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Brand ambassadors and opinion leaders are important influencers in consumer behavior. They increase awareness of brands, help create positive feelings towards brands, and provide word-of-mouth recommendations that reinforce consumer confidence. Effective brand ambassadors are those that have credibility with consumers and match well with the brand, such as using sports celebrities to endorse sporting goods. Opinion leaders act as trendsetters and brand referrals in categories like fashion and help spread information to other consumers.
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Celebrity endorsement final group2
This document discusses celebrity endorsements and their impact on consumer buying behavior and brands. It finds that celebrity endorsements can increase brand awareness, attention, and recall but the celebrity and brand must be well-matched. While celebrity endorsements provide advantages like credibility and mass appeal, they also carry risks if the celebrity's reputation declines or they do not align well with the brand. The document also analyzes survey results that found consumers associate a celebrity with a brand temporarily more than permanently and rank quality as the top factor influencing repurchases over celebrity endorsements.
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Celebrity endorsements can be an effective marketing strategy but require careful planning. The document discusses the roles celebrities can play in endorsements such as spokespeople or actors. It also examines the pros and cons of using celebrities. While endorsements can boost attention and branding, celebrities risk overshadowing the brand or facing controversy that affects the brand's image. Metrics like sales and awareness are used to measure the return on investment of celebrity endorsements.
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Final questionnaire on celebrity endorser for thums up
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Similar to Final Ppt
STUDY ON EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN BRAND BUILDING
In this age of intense competition, where capturing a position in the consumers’ mind space is extremely tough, celebrity endorsements give an extra edge to the companies for holding the viewers’ attention. Celebrities can catalyze brand acceptance and provide the enormous momentum that brands require by endorsing the intrinsic value to the brand. Following are the main reasons because of which marketers prefer celebrity endorsers:
• Instant Brand Awareness and Recall.
• Celebrity values define, and refresh the brand image.
• Celebrities add new dimensions to the brand image.
• Instant credibility
Consumers are exposed to thousands of advertisements in magazines, newspapers, websites, radio and television. Celebrity endorsement in advertisement and its impact on the overall brand is of great significance. Every brand attempts to embezzle at least a fraction of a person’s time to inform him or her of the wonderful and different attributes of the brand. In this process, the companies employ celebrities from a particular field to feature in its advertisement campaigns.
The promotional features and images of the product are exactly matched with the celebrity image, which tends to persuade a consumer to fix up his choice from a range of brands. Companies invest large sums of money to align their brands and themselves with endorsers. Such endorsers are seen as dynamic with both attractive and pleasant qualities and companies plan that these qualities are transferred to products via macro activities. Furthermore, because of their reputation, celebrities serve not only to create and maintain attention but also to achieve high recall rates for messages in today’s highly cluttered environments. The consumer tries to consume a brand which has the maximum fit with his/her own personality/image. The celebrity endorser fits in between these two interactions, where he tries to bring the image of the product closer to the expectation of the consumer. The study through survey analysis attempts to analyze effectiveness of celebrity endorsement in brand building. The study will be significant in exploring impact of celebrity endorsement on consumer behavior and purchase decisions
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Influence of Celebrity Endorsement on the Consumer’s Purchase Decision
India is a country where people love to live in their dreams. They worship celebrities. Celebrities may be Cricket stars like Sachin Tendulkar, MS Dhoni or Film Stars like Salman Khan, Kareena Kapoor, Shahrukh Khan, and Katrina Kaif. They treat them as God. Marketers use this very preposition so as to influence their target customers existing or potential ones.
For this they rope in these celebrities and give them whopping amount of money. They believe that by doing this they can associate their products with their target customers. This is called celebrity endorsement.
Objective of this project is to know how celebrity impacts on consumer’s buying behavior. This project includes survey of 100 questionnaires. From this we can make an attempt to generalize the result to the whole universe. We have taken survey of 100 people including Male & Female.
Mediation of brand equity on word of mouth a study with special reference to ...
Brand Equity has been considered as the intervening variable among several antecedents to consequences. This study hypothesized the function of Brand Equity as a mediator between Brand Awareness, Brand Association, Brand Image, Perceived Quality and Brand Loyalty towards Word of Mouth. The results of the study stated that the Brand Equity fully mediated certain antecedents and partially mediated with others. The absence and subsistence of mediation for brand equity among the antecedents and consequences have been proved with respect to the Fashion Industry in India.
celebs New prjct
The document discusses celebrity endorsements and their influence on consumer behavior. It reviews several past studies that have examined various aspects of celebrity endorsements, including how they impact brand attitudes, purchase intentions, and consumer inferences about whether endorsers genuinely like the products they represent. The studies find that celebrity endorsements can positively impact young adults' product switching, complaint behavior, word-of-mouth, and brand loyalty when the endorser is an athlete with a good image. However, negative information about a celebrity can also transfer and negatively impact the brand image. Therefore, companies must carefully select credible celebrity endorsers whose public images remain positive.
11.enterprise involvement of women entrepreneurs
This document summarizes research from 6 sources on topics related to livestock production and marketing in sub-Saharan Africa. It examines cattle marketing channels used by small-scale farmers in South Africa, the adaptive capacity of rural poor to water scarcity in Kenya, cattle and small ruminant production systems in sub-Saharan Africa, the role of livestock in wealth creation in developing countries, pastoralist livestock marketing behavior in northern Kenya and southern Ethiopia, and agricultural marketing in tropical Africa. The document provides an overview of several studies focused on understanding livestock practices and challenges in the region.
