Advertising techniques discussed in the document include: - Celebrity endorsement, where celebrities are used to encourage people to buy a product and make it seem trustworthy. - Escape, showing an enjoyable scene to make people want to purchase a product to experience that scene instead of something boring. - Peer approval, suggesting a product will help you fit in socially and gain friends. - Rhetorical questions, making people question their choices to encourage a certain action like donating to a charity. - Scientific/statistical claims, using numbers to suggest a product is trusted and high quality.

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
For this style of advertisement they have used a
good looking person to make consumers believe
that they can achieve maximum potential when
using their beauty products so they can be
beautiful themselves.
This advert has used celebrities to try
and encourage people to be like them.
Also as celebrities have their own
groups of fans it will make them believe
they are advertising a trustworthy
product.

2. Independence/Individuality
Intelligence
The scene given here immediately lets you know what
you’re missing out on, it does this because on average the
weather in England isn’t that good so they are showing
you a sandy sunny beach encouraging you to go on
holiday instead of being bored at work.
This advert is giving you a chance to decide
whether to go to the event they’re holding,
encourages you to express your opinion of the
film festival.
This advert uses comparison and makes you think you
want the smarter option of purchase and make you wonder
why you would settle for less.
It also lets you relate to intelligence because the smart car
is a very intelligent build.

3. Lifestyle
Nurture
Peer Approval
This is a lifestyle advert because apple are
trying to convince consumers that their product
will affect their life style positively, also it
makes you want one because of the
encouraging motos.
This advert makes you feel guilty for society showing you
that not everything/everyone has a good life due to poor
conditions or lack of nurturing, once they have made you
feel like if you don’t do anything then you are being
heartless they ask for donations to their charity.

4. Rebel
Rhetorical Question
This kind of advert makes you think that by buying their product
you will fit in with your friends more or gain more friends. It
also encourages you to be more sociable and feel like more of a
‘lad’ which is appealing to most men these days.
This advert uses the picture featured because it is
aimed at women who don’t need any new clothes but
should rebel and buy them anyway.
It is also because the product is aimed partly at
teenagers who are stereotyped to rebelling and doing
what they want.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
Rhetorical question makes you think to
yourself about how wrong the events
triggering this advert are, it is also a way of the
company asking for donations by displaying
one of the worst possible situations of child
abuse.
Statistical is usually when the company display a
figure on the advert saying what percentage of people
loved their product they are doing this so you feel
you can trust the business and as you would want the
best possible quality for your money.
This is a way of the business bigging
themselves up by comparing other competitors
to make their business seem superior to other
less successful brands.

6. Scientific / Statistical Claim
Unfinished Comparison / Claim
Rhetorical question makes you think to
yourself about how wrong the events
triggering this advert are, it is also a way of the
company asking for donations by displaying
one of the worst possible situations of child
abuse.
Statistical is usually when the company display a
figure on the advert saying what percentage of people
loved their product they are doing this so you feel
you can trust the business and as you would want the
best possible quality for your money.
This is a way of the business bigging
themselves up by comparing other competitors
to make their business seem superior to other
less successful brands.