Liar key media concepts intro updated 3
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This document provides an overview of key concepts in media studies, including language, institution, audience, and representation. It explains that media texts use codes and conventions depending on their format. Students learn to analyze these concepts to understand how media targets different audiences and represents real life.
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This document provides an overview of key concepts in media studies, including language, institution, audience, and representation. It explains that media texts follow codes and conventions depending on the platform. For example, magazines have conventions around layout, color, images and text. Television uses codes like camera shots, sound, graphics and genres. The institution produces the media texts, while the audience consumes them. Representation involves how groups are portrayed in media, which can lead to stereotyping.
Four key concepts of media studies
Game shows appeal to wide audiences through their representation of ordinary people competing for prizes in an exciting, tension-filled format led by a host. Major media institutions produce game shows, which often spawn spin-offs across other platforms. Game shows employ a recognizable linguistic style with catchphrases and humor to put contestants at ease while building anticipation for viewers. They consider the demographics of their target audiences as daytime television programming.
Audience
The document discusses the concept of audience in media studies, noting that all media texts are produced with a target audience in mind. It explores how audience research is used to understand who comprises the target audience and their demographics. The document also outlines several theories about how audiences interact with and make sense of media texts, ranging from more passive models to more active models that view audiences as playing a role in interpreting meaning.
Four key concepts
The document discusses four key concepts related to media studies: audience, institution, language, and representation. It examines who the target audience is for a media text, how media institutions influence products, how encoding and decoding of messages works, and how audiences are represented. When applied to game shows, these concepts look at why game shows appeal to different audiences, who produces them and how spin-offs are used, the conventions and language used including hosts and catchphrases, and how contestants from all backgrounds are represented.
Year 9 options evening
This document provides an overview of media studies, outlining what students can learn including researching, deconstructing, analyzing, discussing, planning, creating, and evaluating media texts. It states media studies involves a deeper understanding of how media like films and magazines are made and how they work. The document indicates media studies is a good fit for those with an inquisitive mind who like being critical and creative, and enjoy media like films, TV, and the internet. Some who may not enjoy it are those who find writing or computers hard or think it will be an easy subject. It also outlines the four key concepts used to analyze media texts: language, institution, audience, and representation.
Core concepts of media
This document discusses communication and media literacy. It covers 5 core concepts: (1) media messages are constructed, (2) media have unique creative languages and codes, (3) people experience media differently based on individual factors, (4) media have embedded values and points of view, and (5) media messages are constructed for profit and power. It provides examples to illustrate these concepts such as how television can influence elections and how most media production is a business aiming to make profits.
Audience theory presentaation
The document discusses several theories related to audience for media texts, including:
- The importance of considering the target audience for a media product's message and commercial success.
- Using demographic research to define and profile the target audience.
- How the filmmaker will use elements like culture, genre, soundtrack, camera shots to appeal to and engage their target psychological thriller audience.
- Uses and gratification theory which examines why audiences seek out certain media and what needs it fulfills, positioning audiences as active rather than passive consumers.
- Hall's encoding/decoding model of how audiences can have preferred, negotiated, or oppositional readings of a media text.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Some key factors in analyzing audience reaction are engagement, expectations, prior knowledge, identification, and placement strategies used to target specific audiences. Different media measure audiences in various ways like ratings for TV and radio or sales and streams for music. Audience reception theories see audiences as active rather than passive, with theories around opinion leaders, uses and gratifications, and encoding/decoding of messages.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
G325 1b audience
The document discusses various audience theories that can be applied to media production coursework, including:
1. Effects models which view audiences as passive receivers of media messages.
2. Reception theory which sees audiences as actively interpreting meanings from media texts in preferred, negotiated, or oppositional ways.
3. Active audience models where audiences make choices in how they consume media to fulfill different uses and gratifications.
It provides examples and explanations of these theories, and suggests considering how they apply to developing an understanding of the audience for one's own media productions.
A2 media q3 audience feedback
This document discusses the importance of audience research for media producers. It notes that producers want to ensure there is a guaranteed audience for their work. The first thing to consider when planning a media text is whether it has an audience. The document then lists different aspects of audience research producers may want to learn about, including engagement, expectations, foreknowledge, identification, and placement. It recommends conducting a focus group with the target audience by having them experience the media text and asking prepared questions to analyze what was learned.
Introduction to media gcse
This document provides an overview of media studies as an academic subject and career path. It discusses the key skills learned in media studies, such as research, analysis, discussion and content creation. It also outlines some common career paths for media studies graduates, including film production, graphic design, journalism, advertising and more. The document gives examples of course units focused on portfolio creation, textual analysis, and industry topics like institutions and audiences. Overall, the summary introduces media studies as a multi-faceted subject that teaches vital skills for understanding and creating various media content.
Audience Research And Target Audiences
The document discusses audience research and targeting audiences for media texts. It describes how producers consider the intended audience when planning a text and conduct research like questionnaires and focus groups to understand consumption habits. They then aim to target a specific demographic by shaping the text to appeal to the habits and characteristics of that group, such as age, gender, income level. The document also discusses models for how audiences engage with and are influenced by media texts.
Audience
Who watches this crap, anyway?
This document discusses the importance of understanding audiences and how media producers construct audiences. It defines what an audience is, explores how audiences are categorized and classified, and examines different theories for how audiences receive and make sense of media texts, such as the hypodermic needle model, two-step flow theory, uses and gratifications theory, and reception theory.
