Bottled water competetor research
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Fiji Water is bottled in the Yaqara Valley of Fiji and began shipping to the US in 1997. It is considered a premium natural water and is now available globally. Fiji Water prides itself on being sourced from a protected natural aquifer deep underground. VEEN water comes from natural springs worldwide and is bottled in Finland, taking its name from the Finnish epic Kalevala. Evian water was discovered in France in 1789 and recognized for its health benefits. It became known as safe water for babies and focuses on limited edition designer bottles.
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Fiji Water Campaign
FIJI Natural Artesian Water was introduced in the United States in 1997 after being discovered on Wakaya Island by David Gilmour in 1996. The water is drawn from an artesian aquifer and never comes into contact with air until the bottle is opened. In 1954, FIJI Water would market itself as the purest bottled water, especially appealing to Cold War fears, using print ads with scare tactics and emphasizing purity and patriotism.
Fiji Water Campaign Final
FIJI Natural Artesian Water was introduced in the United States in 1997 after being discovered on Wakaya Island by David Gilmour in 1996. The water is drawn from an artesian aquifer and never comes into contact with air until the bottle is opened. In 1954, FIJI Water would market itself as the purest and safest bottled water alternative, especially appealing to Cold War fears, using print ads with scare tactics and emphasizing purity through packaging and promotions.
Fiji Water Uni Presentation
Fiji Water is bottled artesian water sourced from the Yaqara Valley aquifer in Viti Levu, Fiji. It was founded in 1996 and began shipping to the US market in 1997. Fiji Water is the second best-selling premium bottled water brand in the US behind Evian. It markets itself as an untouched and pure product from Fiji, with a soft taste profile and emphasis on being uncontaminated. Its distinctive square bottle and tropical rainforest graphics on the label help promote its branding as an affordable luxury product from a pristine South Pacific island.
Unit 18 rival products
Volvic is a rival spring water product that was first tapped in 1922 and began bottling in 1938. It is well known internationally, exporting over 50% of its production to more than 60 countries. In addition to pure spring water, Volvic also produces a line of fruit-flavored drinks. It provides a high percentage of calcium and chloride in its water. Volvic has been successful in marketing through simple print advertisements focusing on the key aspects of its water and fruit drink products.
FIJI 700release_FINAL
Fiji Water has launched a new 700 mL bottle size designed for active, on-the-go lifestyles. The slimmer bottle fits easily in cup holders and exercise equipment. The new bottle size was created to meet the needs of Fiji Water consumers across different activities and occasions. It retains the iconic square shape and unique mineral profile that consumers love, making it perfect for fitness classes, commutes, or road trips. The 700 mL bottle is now available nationwide for $2.29.
Mountain dew
Mountain Dew is a carbonated soft drink that was originally created in 1940 in Tennessee. It was acquired by PepsiCo in 1964. Mountain Dew targets 18-39 year old males who enjoy excitement and adventure. It has become an international brand available in many countries worldwide. The document provides details on Mountain Dew's history and branding, current taglines, pricing, and target demographics.
T07 Vitamin Water 0842609
Vitamin water is a nutrient-enhanced beverage made by Glaceau with various vitamins and minerals added to different flavours. Glaceau was founded in 1996 with the goal of making alternatives to bottled water, and was later acquired by Coca-Cola. While meant to hydrate and replenish the body, vitamin water's benefits have been questioned as it contains sugar and other ingredients.
Vitamin Water Presentation
Vitamin Water was created in 1996 and gained popularity as a healthier alternative to soda. It was marketed through celebrity endorsements and attractive packaging that highlighted its vitamins. However, it was sued in 2009 for misleading consumers because each bottle contains 32.5 grams of sugar, similar to Coke. While the label emphasizes vitamins and minerals, the sugar content outweighs any nutritional benefits. Vitamin Water is essentially a flavored soft drink, not a healthy beverage.
Recommended
Fiji Water Campaign
FIJI Natural Artesian Water was introduced in the United States in 1997 after being discovered on Wakaya Island by David Gilmour in 1996. The water is drawn from an artesian aquifer and never comes into contact with air until the bottle is opened. In 1954, FIJI Water would market itself as the purest bottled water, especially appealing to Cold War fears, using print ads with scare tactics and emphasizing purity and patriotism.
