The document provides guidance for evaluating a media production project through creative means such as blogs, web pages, Prezi presentations, or podcasts. It suggests comparing the project to real-world magazine examples and using relevant media theories. The evaluation should analyze how the project uses or challenges conventions, represents social groups, might be distributed, and attract its intended audience. Feedback from the target audience should also be obtained through surveys or interviews.

1. Section 2) – Evaluation
You should NOT simply view this as a written Evaluation of the work you have completed
– the more creative and imaginative the Evaluation, the better.
YOU SHOULD choose at least x2 of the options below for the Evaluation:
1)Directly Evaluate work on the Blog Page OR through a Web Page created on
Dreamweaver and include screen grabs/comparisons with other magazine
conventions/examples where relevant, as well as different forms of multi-media.
2)Prezi – The Examiners preferred method – This is an online, interactive PowerPoint
whereby you can navigate the examiner through the journey you have made.
3)Podcast – YOU COULD write a script for your Evaluation and insert this into iMovie and
drag in screen grabs/images/video of examples you refer to.

2. In what ways does your Media product
use, develop or challenge forms and
conventions of real media products?
Example sentence starters:
The magazine, across the 4-pages, ‘repeats’ (Steve Neale) codes and conventions from…
There are examples of some ‘difference’, however, in terms of the forms and
conventions in my own media product for example….
• YOU MUST compare and contrast “real” music magazines and their
conventions by including images of existing magazines and compare them to
your own when giving these examples.
• Use theory like Steve Neale’s ‘repetition & difference’ (1980) ideology in your
evaluative commentary.
• YOU SHOULD use media language and the correct terminology to define your
examples.

3. How does your media product
represent particular social groups?
Example sentence starters:
The denotation of representation is…
The magazine, across the 4-pages, helps to represent…
For example, on page….
• YOU COULD refer to particular social groups, as well as whether you have targeted a
particular socio-economic need (See image above right)
• YOU SHOULD use media language and terminology such as stereotype, as well as
theory such as Wendy Helsby and others where relevant.
• YOU SHOULD compare to other existing magazines where relevant (Screen shots)
• Finally, did you appeal to your ‘Audience Profile’ set out in your Pre-Production
Planning?

4. What kind of media institution
(Publisher) might distribute your
media product and why?
Example sentence starters:
From the research that was completed pre-production, I would envisage that … may
publish ‘name of magazine’ because….
The similarities of my magazine to ‘name of magazine’ also ‘signifies’ (De Saussure)….
• YOU SHOULD refer to research carried out on BAUER or find a Publisher that is
associated to your sub-genre of music – RESEARCH AND APPLY!
• Publisher ideology – WHAT is their slogan? Does it match the ambition of the
magazine?
• Distribute – to which outlets (shops) and WHY?

5. Who would be the audience for your
media product and why?
Hartley’s seven subjectivities
According to Hartley’s seven subjectivities,
Katz’ Uses & Gratifications theory
According to Katz’ Uses & Gratifications theory, ,
Maslow’s Hierarchy of needs
According to Maslow’s hierarchy of needs, ,
Other Theory – Socio-economic needs, Psychographics
•YOU SHOULD give detailed
examples and explanations to justify
your decisions.
•Did you meet the expectations of
your ‘Audience Profile’?
•YOU COULD research other
Audience theories and apply them
to your work as well.
•What examples from your
magazine page(s) highlight
appealing to this demographic?

6. How did you attract/address your
audience?
In order to attract the intended target audience of.. I decided to….
The inclusion of codes & conventions such as… helped to appeal to the target audience because…
• YOU SHOULD refer to specific examples by taking screen grabs of particular
features from your own production work.
• Social Media synergy? Cross-Media Convergence – e.g DPS at the end of the
interview; Incentivized language to capture the attention of a pass along
audience; ‘Star appeal’ (Richard Dyer) on the front cover; Price – Spending
power/socio-economic needs of the audience
• Refer to EACH Page you constructed!

7. What have you learnt about
technologies from the process of
constructing this product?
The denotation of the software used to construct the media product entitled ‘name of magazine’
was…
In order for this product to look fit for purpose and appeal to the target audience, I decided to
create… using the… tool because.
Refer 2-3 examples at least and conclude
• YOU MUST refer to specific tools you used in Adobe Photoshop CS5 and Adobe
InDesign CS5 to create the desired “look” and what inspired you to go for that
“look” by referring to existing examples (screen grabs).
• What videos did you watch? What shortcuts did you learn? Evidence of this?
• Refer to EACH Page you constructed!

8. Photography Planning – Front Cover
YOU SHOULD reflect on what you had to do in
order to make the pictures successful – for
example:
•Reflect on the organisation/planning that went
into the pictures
•Who did you choose and why (compare to
similar representations in other magazines)
•What props/costumes did you need and why?

9. Photography Planning - Contents
YOU SHOULD reflect on what you had to do in order to
make the pictures successful – for example:
•What shot type did you choose for the Editor photo and
why? (compare to similar representations in other
magazines)
•Reflect on the organisation/planning that went into the
pictures
•What other pictures did you take and why? (compare to
similar representations in other magazines)
•What props/costumes did you need and why?

10. Photography Planning - Interview
YOU SHOULD reflect on what you had to do in order to
make the pictures successful – for example:
•Why did you take the pictures presented in the double
page? (compare to similar representations in other
magazines)
•What did you have to ensure was ‘repeated’ (Steve
Neale – 1980) from other magazines and why?
•How did you integrate text and imagery together?

11. Analysing my Front Cover
Neatly annotate the
Screen Grab of your Final
Front Cover –
4-5 Annotations at least
and apply appropriate
media language.
Arrows should be RED as
well!
Screen grab of Magazine
page positioned in the
Center of the slide
(Remove the BLUE box once
placed in as well)

12. Analysing my Contents Page
Neatly annotate the
Screen Grab of your Final
Contents Page –
4-5 Annotations at least
and apply appropriate
media language.
Arrows should be RED as
well!
Screen grab of Magazine
page positioned in the
Center of the slide
(Remove the BLUE box once
placed in as well)

13. Analysing my Double Page spread
Interview
Neatly annotate the
Screen Grab of your Final
Double Page Spread –
X1 page per. Slide!
4-5 Annotations at least
and apply appropriate
media language.
Arrows should be RED as
well!
Screen grab of Magazine
page positioned in the
Center of the slide
(Remove the BLUE box once
placed in as well)

14. Audience Feedback -
YOU SHOULD obtain this from at least x2 of the following methods:
•Survey Monkey –
Questions (6 – 8) that are specifically designed to gather the thoughts and opinions of your
target audience on what they are think are the strengths and/or areas to develop for your 4-
Page spread.
•Questionnaire –
Similar to Survey Monkey in terms of what you want to get form this Primary Research.
•Video interviews
3-4 Videos from people YOU think would read your magazine (stereotypically) and gather their
thoughts/views on EACH Page.

15. Looking back at your Preliminary task,
what do you feel you have learnt in the
progression from it to the full product?
I feel that, having completed the preliminary task and learning about the demands of this
production process, I have learnt…
There is evidence of progression that I feel particularly demonstrates how I met the demands of the
production process, for example…
• YOU SHOULD refer to your step-by-step completion, as well the tools you
learnt in your Main Task pages compared to your Preliminary Task Pages.
• YOU SHOULD also refer to your ability to “speed up your work flow” with
shortcuts you learnt, image manipulation tasks you carried out and HOW you
used Adobe InDesign CS5 to construct your DPS.