Hawkins (kucch v lao, kucch v pao)
TYPE- Persuasive
APPEAL- Rational
This advertisement persuades customers to take advantage of exchange offer. Thus it is a
persuasive advertisement.

3. PRINT ADVERTISEMENTS
1) BOMBAY DYEING
Type: Institutional
Appeal :Rational
The advertisement of Bombay Dyeing has created a proper image of the company
rather than its specific products.
2) Streax
Type: Brand
Appeal: Rational
This advertisement has been designed to create a long term brand identity and image.
3) EXPO/FAIR at Pragati Maidan, New Delhi
Type: Local
Appeal : Rational
The circumference of this advertisement is intended to cover the local public of Delhi
& NCR. Such kind of advertisements has restricted geographical area.
4) AXE
Type: Brand
Appeal : Sex
Sex and nudity have always sold well. Especially in the advertisements of
Deodorents, the Ad of AXE promotes its brand with sexual appeal raising curiosity
among the audience and resulting in strong feelings about the advertisement.
5) Nakshatra Diamond
Type : Brand
Appeal: Snob
The Advertisement of Nakshatra Diamond Jewelleries are designed to create a feeling
of desire that have considerable qualities of luxury, elegance associated with them.
This Advertisement provoke people to buy branded jewellery shops instead of
visiting a local jewellery shop.