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BTEC Creative Media Production – Advert Analysis Name: Iona Spence-Dingle 
Name of 
Product 
Visual / Text Music / Sound FX Audience Meaning / Message 
Honda 
The Cog 
(2003) 
Wieden + 
Kennedy 
Componets of the Honda car 
arranged to create a domino-effect 
sequence in which one movement 
begins another. At the end the 
complete Honda Accord car is show. 
Text: Honda, The power of dreams. 
Rappers Delight, Sugarhill Gang 
Mechanical noises: clinks, bumps (of 
different parts of the car impacting) 
Voiceover: “Isn’t it nice when things 
just…work?” 
Car owners 
Honda enthusiast 
Potential new 
buyers 
Families 
Middle class 
Businesses 
Honda cars are reliable 
because a lot of work has 
gone into ensuring all the 
individual components 
work perfectly together. 
Sony Bravia 
Balls (2005) 
Fallon 
Worldwide 
250, 000 colourful balls bouncing 
around the streets of San Fransico 
(no CG.) Text: Colour like no other-simple, 
white font. 
Heartbeats, José Gonzalez 
TV owners 
Middle/ upper 
class 
Families (bright 
colours: children) 
Tec enthusiasts 
The colour/ resolution on 
the Sony Bravia TV is 
superior to all other TVs. 
John Smith’s 
Ball Skills 
(2002) 
TBWA 
Group of people showing off their 
football skills. Then enter ‘the 
everyman’: Peter Kay who smashes 
the ball away. Text: No nonsense 
Diagetic sounds: the football being 
kicked 
Ale drinkers 
Men 
Football fans 
Working class 
Their product is the ale 
for anyone and everyone. 
T Mobile 
Dance (2009) 
Saatchi and 
Saatchi 
A flash-mob of 350 dancers in 
London Liverpool Street. The ad is 
filmed from hidden cameras all 
round the station. 
Shout, Lulu 
The Only Way Is Up, Yazz 
Don’t Cha, The Pusseycat Dolls 
The Blue Danbue Waltz, Strauss 
Get Down On It, Blue 
Since You’ve Been Gone, Rainbow 
My Boy Lollipop, Millie 
Do You Love Me, The Contours 
Diagetic sounds: whopping, 
clapping, cheering, laughing e.t.c 
Any phone users 
People who are 
looking for a new 
network 
Life is for sharing, and if 
you use T Mobile then 
you will always be 
connected to your friends 
and family.

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4 tv advert analysis

  • 1. BTEC Creative Media Production – Advert Analysis Name: Iona Spence-Dingle Name of Product Visual / Text Music / Sound FX Audience Meaning / Message Honda The Cog (2003) Wieden + Kennedy Componets of the Honda car arranged to create a domino-effect sequence in which one movement begins another. At the end the complete Honda Accord car is show. Text: Honda, The power of dreams. Rappers Delight, Sugarhill Gang Mechanical noises: clinks, bumps (of different parts of the car impacting) Voiceover: “Isn’t it nice when things just…work?” Car owners Honda enthusiast Potential new buyers Families Middle class Businesses Honda cars are reliable because a lot of work has gone into ensuring all the individual components work perfectly together. Sony Bravia Balls (2005) Fallon Worldwide 250, 000 colourful balls bouncing around the streets of San Fransico (no CG.) Text: Colour like no other-simple, white font. Heartbeats, José Gonzalez TV owners Middle/ upper class Families (bright colours: children) Tec enthusiasts The colour/ resolution on the Sony Bravia TV is superior to all other TVs. John Smith’s Ball Skills (2002) TBWA Group of people showing off their football skills. Then enter ‘the everyman’: Peter Kay who smashes the ball away. Text: No nonsense Diagetic sounds: the football being kicked Ale drinkers Men Football fans Working class Their product is the ale for anyone and everyone. T Mobile Dance (2009) Saatchi and Saatchi A flash-mob of 350 dancers in London Liverpool Street. The ad is filmed from hidden cameras all round the station. Shout, Lulu The Only Way Is Up, Yazz Don’t Cha, The Pusseycat Dolls The Blue Danbue Waltz, Strauss Get Down On It, Blue Since You’ve Been Gone, Rainbow My Boy Lollipop, Millie Do You Love Me, The Contours Diagetic sounds: whopping, clapping, cheering, laughing e.t.c Any phone users People who are looking for a new network Life is for sharing, and if you use T Mobile then you will always be connected to your friends and family.