Fiji Water Campaign Final
FIJI Natural Artesian Water was introduced in the United States in 1997 after being discovered on Wakaya Island by David Gilmour in 1996. The water is drawn from an artesian aquifer and never comes into contact with air until the bottle is opened. In 1954, FIJI Water would market itself as the purest and safest bottled water alternative, especially appealing to Cold War fears, using print ads with scare tactics and emphasizing purity through packaging and promotions.
Fiji Water Uni Presentation
Fiji Water is bottled artesian water sourced from the Yaqara Valley aquifer in Viti Levu, Fiji. It was founded in 1996 and began shipping to the US market in 1997. Fiji Water is the second best-selling premium bottled water brand in the US behind Evian. It markets itself as an untouched and pure product from Fiji, with a soft taste profile and emphasis on being uncontaminated. Its distinctive square bottle and tropical rainforest graphics on the label help promote its branding as an affordable luxury product from a pristine South Pacific island.
Unit 18 rival products
Volvic is a rival spring water product that was first tapped in 1922 and began bottling in 1938. It is well known internationally, exporting over 50% of its production to more than 60 countries. In addition to pure spring water, Volvic also produces a line of fruit-flavored drinks. It provides a high percentage of calcium and chloride in its water. Volvic has been successful in marketing through simple print advertisements focusing on the key aspects of its water and fruit drink products.
FIJI 700release_FINAL
Fiji Water has launched a new 700 mL bottle size designed for active, on-the-go lifestyles. The slimmer bottle fits easily in cup holders and exercise equipment. The new bottle size was created to meet the needs of Fiji Water consumers across different activities and occasions. It retains the iconic square shape and unique mineral profile that consumers love, making it perfect for fitness classes, commutes, or road trips. The 700 mL bottle is now available nationwide for $2.29.
Mountain dew
Mountain Dew is a carbonated soft drink that was originally created in 1940 in Tennessee. It was acquired by PepsiCo in 1964. Mountain Dew targets 18-39 year old males who enjoy excitement and adventure. It has become an international brand available in many countries worldwide. The document provides details on Mountain Dew's history and branding, current taglines, pricing, and target demographics.
T07 Vitamin Water 0842609
Vitamin water is a nutrient-enhanced beverage made by Glaceau with various vitamins and minerals added to different flavours. Glaceau was founded in 1996 with the goal of making alternatives to bottled water, and was later acquired by Coca-Cola. While meant to hydrate and replenish the body, vitamin water's benefits have been questioned as it contains sugar and other ingredients.
Vitamin Water Presentation
Vitamin Water was created in 1996 and gained popularity as a healthier alternative to soda. It was marketed through celebrity endorsements and attractive packaging that highlighted its vitamins. However, it was sued in 2009 for misleading consumers because each bottle contains 32.5 grams of sugar, similar to Coke. While the label emphasizes vitamins and minerals, the sugar content outweighs any nutritional benefits. Vitamin Water is essentially a flavored soft drink, not a healthy beverage.
Bisleri project report_ unique selling proposition
Bisleri is an Italian mineral water brand that was acquired by Parle Groups in 1969 and established as an Indian brand. It is currently one of the largest packaged water brands in India. Bisleri sells various sizes of bottled water from 250ml to 20L and has over 125 plants and 3000+ distributors across India. It faces competition from other packaged water brands like Kinley and Aquafina. Studies on Bisleri have found that it has strong brand recall but opportunities exist in strengthening distribution and launching premium products to attract more consumers.
Reinventing Bisleri
Bisleri was the first company to bottle and sell mineral water in India in the 1960s. Over the decades, Bisleri experienced strong growth and gained over 60% of the market share in bottled water. In the 2000s, large multinational companies like Coke and Pepsi entered the market. Bisleri realized it needed to reposition itself to compete against the new entrants. It launched a new "Play Safe" advertising campaign and changed its bottle color to green to try to attract customers and arrest its declining market share.
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Bisleri Final...
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The document discusses the Indian bottled water industry and Bisleri brand. It provides background on Bisleri being acquired by Parle in 1969 and their early branding efforts emphasizing health benefits. It also outlines Bisleri's portfolio including added minerals and mountain water variants, as well as market segments by price and package size. Recommendations are made around leveraging trends, extending product lines, and challenging competitors.
