The document discusses various advertising techniques including using beautiful people to promote products to make consumers believe the product can improve their looks, celebrity endorsements to take advantage of fans' trust in famous people, and lifestyle images that aim to make viewers want to be part of the scene being portrayed to appeal to their independence. It also mentions techniques like statistical claims, rhetorical questions, nurturing themes, and rebellion to target different consumer personalities.

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
In this advertisement the image of the
woman may make people believe that
if they were to use this product they or
their skin make look like what it does
in the photo.
It’s where a company uses
a famous person to
promote their product or
service. Because they have
fans who will trust them.

2. Independence/Individuality
Intelligence
They use these images to appeal to the person
looking/watching and make them want to be there.
You want to be yourself so if the product says
its different or makes you yourself and
different from the rest this may appeal to some
people but not many but the people it does
appeal to will spend lots of money.
Appeals to intelligent people

3. Lifestyle
Nurture
Peer Approval

4. Rebel
Rhetorical Question

5. Scientific / Statistical Claim
Unfinished Comparison / Claim