The document discusses ideas from team members for a company name, slogan, and color scheme. Kieran suggested "Icy white" and "Turquoise blue" colors which match the product but he is color-blind. Iona's name and slogan idea of "¡Hidrato!" in blue, yellow, and green would attract a certain audience from Brazil but has a limited target. Thomas suggested white, grey, and black colors for simplicity but Kieran's bottle design was deemed better. The final chosen name was "Kaela Vatn", slogan "A moment of clarity", and colors "Frosty white, sky blue" to target a smart, sophisticated restaurant audience and use Kieran's

1. Team Member Ideas for Names & Slogans Ideas for colour
schemes
Positives about their ideas Negatives about their ideas
Kieran Goodall Kaela Vatn Icy white
Turquoise blue
Colour scheme matches product
Design is innovative
Kieran’s colour-blind sohe won’t
be able tochoose specific shades
of his chosen colours
We can’t easily doa mock-up of
the design by ourselves
Iona Spence-Dingle ¡Hidrato! Blue
Yellow
Green
Attracts a certain audience
Brazil is a good selling point
Limited target audience
Thomas Atkinson Kaela Vatn White
Greys andblacks
Logo design good
Simplistic,fits aesthetic
Kieran’s bottle design is better
Design not very original
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Scheme
Whowill your target audience
be?
Any Other Final Decisions
Kaela Vatn A moment of clarity Frosty white, sky blue Smart, sophistication,
restaurant water
Kieran’s bottle design