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A presentation on bisleri
Bisleri was founded in Italy in 1967 and established a plant in Bombay. In 1969, the Chauhan family bought the Bisleri brand from the Italian founder and shifted it to producing bottled water. Over the decades, Bisleri introduced innovations like PET bottles and larger container sizes to grow its market share. By the early 1990s, Bisleri was the market leader with 70% share, but its distribution network could not keep up as competitors like Kinley expanded. Currently, Bisleri is struggling to maintain its 40% share against growing competition. Its strengths include quality, brand trust, and innovations, but weaknesses include its aging distribution system and potential threats from new entrants
Boiling Filtered Water
Boiling Billy provides boiling and chilled filtered water for customers to quench their thirst, with access to amazing options available by visiting their website at http://www.boiling-billy.com/. The website offers boiling and chilled filtered water.
Strategic managment of bisleri
This document provides an overview of the bottled water industry and Parle Bisleri's strategic development over time. It includes a table of contents, introduction on the bottled water market and consumer behavior, literature review on regulations and Bisleri's history, objectives of studying Bisleri's marketing strategies, and sections on company profile, competitors, strategies, SWOT analysis, and future plans. The objectives are to analyze Bisleri's marketing strategies, determine its market share, assess brand awareness, and study its brand positioning in the mineral water segment.
Bisleri strategy
Bisleri dominates the bottled water market in India with approximately 40% market share. It faces competition from Kinley and Aquafina which have around 10-15% market share each. Bisleri has maintained its leading position through effective strategies like product differentiation across various pack sizes, targeted advertising campaigns promoting safety and hygiene, and ensuring wide availability. However, it must continue innovating to address new challenges from competitors in the growing bottled water industry.
Bisleri final 1
Rural marketing involves developing, pricing, promoting, and distributing rural-specific products and services to facilitate exchanges between rural and urban markets that satisfy consumer demand and organizational objectives. For Bisleri, this includes small unit packaging, branding, competitive pricing ranging from Rs. 8, and establishing a distribution network through hubs and spokes to retailers in rural areas using methods like local language advertising, wall paintings, and promotions at fairs and weddings. The goal is to make Bisleri's mineral water widely available and raise awareness of its benefits in rural India.
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Pepsi
Caleb Bradham created Pepsi in 1902 after developing a unique cola flavor made from kola nut extract, vanilla and oils. He launched the Pepsi-Cola Company and registered the Pepsi trademark in 1902. The business grew and by 1903 Caleb had sold over 7,968 gallons of Pepsi syrup. Pepsi has since released variations like Crystal Pepsi, Pepsi Blue and Pepsi Gold and is commonly packaged in cans and bottles.
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The document discusses the history and strategies of Bisleri, India's largest mineral water company. It describes how Bisleri was originally an Italian brand that was introduced in India in 1965. In the 1990s, as competition increased from brands like Kinley and Aquafina, Bisleri shifted its positioning from "pure and safe" to "play safe" to target younger consumers. More recently, Bisleri has expanded its product portfolio and production capacity as it aims to maintain its leading market share.
Mountain Dew
Mountain Dew was invented in Knoxville, Tennessee in the 1940s and first marketed in Tennessee and North Carolina in the 1940s and across the US in 1964. It has a bright yellow-green color that is translucent when removed from its characteristic green bottle. Mountain Dew comes in various product variations like different flavors and special edition bottles. A 20 oz can typically costs between $2-$3 while a standard can costs around $1-$2. It is widely available wherever soda is sold. Competing sodas include Mellow Yellow, which has similar ingredients but a slightly different flavor.
Bisleri
The bottled water industry in India is valued at Rs. 8,000 crore currently and is expected to reach Rs. 15,000 crore by 2015, growing at a CAGR of 19%. Bisleri continues to be the market leader with 36% share while Coca-Cola's Kinley is in second place with 25% share. Bisleri has a 40% market share and distributes through 17 owned plants, 33 co-packers and 11 franchisees across India. Kinley holds around 25% market share and targets health conscious middle and higher income individuals with its emphasis on reverse osmosis purification. Both brands aim to make purified drinking water accessible nationwide.
Bisleri(marketing assignment)
This document discusses the bottled water industry in India, focusing on Bisleri, a leading bottled water brand. It provides details on Bisleri's history starting in 1965 as the first bottled water company in India. It discusses Bisleri's growth over the decades under owners Parle and Ramesh Chauhan. Key points covered include Bisleri's market share, the size and growth of the Indian bottled water industry, Bisleri's product portfolio and pricing, target markets, and marketing campaigns.
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2. Bisleri was founded in 1965 and has grown to become the largest mineral water brand in India. It uses an extensive purification process including ozone treatment, sand filtration, and reverse osmosis to ensure safe drinking water.
