1. Think (Evaluate)- How successful is my final plans for my advert? …
The focus of this slide is to encourage you to evaluate your plans and to ask for any help. Remember,
the help that your teacher can give you during the actually making of the advert is very limited!
What framing of shot will I
use and why?
What methods of
connotations have I used in
my advert, and why do I feel
it will appeal to my my
target audience ?(e.g. use
of colour, props,
background, costume,
lighting, settings, actors
positioning/gestures, font
style etc.
Have I given enough
thought to page design &
layout so that it will look
professional ?
Looking at my plans, how
obvious is the USP?
How confident am I that
my main image(s) will
appeal to my target
audience?
Looking @ my research
results, how confident am I
that my slogan will appeal
to my audience?
What is my anchorage and how
does it match the rest of the
content of my advert my trainers
USP?
How confident am I think
my slogan matches the
rest of my advert and what
slogan technique have I
used ?
How confident am I in
using Photoshop to upload
images and add
backgrounds / layers?
What well known
advertising technique(s)
do I plan to use and why
am I confident it will be
successful?
What background am I
planning to use and
why?

2. Good clean page
Good clean page
layout and designlayout and designprofessionally
professionally
done
done
Excellent example of
Excellent example of
Use of anchorage i.e.
Use of anchorage i.e.
manipulation of images
manipulation of images
above all else- matches
above all else- matches
using Photoshop
using Photoshop
the images used
the images used
perfectly
perfectly
Very good use of
Very good use of
Framing of
Framing of
original and found
original and found
shoe within
shoe within
images
images
frame very
frame very
well used
well used

3. Good clean page
Good clean page
layout and designlayout and designprofessionally
professionally
done
done
Use of anchorage i.e.
Use of anchorage i.e.
“where dreams comes
“where dreams comes
through”- matches the font
through”- matches the font
style, colours and images
style, colours and images
used perfectly
used perfectly
Very good use of
Very good use of
original and
original and
excellent framing of
excellent framing of
shot
shot
Excellent example of
Excellent example of
manipulation of images
manipulation of images
using Photoshop,
using Photoshop,
especially the fairy
especially the fairy
Use of colours likely to
Use of colours likely to
appeal to the adverts
appeal to the adverts
young female audience
young female audience
Good decision
Good decision
to list website
to list website

4. Excellent clean
Excellent clean
page layout and
page layout and
designdesignprofessionally done
professionally done
Use of anchorage i.e. “the
Use of anchorage i.e. “the
streets state of mind”streets state of mind”clearly matches images
clearly matches images
used
used
Very good
Very good
selection of copied
selection of copied
framing of shot
framing of shot
Clear evidence of
Clear evidence of
excellent image
excellent image
manipulation using
manipulation using
Photoshop
Photoshop
Good use of
Good use of
original logo
original logo

5. Very good use of
Very good use of
models
models
Use of anchorage ssclearly
Use of anchorage clearly
matches images used
matches images used
Good use of colour
Good use of colour
and black and
and black and
white images
white images
Clear evidence of
Clear evidence of
excellent image
excellent image
manipulation using
manipulation using
Photoshop albeit the
Photoshop albeit the
framing of actual
framing of actual
trainers to small
trainers to small
Good use of
Good use of
original logo
original logo

6. Good selection of framing
Good selection of framing
of shot
of shot
Good manipulation
Good manipulation
of font style and
of font style and
placement
placement
Good use of social
Good use of social
media references/
media references/
links like Facebook
links like Facebook
and twitter
and twitter

7. Excellent clean
Excellent clean
page layout and
page layout and
designdesignprofessionally done
professionally done
Use of anchorage i.e. “the
Use of anchorage i.e. “the
streets state of mind”streets state of mind”clearly matches images
clearly matches images
used
used
Excellent selection
Excellent selection
of copied framing
of copied framing
of shot
of shot
Excellent
Excellent
original
original
slogan that
slogan that
clearly
clearly
matches the
matches the
rest of the
rest of the
advert
advert
content
content
Good use of
Good use of
original logo
original logo
Clear evidence of
Clear evidence of
excellent image
excellent image
manipulation using
manipulation using
Photoshop
Photoshop
Good use of
Good use of
original slogan
original slogan