1. AO2 AO3 AO4
Analyse and respond to media Demonstrate research, planning and presentation skills Construct and evaluate
texts/topics using media key your own products
concepts and appropriate using creative and
terminology technical skills
LEVEL Assignment 1 Assignment 2 Assignment 1 Assignment 2 Assignment 3 Assignment 3
9 -10 marks 17 – 20 marks 5 marks 9 – 10 marks 13 – 15 marks 25 – 30 marks
You can produce You can produce You demonstrate You research and plan You research and plan You can construct your product(s)
convincing and effective convincing and effective independent and effective independently and independently and using production skills
analyses of media texts analyses of media texts. evidence of research and effectively. You effectively. You appropriately and effectively. You
and explanation of your Media terminology is used planning. You demonstrate demonstrate flair and demonstrate flair and can handle technology
6 (A – A*)
pre-production work. extensively and effectively. flair and creativity through creativity through your creativity through your confidently, including ICT, and
Media terminology is The nature and impact of your pre-production work pre-production work which pre-production work which use the techniques and
used extensively and media representation is which is convincing and is convincing and engaged is convincing and engaged conventions of the chosen
effectively. The explored convincingly. engaged and uses and uses appropriate and uses appropriate medium and genre creatively.
consumption of texts by There is a convincing and appropriate forms and forms and conventions. forms and conventions. You evaluate your products
particular audiences is clear understanding and conventions. You draw on The two planned pieces You draw on relevant making logical and critical
discussed in detail. appreciation of institutional relevant products, concepts clearly complement each products, concepts and connections between the
Your responses are aspects of media and contexts. Material is other. Material is contexts Material is experience of carrying out the
convincing and well production. presented skilfully. There is presented skilfully. presented skilfully. There production and the key concepts.
structured with precise Your responses, including a clear understanding of is a clear understanding of Evaluation responses are
and accurate use of explanation are how audiences are identified how audiences are communicated using accurate
language and convincing and well and how production is identified and how spelling, punctuation and
arguments clearly structured with precise tailored to audience needs production is tailored to grammar.
supported by evidence. and accurate use of and expectations. audience needs and
language and arguments expectations.
clearly supported by
evidence.
7 – 8 marks 13 – 16 marks 4 marks 7 – 8 marks 10 – 12 marks 19 – 24 marks
You can produce good You can produce good You demonstrate evidence You research and plan You research and plan You can construct your product(s)
quality analyses of quality analyses of media of successful research and successfully. There is successfully. There is using production skills clearly and
media texts and texts. You can use planning. There is evidence evidence of imagination in evidence of imagination in appropriately. You can handle
explanation of your pre- technical terminology with of imagination in the pre- the pre-production work the pre-production work technology competently,
5 (C – B)
production work. You confidence. You show a production work which is which is clearly fit for which is clearly fit for including ICT, and use the
can use technical sound understanding of clearly fit for purpose and purpose and uses many purpose and uses many techniques and conventions of
terminology with issues of media uses many appropriate appropriate forms and appropriate forms and the chosen medium and genre
confidence. A sound representation and forms and conventions. conventions. The two conventions.. Material is effectively. You evaluate your
understanding is shown institutional aspects of Material is presented planned pieces presented effectively. products successfully, making
of the role of audiences media production. effectively. Audiences are complement each other. Audiences are identified, connections between the
in the consumption of Responses, including identified, their needs are Material is presented their needs are taken in experience of carrying out the
media texts. Responses explanation are clear and taken in consideration and effectively. consideration and production and the key concepts.
are clear and well- well-organised with awareness is demonstrated awareness is Evaluation responses are
organised with generally generally accurate use of of how this has shaped the demonstrated of how this communicated using mainly
accurate use of language and evidence ideas has shaped the ideas accurate spelling, punctuation
language and evidence used to support points and grammar.
used to support points

2. 5 – 6marks 9 – 12 marks 3 marks 5 – 6 marks 7 – 9 marks 13 – 18 marks
You can produce a You can produce a solid You demonstrate evidence You have researched and You have researched and You can construct your product(s)
solid analysis of at least analysis of at least one of appropriate research and planned your pre- planned your pre- using appropriate production
one media text and media text and planning. Ideas are suitable production work production work skills. You can utilise technology,
4 (D – E)
explanation of your pre- explanation of your pre- and mostly employ appropriately. Ideas are appropriately. Ideas are including ICT, and use
production work and are production work and are appropriate forms and suitable and mostly use suitable and mostly use appropriate techniques and
able to use appropriate able to use appropriate conventions. Material is well appropriate forms and appropriate forms and conventions of the chosen
technical terminology. technical terminology. The presented. You are able to conventions. There is a conventions. Material is medium and genre effectively.