3. Bisleri undertakes various CSR initiatives focused on water conservation like rainwater harvesting projects and supporting recycling programs. The factory visit helped students understand operations management concepts.
BISLERI MARKETS-BY NAVIN MAHTO
Bisleri is an Italian-founded Indian mineral water company with 60% of the packaged water market in India. It sources its mountain water from natural springs located in the Himalayan and Shivalik mountain ranges. In addition to its core mineral water, Bisleri offers mountain water and recently launched a fizzy soda water. While Kinley, Aquafina, and local brands comprise the remaining 40% of the market, Bisleri has established itself as the leading water brand through innovative products and a focus on advertising and hygiene.
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Water reaserch
1) The document provides information on several brands of bottled water including Evian, Fiji Water, Mountain Valley Spring Water, and Volvic Natural Spring Water.
2) It describes key details about each brand such as their origins, owners, production details, and marketing strategies.
3) For Volvic Natural Spring Water specifically, the document outlines their volcanic-themed logo and branding, line of flavored water products, and 2006/07 ad campaign featuring a volcano character named George to create a more family-friendly and memorable marketing appeal.
Unit 18 task 1- evian
Evian is a brand of mineral water from sources near Évian-les-Bains, France that is owned by Danone Group. It originated from the discovery in 1789 that drinking from a spring improved the health of the Marquis of Lessert. The brand grew as local doctors prescribed the water. Today, Evian creates fun and eye-catching print ads using humor and engaging images to appeal to wide audiences and promote its message of staying young by drinking the water. The ads employ bright colors and consider different skin tones to include people of all races.
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Bisleri project report_ unique selling proposition
Bisleri is an Italian mineral water brand that was acquired by Parle Groups in 1969 and established as an Indian brand. It is currently one of the largest packaged water brands in India. Bisleri sells various sizes of bottled water from 250ml to 20L and has over 125 plants and 3000+ distributors across India. It faces competition from other packaged water brands like Kinley and Aquafina. Studies on Bisleri have found that it has strong brand recall but opportunities exist in strengthening distribution and launching premium products to attract more consumers.
Reinventing Bisleri
Bisleri was the first company to bottle and sell mineral water in India in the 1960s. Over the decades, Bisleri experienced strong growth and gained over 60% of the market share in bottled water. In the 2000s, large multinational companies like Coke and Pepsi entered the market. Bisleri realized it needed to reposition itself to compete against the new entrants. It launched a new "Play Safe" advertising campaign and changed its bottle color to green to try to attract customers and arrest its declining market share.
American ice cream
American-style ice cream uses only milk and/or cream as ingredients and is eggless. It owes its thick, heavy texture to the high amounts of milk and cream used. Federal law in the United States requires ice cream to contain at least 10% milkfat. American-style ice cream is also known as "standard" or "Philadelphia-style" ice cream, named after Nancy Johnson who patented the first commercial ice cream maker in Philadelphia in 1843. The flavor of American-style ice cream complements the creaminess and does not overpower other ingredients like fruit.
Bisleri Final...
Vineet Nair – PG 06 37 Romi Patel – PG 06 44 Neel Pandya – PG 06 42
The document discusses the Indian bottled water industry and Bisleri brand. It provides background on Bisleri being acquired by Parle in 1969 and their early branding efforts emphasizing health benefits. It also outlines Bisleri's portfolio including added minerals and mountain water variants, as well as market segments by price and package size. Recommendations are made around leveraging trends, extending product lines, and challenging competitors.
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A presentation on bisleri
Bisleri was founded in Italy in 1967 and established a plant in Bombay. In 1969, the Chauhan family bought the Bisleri brand from the Italian founder and shifted it to producing bottled water. Over the decades, Bisleri introduced innovations like PET bottles and larger container sizes to grow its market share. By the early 1990s, Bisleri was the market leader with 70% share, but its distribution network could not keep up as competitors like Kinley expanded. Currently, Bisleri is struggling to maintain its 40% share against growing competition. Its strengths include quality, brand trust, and innovations, but weaknesses include its aging distribution system and potential threats from new entrants
Boiling Filtered Water
Boiling Billy provides boiling and chilled filtered water for customers to quench their thirst, with access to amazing options available by visiting their website at http://www.boiling-billy.com/. The website offers boiling and chilled filtered water.
