This document discusses different types of advertising appeals used to influence purchasing decisions. It outlines snob appeal, which creates desire for luxury products. Brand appeal targets those who want to make a brand statement. Bandwagon appeal suggests people should buy a product because everyone else is doing so. The document provides examples of snob, brand, and bandwagon appeals used in advertising campaigns.

1. Presented By:- Zindagi V. Rathod
Roll no. – 13
Part- II/ sem. IV
Paper- Mass Communication and Media Studies : An
Introduction
Year – 2012-13

2. WHAT IS APPEAL
 Advertising Appeals are designed in a way
so as to create a positive image of the
individuals who use certain products.
Advertising agencies and companies use
different types of advertising appeals to
influence the purchasing decision.

3. TYPES OF APPEALS
 Snob Appeal
 Brand Appeal
 Bandwagon

4. SNOB APPEAL
Creating feeling of desire or envy for products that are
termed top of the line or that have considerable qualities
of luxury, elegance associted with them.
Nakshtra Diamond

5. SNOB APPEAL

6. BRAND APPEAL
 People who are brand conscious and wish to
choose particular products to make a brand
statements.

7. Popularity aspect or coolness
aspect of a person Using a
particular product or service.

8. BANDWAGON APPEAL
 This appeal is meant to signify that since
everbody is doing something you should be a
part of the crowd as well.