Introduction to GCSE Media (Year 10)
This document provides an overview of a 2-year media studies course. In the first year, students will analyze print advertisements and design their own ad. They will then compare film promotion methods across media platforms. The second year focuses on creating a 3-minute music video, research folder, and exam. Key concepts covered are media language, institution, audience, and representation. These concepts are applied to analyze and create advertisements. Students participate in an activity called "The Ad Game" that has them design an advert based on assigned people, products, and media outlets.
films and audiences
Producers target audiences to maximize profits from media texts. As technology fragments audiences across multiple platforms, measuring audience sizes and profiling their demographics and psychographics becomes increasingly important. Producers categorize audiences into mass or niche groups and research audience demographics like age, income, and lifestyles to tailor content and place targeted advertisements that appeal to specific audience types. Understanding audience profiles allows producers to effectively engage their target viewers.
Audience theory presentaation copy
This document discusses several theories related to audience and media, including:
- The importance of understanding the target audience for media to be successful. Producers use research to appeal to their audience.
- Demographic profiles help producers direct their products to specific target groups based on factors like age, gender, education.
- Reception theory explores how audiences actively interpret and respond to media in different ways, either accepting or challenging the message.
- Uses and gratification theory looks at why people seek out certain media and what needs it fulfills for them, positioning audiences as active rather than passive consumers.
- Understanding audience theory is important for effectively addressing the audience through elements of a text like shots, visuals,
lesson 3-MIL.pptx
Media and information literacy lesson 3 responsible use media and information for grade 12 students.. the learning objectives are to learn your responsibility as a media and information consumer and producer
Audience 2013
The document discusses audiences for media products. It explains that media institutions categorize audiences based on demographics like age, gender, socioeconomic status to target specific groups. Producers develop a profile of their intended target audience, whether it be teenagers, families, etc. The document also discusses how audiences can interpret media texts in different ways depending on their own perspectives and backgrounds. Media producers are aware that the same content can have polysemic meanings for different audience groups. Overall, the document outlines how media institutions analyze audiences and aim their products at specific target demographics.
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The document discusses how media has become more democratic now than in the past. It provides two case studies as evidence: Burma VJ, which showed how citizen video journalism helped bring democracy to Burma by exposing government issues; and Wikileaks, which provided secret information and whistleblowing opportunities that increased transparency. While media technologies now allow more individual participation and sharing of information, the document notes it is still a developing topic and democracy remains difficult to fully achieve when accounting for all voices.
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The candidate provides evidence of audience research and planning for a music video production. Comparable media products were analyzed and generic conventions considered to help inform production choices. Feedback was gathered from audiences and used to refine elements of the three related products created - the music video, website, and digipak. The candidate demonstrates knowledge of production technologies and digital skills. Overall planning and use of audience input was thorough, though could have been more detailed in discussing the combined finished products and audience reception.
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Liar key media concepts intro updated 3
- 2. Media Studies=Learning about the media
- 3. Media Studies Media Studies students can: Research Deconstruct Analyse Discuss Plan Create and Produce Evaluate
- 4. Tools to analyse Media texts = The Four Key Concepts Language Institution Audience Representation MEMORY JOG – people say the media is full of lies and its true there are many tricks to get the audience’s attention. LIAR This should help you.
- 5. Language What type of media is this? How do you know?
- 6. Language What kind of media is this? How do you know? What can one expect from the media it is referring to?
- 7. Language = Codes and Conventions Media texts follow the same rules depending on what kind of media platform they use. Magazines follow the rules of Print. Layout Colour Image Text These rules are called the codes and conventions. They make it easy to understand what kind of media text you are looking at.
- 8. Code and Conventions Each media text uses different codes and conventions which the audience learn to recognise and understand. Media students know what those codes and conventions are. Media students are able to talk about Language (codes and conventions) to help them analyse any media text.
- 9. 1. How do you know that you have just watched TV News 2. How do you know that you’ve just watched a News programme aimed at attracting and keeping the interest of two different targeted audience? 3. How do you know that you have just watched the beginning of a News programme? Extension Question 1. How do you know you’ve just watched a programme that aims to give the impression (representation), of being factual, trustworthy and keen to keep audiences informed (updated) of important issues/events? In YouTube type - BBC Newsround /// 06/04/2015 In Youtube type - New Look Channel 4 News 2011 - Opening titles
- 10. TV Codes and Conventions Television uses these codes and conventions. Moving Image – camera shots, camera movements Sound – music and dialogue Graphics – station logo, title graphics, credits Genre – what type of TV programme is it (film, drama, news programme) Narrative – what happens in the programme
- 11. Create a 1-2 Minute TV News Bulletin In a group of no larger than 4 – produce a 1-2minute TV News Bulletin using common codes and conventions of TV News. Planning Before filming your group must script and storyboard your ideas For inspiration – visit YouTube and type in BBC THREE, 60 SECONDS - NEWS UPDATE
- 12. Institution This is who makes the Media texts. The institution can be a large company like Warner Bros. Pictures or a small company like Working Title. Task: Name one newspaper institution
- 13. Audience People who listen, watch, read or use media texts are called the audience. Audiences are grouped together by gender, age, how much money they earn and what they like. Institutions work hard to make their media texts appeal to the right audience.
- 14. Representation The way real life is presented on television, on the radio, in newspapers and magazines is known as Representation. Groups of people are represented in a certain light so that people begin to believe all people in that group are like that. This is called stereotyping. Places, gender, social class can also be represented.
- 15. Task In pairs, look at the media text and talk about Language and Audience. 1. What type of media is it? 2. What kind of media language does it use? 3. Who is the audience and how do you know it would appeal to that group of people?
- 16. In pairs, look at the media text and talk about Language and Audience. 1. What type of media is it? 2. What kind of media language does it use? 3. Who is the audience and how do you know it would appeal to that group of people?