Strategic managment of bisleri
This document provides an overview of the bottled water industry and Parle Bisleri's strategic development over time. It includes a table of contents, introduction on the bottled water market and consumer behavior, literature review on regulations and Bisleri's history, objectives of studying Bisleri's marketing strategies, and sections on company profile, competitors, strategies, SWOT analysis, and future plans. The objectives are to analyze Bisleri's marketing strategies, determine its market share, assess brand awareness, and study its brand positioning in the mineral water segment.
Bisleri strategy
Bisleri dominates the bottled water market in India with approximately 40% market share. It faces competition from Kinley and Aquafina which have around 10-15% market share each. Bisleri has maintained its leading position through effective strategies like product differentiation across various pack sizes, targeted advertising campaigns promoting safety and hygiene, and ensuring wide availability. However, it must continue innovating to address new challenges from competitors in the growing bottled water industry.
Bisleri final 1
Rural marketing involves developing, pricing, promoting, and distributing rural-specific products and services to facilitate exchanges between rural and urban markets that satisfy consumer demand and organizational objectives. For Bisleri, this includes small unit packaging, branding, competitive pricing ranging from Rs. 8, and establishing a distribution network through hubs and spokes to retailers in rural areas using methods like local language advertising, wall paintings, and promotions at fairs and weddings. The goal is to make Bisleri's mineral water widely available and raise awareness of its benefits in rural India.
Adams assinment one
The document discusses the history and cultural significance of wine. It describes how wine has been used as a food and religious sacrament for hundreds of years in many cultures around the world. The document also outlines how wine is commonly collected and cellared, sometimes for very large sums of money, and how the wine trade has developed over time from past religious/cultural practices to a major part of today's economy. The future of wine is predicted to remain an important part of both the food industry and the collectibles market.
Pepsi
Caleb Bradham created Pepsi in 1902 after developing a unique cola flavor made from kola nut extract, vanilla and oils. He launched the Pepsi-Cola Company and registered the Pepsi trademark in 1902. The business grew and by 1903 Caleb had sold over 7,968 gallons of Pepsi syrup. Pepsi has since released variations like Crystal Pepsi, Pepsi Blue and Pepsi Gold and is commonly packaged in cans and bottles.
Presentation1
The document discusses the history and strategies of Bisleri, India's largest mineral water company. It describes how Bisleri was originally an Italian brand that was introduced in India in 1965. In the 1990s, as competition increased from brands like Kinley and Aquafina, Bisleri shifted its positioning from "pure and safe" to "play safe" to target younger consumers. More recently, Bisleri has expanded its product portfolio and production capacity as it aims to maintain its leading market share.
Mountain Dew
Mountain Dew was invented in Knoxville, Tennessee in the 1940s and first marketed in Tennessee and North Carolina in the 1940s and across the US in 1964. It has a bright yellow-green color that is translucent when removed from its characteristic green bottle. Mountain Dew comes in various product variations like different flavors and special edition bottles. A 20 oz can typically costs between $2-$3 while a standard can costs around $1-$2. It is widely available wherever soda is sold. Competing sodas include Mellow Yellow, which has similar ingredients but a slightly different flavor.
Bisleri
The bottled water industry in India is valued at Rs. 8,000 crore currently and is expected to reach Rs. 15,000 crore by 2015, growing at a CAGR of 19%. Bisleri continues to be the market leader with 36% share while Coca-Cola's Kinley is in second place with 25% share. Bisleri has a 40% market share and distributes through 17 owned plants, 33 co-packers and 11 franchisees across India. Kinley holds around 25% market share and targets health conscious middle and higher income individuals with its emphasis on reverse osmosis purification. Both brands aim to make purified drinking water accessible nationwide.
Bisleri(marketing assignment)
This document discusses the bottled water industry in India, focusing on Bisleri, a leading bottled water brand. It provides details on Bisleri's history starting in 1965 as the first bottled water company in India. It discusses Bisleri's growth over the decades under owners Parle and Ramesh Chauhan. Key points covered include Bisleri's market share, the size and growth of the Indian bottled water industry, Bisleri's product portfolio and pricing, target markets, and marketing campaigns.
Icy Lean (1)
Icy Lean will be the first protein ice cream shop opening in Santa Monica, California in Spring 2015. It will offer low-fat, high-protein ice cream to appeal to health-conscious customers, including athletes, people who work out, and anyone who likes ice cream but wants to stay fit. The shop aims to capture at least 10% of the $5.4 billion ice cream market within a few years by catering to those seeking a healthier dessert option.
Bisleri Visit Project.doc
1. The document summarizes a report on a visit to the Bisleri factory by students. It provides an overview of Bisleri's history, products, purification process, and CSR initiatives.
