The document discusses different advertising techniques used to appeal to potential customers. Some of the techniques mentioned include using beautiful people to make customers believe the product will make them look attractive, celebrity endorsements to leverage people's liking of celebrities, and themes of escape to make relaxing destinations seem desirable. Other techniques analyzed are promoting a product's ability to make people feel independent, intelligent, popular or rebellious. Advertisements also attempt to make people feel guilty or sway their decision with selective facts and statistics.

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
In these adverts beautiful people are
used so the potential customers are
more likely to purchase the product as
they believe it will make them look
like the person on the advert
In these adverts high
profile celebrities are used
because people are more
inclined to buy a product if
they know one of their
favoutite celebrities are

2. Independence/Individuality
Intelligence
In these adverts for travel, the theme of “escaping” is
used so it looks desirable as people want to “escape”
from their everyday lives and go to somewhere
relaxing like hot beaches
These adverts are telling people that if they buy
their product they are different, their own
person and are independent which can be
appealing to certain people
People will want to buy products which make them feel
intelligent, and so when a product is advertise to make you
look smarter or it is a smart decision to buy it, people are
more likely to get it a people want to look intelligent

3. Lifestyle
Nurture
Peer Approval
These adverts tell us that a certain product like
a phone will change your entire life and make
it more easy and fun
In these adverts, the viewers is trying to be made to
feel guilty for things like the death of certain animals
and so are more likely to help the cause being
advertised

4. Rebel
Rhetorical Question
In these adverts views are being told they will be more
accepted by friends and people in general if they use their
product
These adverts are trying to say if you buy their
product you’re not like others and your own person
and a rebel that doesn’t follow society like everyone
else

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
These adverts try and make you feel guilty and therefore
more likely to support the cause being advertised like an
advert on animal abuse
These adverts try and make people more likely to
purchase their product because they give them a statistic
like “99% of people in our survey said it was the best”
and so because people think that other people enjoyed the
product they will aswell
In these adverts, products are said to be the best on
the market but it is never backed up, just stated.