The document provides feedback on how a student can improve their performance and earn additional marks on an assessment. It recommends the student:
1) Upload drafts of their film poster and provide textual analysis of other film posters to show planning and research.
2) Discuss how feedback impacted their group's plans for their media production with specific examples.
3) Provide evidence of sketching ideas and researching comparable media products before constructing their own.
4) Evaluate their work in comparison to real media examples and identify successes and limitations.
1 BUS 326 Consumer Behavior Team Project Guideline .docxfelicidaddinwoodie
1
BUS 326 Consumer Behavior
Team Project Guideline
Team Project due Tuesday, April 25th by 11:59 PM via Blackboard
Overview and Objectives
The objective of this project is to deepen your understanding of the course materials by applying the
consumer behavior concepts discussed in class. One of the specific goals in understanding consumer behavior
is to design highly effective influence tactics that will connect with your audience and persuade them to buy
your product. The purpose of the group project is to give you some insight into why some marketing tactics
work with respect to the consumer as well as why others do not.
Organization and Administration
Each team should consist of 3-5 students. Teams will be assigned by the instructor in the beginning of the
semester. Although not required, it may be most productive to select a team "manager" responsible for
coordinating all team activities. In addition, each team member should be assigned specific duties; ideally those
best suited to her/his experience and interests. Like team projects that you will someday encounter in the
workplace, the project for this class involves a process that must be managed in order to ensure a successful
outcome.
Project Description
Your group will need to identify a consumer influence tactic to evaluate. First you select a specific company and
its product and then you will evaluate whether the tactic will be effective or ineffective in influencing consumer
behavior. Your group will do a 20 minute presentation and will hand in two PowerPoint decks, one with full
description of your project (PPT documentation) and the other one for your class presentation. This tactic could
be a specific advertisement (e.g., Dorito’s Superbowl 2011 commercial), point-of-purchase communication, sales
promotion device (e.g., Great Clips $5.99 haircut coupon), sales presentation, etc. So, if your group decides to
focus on advertising, you will begin by reviewing a number of print, radio, and/or television ads. Out of this set,
a specific ad will be selected that the group feels is either effective or ineffective. You will need to turn in the
actual tactic that you have selected (e.g., the print ad itself, a recording of a radio ad, a recording of television
commercial.) Do not choose a tactic that you have already used (or are currently using) in another class unless
you receive permission from me.
Once this influence tactic has been selected, you will need to use the concepts discussed in class to identify
reasons why the ad will be effective or not. As a starting point, your group should discuss in general terms
why this might be the case. Then, get more precise in your analysis. Go back through your class notes and
the text to identify relevant concepts and theories that can be used to analyze why the tactic will be
successful or not.
By following team project outline, your team is to conduct market research on a compa ...
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G324 interim summary of student’s feedback comments 2016
1. G324 Interim Summary of
Student’s Feedback
Comments
In addition to your personal feedback and as
well as those examples contained online,
use the following slides to identify how you
can improve upon your performance
2. G324 Interim Feedback
• Film Poster- The above would have benefitted from the candidate providing a in-
depth summary of how the gathered feedback has/will impact specific production
plans.
• Additional marks can be achieved if you chose to compare your posters thus far, to
similar film posters. For example, in terms of use of imagery, page design and layout,
wording and institutional informational, how successful do you believe your
poster to be in comparison to similar posters marketing the release of a
new film?
• Additional marks can be achieved should you chose to evaluate each poster and
discuss reasons for your changes. Key focus should be paid to changes made to
appeal and attract audiences as well as keep to the conventions of film poster
marketing.
• Additional marks can be achieved should you choose to clearly specify how the
outcomes of analyses, impacted your planning decision making process.
3. G324 Interim Feedback
• Additional marks rewarded should you choose to discuss with real conviction, specific
outcome of your research and how they impacted specific planning decisions.
• Additional marks are available should you choose to provide clear evidence of having
planned elements such as costume, location, scripting, storyboarding, film scheduling and
actors prior to construction.
• Additional marks are available if you choose to be more precise in terms of the outcomes
of your audience feedback and actual planning decisions. For example what actual
plans did you make to appeal to maximize your chances of making the
content /style of your film interesting and good enough quality movie to attract
older age groups?
• Additional marks are available if you choose to be more precise in terms of the outcomes
of your audience feedback and actual planning decisions. For example what actual plans
did you make to appeal to maximize your chances of making the content /style of your film
interesting and good enough quality movie to attract older age groups?
4. G324 Interim Feedback
• All drafts of your poster during the production process should be placed on the
construction blog. Additional marks are also available should you choose to carry out good
textual analyses of at least 3 film posters, preferably film poster promoting short films.
• Additional marks rewarded should you choose to discuss with real conviction what impact
the outcomes of your preliminary task had on your group's actual plans.
• Marks will be awarded on the basis of providing detailed feedback on what you have learnt
and how you plan to use feedback gathered.
• To summaries what do you now understand as to how music videos are produced to
attract, appeal and maintain the interest of the target audiences.
• To summaries what you now understand as to how music videos are produced to attract,
appeal and maintain the interest of the target audiences.
• Additional marks rewarded should you choose to discuss with real conviction and
examples, of how your findings had a direct impact on the planning of your media
productions.
5. G324 Interim Summary of Student’s Feedback Comments
• All drafts of your poster during the production process should be placed on the
construction blog. Additional marks are also available should you choose to carry out
good textual analyses of at least 3 film posters, preferably film poster promoting short
films.
• Additional marks rewarded should you choose to discuss with real conviction what
impact the outcomes of your preliminary task had on your group's actual plans.
• Marks will be awarded on the basis of providing detailed feedback on what you have
learnt and how you plan to use feedback gathered.
• Further marks available should you choose to upload any evidence of sketching
of ideas and textual analyses of comparable media products prior to your own
construction.
6. G324 Interim Feedback
• Further marks available should you choose to upload any evidence of sketching of ideas
and textual analyses of comparable media products prior to your own construction.
Additional marks are available should you choose to provide evidence of having
researched and understood why merchandising can be one of the most
important things you can invest in as an artist.
http://www.simplemusiccontracts.com/the-importance-of-band-merchandising
http://www.artistshousemusic.org/videos/how+tour+merchandise+sales+work
• Further marks are available should you choose to provide evidence of having
researched and understood why the use of social media such as twitter and
Facebook etc., is important to the marketing of artist and the promotion of
newly released music videos.
• More marks available should you choose to provide evidence of having performed
textual analyses of similar products prior to construction. Given that you were not
responsible for taking a lead on its construction a short video report on what you found to be
key conventions would be suffice. Only remember to make clear references to real
media examples.
7. G324 Interim Feedback
• Additional marks will be rewarded should you choose to evaluate perceived successes
and limitations in line with real media products.
• To what extent does your breakdown of production responsibilities, resemble what you
might expect in the real media world? Also how does your distribution of tasks, help
increase productivity and quality of outcomes.
• More marks are available should you choose to evaluate the success of your draft video.
Any evaluation should make direct references to key moments taken from similar media
products.
• Any images placed on planning page without prior evidence of sketching, will be
taken as evidence as a lack of planning