2. Bisleri was founded in 1965 and has grown to become the largest mineral water brand in India. It uses an extensive purification process including ozone treatment, sand filtration, and reverse osmosis to ensure safe drinking water.
3. Bisleri undertakes various CSR initiatives focused on water conservation like rainwater harvesting projects and supporting recycling programs. The factory visit helped students understand operations management concepts.
BISLERI MARKETS-BY NAVIN MAHTO
Bisleri is an Italian-founded Indian mineral water company with 60% of the packaged water market in India. It sources its mountain water from natural springs located in the Himalayan and Shivalik mountain ranges. In addition to its core mineral water, Bisleri offers mountain water and recently launched a fizzy soda water. While Kinley, Aquafina, and local brands comprise the remaining 40% of the market, Bisleri has established itself as the leading water brand through innovative products and a focus on advertising and hygiene.
hello Products Product Shots
The document provides a product shot portfolio and social media post plan for the brand Hello Products spanning September 2016 through December 2016. The portfolio includes proposed posts for National Rabbit Day featuring a shelter rabbit, the first day of fall, a brand partnership with Noosa Yoghurt, Halloween with the CEO getting kids to brush, and a contest on Instagram and Snapchat for a chance to win prizes.
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Bisleri project report_ unique selling proposition
Bisleri project report_ unique selling proposition
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Similar to Bottled water competetor research
Water reaserch
1) The document provides information on several brands of bottled water including Evian, Fiji Water, Mountain Valley Spring Water, and Volvic Natural Spring Water.
2) It describes key details about each brand such as their origins, owners, production details, and marketing strategies.
3) For Volvic Natural Spring Water specifically, the document outlines their volcanic-themed logo and branding, line of flavored water products, and 2006/07 ad campaign featuring a volcano character named George to create a more family-friendly and memorable marketing appeal.
Unit 18 task 1- evian
Evian is a brand of mineral water from sources near Évian-les-Bains, France that is owned by Danone Group. It originated from the discovery in 1789 that drinking from a spring improved the health of the Marquis of Lessert. The brand grew as local doctors prescribed the water. Today, Evian creates fun and eye-catching print ads using humor and engaging images to appeal to wide audiences and promote its message of staying young by drinking the water. The ads employ bright colors and consider different skin tones to include people of all races.
Evian Case Study- Presentation- Marketing Management- MBA
Evian is a mineral water brand owned by Danone that sources its water from springs near Évian-les-Bains, France. Each year, approximately 1.5 billion Evian water bottles are sold in over 140 countries worldwide, with the brand valued at over $1 billion due to its continuous innovation and powerful marketing. The success of the Evian brand can be traced back to 1789 when a French nobleman discovered the natural spring water source in Évian-les-Bains that Evian uses today.
Water research
The document discusses several brands of bottled water including Evian, Fiji Water, Mountain Valley Spring Water, and Volvic Natural Spring Water. It provides details on the origins and ownership of each brand. For Volvic, it notes that the brand logo features a stylized volcano to represent its volcanic mineral water in a family-friendly way. It also discusses Volvic's line of flavored water products and a series of advertisements from 2006/07 that featured voices volcanoes and dinosaurs to create a memorable and kid-friendly campaign.
Evian
Evian is a trademark of mineral water belonging to the French food group Danone Water Division. It is operated by SAEM , a subsidiary of Danone.
ad unit existing ad campaign fact file.pptx
Evian was founded in 1789 in France and is now owned by Danone. It aims to make its bottles fully sustainable and reduce its carbon footprint. Its "Live Young" campaign targets older audiences with the message that its water can make them feel younger. It uses memorable ads like babies on roller skates. Evian represents diversity and aims to empower positive change and reduce environmental impact.
ad unit existing ad campaign fact file.pptx
Evian was founded in 1789 when a French nobleman discovered mineral water in Evian-les-Bains. In the early 1800s, Evian began operating a spa and the water became associated with health and hydration. Today, Evian aims to make its natural mineral water more sustainable by making bottles from 100% recycled plastic and achieving carbon neutral certification. Evian targets older audiences with ads depicting models that appear over 27 years old and messages about feeling young again. The brand represents diversity and aims to empower positive change by collaborating with companies to reduce their carbon footprints.