The role of audience in role of audience in the identify and target recognisable relationship well presented. You are When evaluating your products
the production and production and audiences, and indicate how between the two planned able to identify and target you are able to discuss how some
consumption of media consumption of media this has informed your plans pieces. Material is well audiences, and indicate of key concepts have informed
texts is identified. texts is identified. and ideas presented. how this has informed your production. Evaluation
Responses are well Responses are well your plans and ideas. responses are communicated
organised with organised with reasonably using some accurate spelling,
reasonably accurate accurate use of language punctuation and grammar.
use of language and and arguments are usually
arguments are usually supported by evidence.
supported by evidence.
3 – 4 marks 5 – 8 marks 2 marks 3 – 4 marks 4 – 6 marks 7 – 12 marks
You show a basic grasp You show a basic grasp of You demonstrate evidence You show evidence of You show evidence of You can construct your product(s)
of textual analysis and textual analysis and use of research and planning. research and planning. research and planning. using some appropriate
3 (G – F)
use technical technical terminology Your ideas show some Your ideas show some Your ideas show some production skills. There is
terminology occasionally. There is understanding and understanding and understanding and evidence of some appropriate
occasionally. There is basic understanding of the involvement with the task involvement with the task involvement with the task techniques, including ICT, and
some understanding of representations offered by and use some appropriate and use some appropriate and use some appropriate use appropriate techniques and
how a media product media texts and a basic forms and conventions. forms and conventions. forms and conventions. conventions of the chosen
appeals to a particular awareness of institutional There is a basic attempt to Two planned pieces have There is a basic attempt to medium and genre. Evaluation
audience. Responses aspects of media present the work in a been offered and a present the work in a may be largely descriptive but
are reasonably well production. Responses straightforward way. Some connection between them straightforward way. some of key concepts have been
organised and points are reasonably well understanding of appealing is evident. There is a Some understanding of addressed. In the evaluation,
are sometimes organised and points are to a potential audience is basic attempt to present appealing to a potential communication, including
supported by evidence. sometimes supported by evident. the work in a audience is evident. spelling, punctuation and
evidence straightforward way. grammar may not be wholly
effective
1 – 2 marks 1 – 4 marks 1 mark 1 -2 marks 1 – 3 marks 1 – 6 marks
You tend to describe You tend to describe You offer minimal evidence You use minimal research You use minimal research You attempt to use practical
media texts to media texts to of research and planning to and planning to inform and planning to inform processes, techniques and
demonstrate limited demonstrate limited inform your pre-production your pre-production work. your pre-production work. technologies, including ICT, to
understanding of forms understanding of forms work. You offer some ideas You have some ideas that You have some ideas that create a recognisable media
and conventions. There and conventions. There that are at least partly are at least partly relevant are at least partly relevant product. You provide a simple
may be some may be limited awareness relevant or appropriate to or appropriate to the task. or appropriate to the task. review of your product. In the
awareness of how a of representations offered the task. Some forms and Some forms and Some forms and evaluation, communication,
2
media product might by media texts or some conventions may be conventions may be conventions may be including spelling, punctuation
appeal to its audience. understanding of employed. Presentation of employed. Where the two employed. Presentation of and grammar may be limited.
An attempt has been institutional aspects of the material is limited. pieces of work have been the material is limited.
made to organise media production. An planned a connection
responses, no use of attempt has been made to between them may be
evidence. organise responses, no evident although this may
use of evidence. be hidden. Presentation of
the material is limited.
0 marks 0 marks 0 marks 0 marks 0 marks 0 marks
1
No work worth the No work worth the award No work worth the award of No work worth the award No work worth the award No work worth the award of a
award of a mark of a mark a mark of a mark of a mark mark