The document describes a proposed water bottle design for a brand called іHidrato!. The bottle design incorporates colors and imagery from Brazil to evoke a party-like and relaxed lifestyle. Key design elements include wrapping the bottle neck in the green, yellow, and blue colors of Brazil's flag, making the lid lime green to stand out, and shaping the bottle like a Brazilian guitar to fit the healthy image. The smooth lines and colors at the base are meant to abstractly depict Rio's Copacabana beachfront. The back label describes the water as being enriched with tropical Brazilian flavors like mango, acai, and pineapple for a refreshing drink.

1. WASOWSKI GLOBAL
INNOVATIVE. ALWAYS
Brand name: іHidrato!
Slogan: ‘drink the party!’
Concept/ design: Wrapped around the neck of
the bottle are the colours of
Brazil. These colours are
instantly recognisable as those
of Brazil, and Brazil has
connotations of a party-fuelled,
yet relaxed way of life. I think
this concept resonates well with
our target audience of young
people. Furthermore, Brazil is
well known for its tropical
climate and fruit exports,
therefore it a good foundation
upon which to build the subtle
flavour of our water: tropical
fruits.
I chose to make the lid of the
bottle lime green, firstly
because it fits in with the
Brazillian colour scheme,
secondly because it would stand
out on the shelf from the
regular blue bottle tops.
The shape of the bottle is
loosely based upon the
quintessentially Brazillian guitar
body shape. I chose to do this
firstly because it is simply more
Brazillian imagery to build upon
the concept, but also because I
think shaping the bottle like the
traditionally perfect body type
fits in well with the healthy,
sugar-free image of the band.
The smooth lines and colour blocking at the base of
the bottle are loosely based on the infamous skyline
of the Copacabana beach front in Rio, Brazil. I like this
because although it is quite an abstract
interpretation, it reflects the three fundamental parts
of the Brazilian landscape: ocean, beach and lush,
tropical rainforest, and it also fits in nicely with the
yellow, blue and green colour-scheme of the brand.
Back-label Text:
іHidrato!
TASTE THE PARTY!
іHidrato! water is extracted
with care from the deep
underground spring of the
Amazon rainforest, then
delicately enriched with the
exquisite, tropical flavours of
Brazil: mango, acai and
pineapple to create an all-natural
refreshment that is
energizing, distinctive and
delicious
The name іHidrato! Comes from the Portuguese word for
hydrate, which is obviously relevant to the refreshing and
hydrating nature of the brand. Furthermore, choosing to
use an obviously foreign word for the brand name brings to
mind tropical images and flavours- again this reflects the
brand perfectly.