Evian case study
Evian has found success through various advertising campaigns and promotional operations. Some of their major campaigns include "Water Bodies" in 1998, "Roller Babies" which promoted the brand in Asia through printed T-shirts, and "Baby & Me" launched in 2013. Evian also promotes through sponsoring events like the Wimbledon tennis tournament and Paris Fashion Show. Recently in February 2018, Evian vowed to use 100% recycled plastic in bottles by 2025.
Evian -Adesh Sharma, IIT Delhi
The document summarizes the history and branding of Evian Natural Mineral Water. It traces the origins of Evian water back thousands of years to the French Alps where natural filtering created a source from a natural spring. Since its discovery in 1789 and bottling in the late 1800s, Evian has grown into a $1 billion brand sold in over 140 countries. The brand executes persuasive and reinforcement advertising with campaigns featuring babies to promote its message of the water being as important as air. Evian engages in various marketing activities including television, print, internet and event advertising along with sponsorships and brand ambassadors to build awareness and sales of its mineral water globally.
Evian research
Evian water originated from the Sainte Catherine spring in 1789 in Les Bois, France. The Marquis of Lessert drank the water and claimed it improved his health, leading local doctors to prescribe it. The spring was later fenced off and bottling began in 1824. Evian grew in popularity and became a public company in 1859. It was further developed in the late 20th century, switching to PET bottles in 1995 and launching campaigns like "Evian Roller Babies" in 2009. As of 2012, Evian's slogan is "Live Young".
Evain
Evain is a French mineral water brand originating from springs near Evain-les-Bains that has been sold since 1908, initially in glass bottles before switching to plastic in 1969. Owned by Danone, Evain offers spring water and skin care products in France, and has expanded its brand through successful advertising campaigns including a collaboration with a band in the past and its "Evain Rollar Babies" campaign that won an award in 2009 for its visual effects.
2014 water guide
ItalFoods Inc one stop complete resource for Bottled ,Drinking,Mineral,Purified,Sparkling,Spring Water in San Francisco, Bay Area and California.
Unit 2 Advertising Media.pptx
The document provides background information on the Evian water brand and analyzes their "Live Young" advertising campaign from 2009. It summarizes the target audience of the campaign (ages 25+), the viral baby roller skating advert that aimed to show drinking Evian makes you feel young, and the campaign's success in garnering over 100 million YouTube views. It also discusses Evian's use of social media platforms like Facebook to engage fans and the importance of these platforms to the campaign's success.
Evian - Adesh Sharma, IIT Delhi
Evian mineral water was discovered near Lake Geneva in France in 1789. It has been bottled since the late 1800s and sold internationally since the early 1900s. Evian is owned by Danone and sells over 1.5 billion bottles annually in over 140 countries. The brand focuses on advertising its health benefits and original source through various campaigns, media, promotions, sponsorships, and ambassadors to reinforce its message as an everyday or occasion water.
Shikha (2)
Evian is a global mineral water brand owned by Danone that was initially marketed as a medicinal product in glass bottles. It has achieved success through continuous innovation in its advertising campaigns focusing on themes of health, purity, and associating the brand with youth. Key campaigns include "Water Babies", "Roller Babies", and "Baby & Me". The brand aims to reconnect with customers' inner child. Evian has maintained a high-end market position through mass communication campaigns and by associating with prominent advertising agencies and celebrity endorsements. It has established strong brand loyalty through decades of reinforcing its brand equity and ensuring quality remains consistent.
Task 2 unit 18 - Volvic
Volvic is a brand of mineral water sourced from springs in the Auvergne Regional Park in France. The springs were first tapped in 1922 and bottles were produced starting in 1938. Today over 1 billion bottles are produced annually in two bottling plants. Since 1997, Volvic uses recyclable PETE bottles. A print advertisement features a diagram of the volcano springs and text about deep hydration. A recent TV ad called "Unstoppable Volcanicity" promotes the natural power of the volcano in a dramatic way to appeal to older audiences.
RTD Beverage Co-Packing: Flexible Pouches & Freeze Pops
U.S.-based private label contract manufacturer of Beverage Pouches, RTD Alcohol Cocktail Pouches, Alcohol Ice Pops, Freeze Pops, Plant-based Smoothies, Juice Drink Pouches, Pre-mixed RTD Cocktails 1.75 Liter Bag In A Box.
Spouted, non-spouted & sachet stick pouch pops filling.
All pasteurized, shelf-stable.
Liquid packaging solutions to help Food & Beverage companies expand beyond bottles & cans.
Flexible pouch packaging helps CPG companies reduce packaging materials and shipping costs while meeting consumer demand for convenient, on-the-go, portable packaging formats.