Enterprise involvement of women entrepreneurs
This document summarizes research from 6 sources on topics related to livestock production and marketing in sub-Saharan Africa. It examines cattle marketing channels used by small-scale farmers in South Africa, the adaptive capacity of rural poor to water scarcity in Kenya, cattle and small ruminant production systems in sub-Saharan Africa, the role of livestock in wealth creation in developing countries, pastoralist livestock marketing behavior in northern Kenya and southern Ethiopia, and agricultural marketing in tropical Africa. The document provides an overview of research focused on understanding livestock practices and challenges faced by rural communities in the region.
“A DESCRIPTIVE STUDY OF BRAND IMAGE AND CONSUMER PERCEPTION ON CONSUMER LOYAL...
“A DESCRIPTIVE STUDY OF
BRAND IMAGE AND CONSUMER PERCEPTION ON CONSUMER LOYALTY AND
PREFERENCE TOWARDS A BRAND: PATANJALI AYURVEDA LTD”- questionnaire based survey
The Rise of Influencer Marketing & How Brands Can Keep UP
This document discusses the rise of influencer marketing and how brands can leverage influencers effectively. It notes that influencer marketing can be both earned and paid, with influencers sourced for their authentic relationships and reach with target audiences. The key is selecting influencers that are relevant and will resonate with audiences based on brand attributes. The process involves developing strategies and co-creating content with influencers, then amplifying through paid, earned, and owned channels. When done right, influencer marketing can deliver greater ROI, sales, and customer retention than traditional paid advertising alone.
15 article text-103-2-10-20201125
This document summarizes a research study on the role of celebrity endorsements on consumer buying behavior. It provides background on celebrity endorsements and defines key terms. The study aims to design a conceptual framework of celebrity qualities that affect consumer purchasing. A literature review finds that celebrity ads are more effective than non-celebrity ads, especially on TV. Qualities like trustworthiness, familiarity, flexibility, reliability, and congruency with the product influence purchase intent. The study uses qualitative research methods like literature review to propose a conceptual framework of how celebrity endorsements impact consumer buying behavior.
15 article text-103-2-10-20201125
This document summarizes a study on the role of celebrity endorsements on consumer buying behavior. It begins with definitions of key terms like celebrity, celebrity endorsement, and buying behavior. It then discusses the background and research gap of the study. The objective is to design a conceptual framework of qualities of a celebrity that affect consumer buying behavior. A literature review discusses past research findings, including that celebrity advertisements are more eye-catching than non-celebrity ads, and qualities like likability, expertise, and congruence between celebrity and product influence purchase decisions. The summary identifies television as the most popular medium for celebrity endorsements and that consumers often believe celebrities do not actually use the products they endorse.
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A focus on the Brand Equity aspect of marketing & brand management strategy development looking at the four main fundamentals that companies should focus on in order to gain greater market traction with intended market ccustomer segments.
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The document outlines a roadmap for managing corporate reputation. It discusses defining reputation, identifying key stakeholders, measuring reputation through research, and developing a strategic plan. A typical reputation research process involves auditing the current situation, exploring drivers of reputation, measuring reputation metrics and gaps, and strategizing communication priorities based on findings. The goal is to strengthen reputation over time by focusing communications on 2-3 key drivers for each stakeholder group.
Impact of Celebrity Endorsement on the image of brand on Customer's mind
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Consumer Behaviour
1. The document discusses a research study on the influence of brand name on consumer decision making when purchasing cars. It outlines the objectives to understand consumer decision processes when buying cars and the impact of brand name.
2. The literature review discusses past studies that found brand names influence consumer choices, with consumers preferring well-known brands over unknown brands.
3. The proposed study will use a questionnaire survey of 50 respondents to examine the relationship between brand image and consumer buying behavior factors like quality consciousness, price consciousness, and customer motives. The goal is to analyze how brand name impacts the consumer decision process.
business rsearch.docx
1. The document analyzes the impact of celebrity endorsements on the sales of food companies. It discusses how celebrities can help improve brand awareness, credibility, and popularity through endorsements.
2. The literature review covers concepts like source credibility, celebrity trustworthiness, attractiveness, and likeability that influence the effectiveness of celebrity endorsements. Studies show endorsements are more effective when the celebrity is seen as an expert and trustworthy.
3. Marketers use celebrity endorsements to help products stand out amid increased competition and clutter. Celebrities can help improve brand image and recall and make advertisements more memorable for consumers. Overall, the literature suggests celebrity endorsements likely have a positive impact on consumer buying behavior.
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STUDY ON EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN BRAND BUILDING
STUDY ON EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN BRAND BUILDING
Celebrity endorsement a congruity measure of personalities
Celebrity endorsement a congruity measure of personalities
11.celebrity endorsement a congruity measure of personalities
11.celebrity endorsement a congruity measure of personalities
Influence of Celebrity Endorsement on the Consumer’s Purchase Decision
Influence of Celebrity Endorsement on the Consumer’s Purchase Decision
Mediation of brand equity on word of mouth a study with special reference to ...
Mediation of brand equity on word of mouth a study with special reference to ...
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A Road Map for Managing Reputation 101314 PRSA presentation
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Impact of Celebrity Endorsement on the image of brand on Customer's mind
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Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
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1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Final Ppt
- 1. Importance of Opinion Leaders and Brand Ambassadors in Consumer Behavior
- 15. Different stages of consumer purchase decision making Problem Recognition Information Search Generation of Alternatives Evaluation of Alternatives Purchase Decision Post Purchase Decision Brand Preference
- 17. Influence of celebrity endorsee on purchase decision 42% 26 % 6% 15% 11%
- 18. Conclusion