The document discusses various advertising techniques used to persuade audiences, including using attractive models to imply the product will make users look like the model, celebrity endorsements to leverage fan bases, and idyllic landscapes to imply the product will provide an equally perfect experience. It also mentions using rhetorical questions that have already been answered in the ad, statistics to imply peer agreement, and incomplete comparisons that omit negatives. The overall goal of these techniques is to subtly influence audiences using emotions, social pressure, and incomplete or implied claims rather than transparent arguments.

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
They have put a pretty model on
the front of the advert to try and
persuade other women/girls that
if they buy this certain product
they will look like the model in
the advert as a form of gaining
self-worth and approval.
To persuade their fan
bases that they use this
product and they like it
so they should too,
almost like peer
pressure but for
celebrities!

2. Independence/Individuality
Intelligence
They use a beautiful, almost perfect, landscape
to create a sense of ‘I want to go there right
now’ so again to persuade them that if they
travel with them that their holiday will be just
as relaxing and perfect as the image shown.
Showing that there’s only one and there
will never be anything like this again so
you’d be missing out if you didn’t go/or
buy it.
It’s used to almost to almost ‘trick’ the audience
into thinking they aren’t smart enough to
understand the general idea of the advert. Asking
the audience if they are smart enough to buy the
product.

3. Lifestyle
Nurture
Peer Approval
Saying that the product will become a
part of your life if you buy it and
completely modify your lifestyle
(hopefully for the better!)
It’s almost guilt tripping you into donating or
buying a product by offering some sort of
charity or reward.

4. Rebel
Rhetorical Question
Like the celebrity promotion, it’s saying ‘if your
friends like this product then you should too’ and
that you will be better off with it.
Saying that their product stands out from
other products in that range and that they
have the determination to make you buy it
and you should have the guts to.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
Using a rhetorical question means asking a
question that has already been answered by the
advert, for example in this advert for the NSPCC,
they would say something like “Would you allow
this to happen to your child?” or something along
those lines- so they will guilt you into donating or
help in any way.
They use the world of statistics to persuade the
audience that this product is the best for them
and that loads of other people like them agree,
like on beauty adverts when they say ‘8 out of 10
people agree…etc.” to show that it’s a better
product because people believe statistics more
than marketing opinions.
A person claiming that things are good
with no comparison of the bad things is a
good way to get people on side quickly and
easily.