1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
They are using a person, who is seen as
beautiful, to promote their product and
trying to say the product will make the
customer just as beautiful.
These advertisements have
used celebrities to promote
their product to act as role
models.
This advert has used a location that is quiet and
isolated. They have chosen this specific location to
make people use their company because people want to
get away from reality and feel happy due to them being
in their own world.
2. Independence/Individuality
Intelligence
Lifestyle
This advert is promoting individuality and it is
telling people to be themselves and stand out
rather than being just like everyone else.
This advert is trying to say that in order to be the smartest
you must buy that specific product. People will also want
to buy the product because they are advised on how to be
smart by a big business company.
This advert is trying to tell the audience that
this product will have a huge impact on their
live and change it for the great or good.
3. Nurture
Peer Approval
Rebel
This product is showing that amongst the chaos of
everything, the company will look after you.
This product is telling us that it has been approved by people,
who also enjoy a drink and this therefore suggests a good
feeling for the audience because they know that it has been
accepted.
This product says in order to be cool and fearless you
have to be stupid.
4. Rhetorical Question
Scientific / Statistical Claim
Unfinished Comparison / Claim
This company uses a rhetorical question because they
know everyone has sympathy towards this company
because of what they do and they will all have the same
answer to the question, which will be a positive answer.
This advert uses statistics to show to people that a
majority of people who use the product love it and think
it’s great and encourage people to want to purchase the
product.
This product promotes itself to make people
believe it’s the best of its topic and that they need
it to make sure they can make sure they feel secure
when driving. It is like a guarantee that the
product is what you need.