Capitalize on the consumer shift towards plant-based Frozen Novelties with shelf-stable Fruit Freeze Pops & Smoothie Pouches.
Call / Text:
Chris
+1.201.723.5145
Task 2 unit 18 - volvic
Volvic is a brand of mineral water sourced from springs in the Auvergne Regional Park in France. The springs were first tapped in 1922 and bottles were produced starting in 1938. Today over 1 billion bottles are produced annually at two bottling plants. Volvic uses volcanic springs as its source and produces fruit drinks in addition to water. A print ad for Volvic emphasizes the natural source of the water using imagery of a volcano and highlights features like "Deep Hydration" to appeal to customers.
History and types of beverages
Beverages are liquids intended for human consumption, and this sector forms a major part of the food industry.
LW_brochure_lq_NL
Love Water is a premium bottled water brand that aims to spread love for people around the world through caring for others and supporting art, music, and fashion. The brand pillars are social, bohemian, love, art, design, and nature. Love Water comes from a 40,000 year old volcanic mineral water source in Spain that is slowly extracted through lava sediments for exceptional purity and mineral quality. Since launching in 2012, Love Water has become a top Ibiza brand and is expanding throughout Europe.
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Evian Case Study- Presentation- Marketing Management- MBA
Evian Case Study- Presentation- Marketing Management- MBA
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Bottled water competetor research
- 2. FIJI WATER: UNTOUCHED Fiji Water is promoted as natural, artisan water sourced and bottled in Fiji. The company was founded in 1996 by Canadian born David Gilmor. Fiji water pride themselves in the fact that their product is only drawn from the remote Yaqara Valley of Viti Levu. Here, hundreds of feet below an ancient rainforest, is a vast, geologically unique, underground aquifer from which the water is taken. Fiji water began shipping to the USA in 1997, and then Fiji water started its unique subscription delivery service in 1999. They supplying private jet firm, Netjets with in-flight water in 2003. Fiji water re-branded in 2005, to make the aesthetics of their bottle more in keeping with the product. In 2007 Fiji water was awarded the title of #1 premium water brand; Fiji water also launched their sustainability initiative in this year. Fiji water is now available in numerous countries across the globe, and is still considered to be the most popular premium water product.
- 3. FIJI WATER PRINT AD This print advertisement for Fiji Water highlights the incredible natural beauty of Fiji, from where the water is drawn, and proclaims it as paradise. This technique can make people believe that if they purchase the product: Fiji Water, then they too will be taken to this amazing destination. This advert will probably appeal to adults, in particular those with hectic everyday lives that they want to escape from.
- 4. VEEN: SMOOTH SPRING WATERS VEEN was established in 2005; today they claim that their water is among the purest on the planet- it is drawn from several different naturals springs worldwide, although it is bottled in Konisaajo, Finland. The name Veen comes from Veen Emonen ,Mother of the Water, that is introduced in the Finnish national epic: Kalevala. VEEN is available in 0.33L and 0.66L/0.69L glass bottles in still and carbonated editions. Among other commendations, VEEN was selected as the house water of Harrods department store in June 2009.
- 5. VEEN PRINT AD The absence of colour in this advert means that it is almost certainly aimed at adults, not children. The very nature of the VEEN brand means that as a premium water, their target audience will be of the upper class. This print advert is tailored to that demographic, as it relies upon the fact that the viewer has acquired a good taste for fine wines.
- 6. EVIAN: LIVE YOUNG Evian water was discovered by The Marquis de Lessert, at spring on his friend, Mr Cachat’s property in Evian-les-Bains in 1789. He also experiences the benefits: his kidney stones are cured. The town and its spring become famous as a result. In 1878 The French Academy of Medicine recognizes the benefits of evian® Natural Mineral Water. Evian focuses on producing water for babies in 1935, and becomes “the water for feeding-bottles” its bacteria-free purity makes it safe to drink it without boiling. Since then Evian has released as series of restaurant calibre, limited edition bottles, including a millennium special edition bottle, and the ‘haute-coutre’ edition bottle in 2008, designed by Jean-Paul Gaultier.
- 7. EVIAN PRINT AD This Evian print advertisement has a wide target audience. The ad features a young child, emphasising the fact that Evian water is suitable for children, however the advert also appears to be aimed at adults, as the image seems to be implying that people who drink Evian water stay young and interesting. The advert offers this perspective by comparing the grown man to his baby counterpart.