The student was assigned to create a new product for a class evaluation. They formed a group with Josh to create a new brand of water called "Mist" under the company name "SJ&CO". Key aspects of their project included choosing the name "Mist" for the water, developing the slogan "What if you missed a chance to hydrate?", designing a logo using various colors blended together, and creating advertisements for their product to appear in magazines, on buses and trains. Overall they worked well together but one member's absence caused some weaknesses in completing all aspects to the best standard. The student received a merit for their individual pitch of the project.

1. Unit 18: Evaluation
For this unit we had to make a product out of three choices which were either a new
brand of gum, water or a cereal bar. First we had to get into groups and I was in a
group of 2 with me and Josh. We decided to do a new brand of water called Mist by
our company called SJ&CO. The reason why we chose to do a water product was
because everyone else seemed to choose gum, and this gave us a chance to show
our unique and individual ideas. Once we knew what we were doing, we then sat
down to talk about the main aspects of our company.
Company name: The reason why we chose SJ&CO for our
company name is because S is the first letter and J is the
first letter of josh’s name so we thought it fitted and looked
nice. SJ&CO is a quick and simple company name and
people will be able to recognize it and associate it with our
product.
Product: The name we chose for our product was “Mist”. Before we settled for Mist
we looked at others names such as, Hydrate, Quench and Fresh, however we felt
that these names were a bit generic
and didn’t really portray our company
very well. Another reason why we
chose water because everyone buys
water in their day to day life so if we
bring out a new brand of water
hopefully we could have a wide range
of people buying our product.

2. Slogan: For our slogan we came up with
“What if you missed a chance to hydrate?”
This is a play on words with our products
name Mist and the word missed. It will make
the person feel like that if they don’t buy our
product, they will be missing out and won’t look cool to their friends and to other
people. The font we used was simple so it didn’t distract people from the actual
product itself.
Logo: For our logo we wanted to use our idea of bright and
bold colours that stand out to keep some of our indivuality for
our product. We used the colours that represent the flavours
of our drink and we blended them into one to make it look
smoother and better. The use of colours also makes it stand
out in comparison to the white background of the bottle and looks presentable
To make these logos we had to use Photoshop which meant using a lot of
different tools. To get the Mist logo on its own we had to use the Magic Wand
tool which enabled us to select the word miss and remove it from the
background that it was on so we could put it on the chosen background.
To get the mist logo all different colours we had to use the Paint Bucket tool to fill the
words in with the colours we wanted and the then used the Blur tool to
smudge the colours together to give them a “misty”

3. affect.
There was no specific target audience
for our product as we felt a water
product is universal and can appeal to
all ages and genders so therefore we
can bring in more profit and get better
publicity from it.
Adverts for our product
Train
Advert

4. This is our train advert that would be displayed above peoples head on the train and
on the back wall of the platform. We went with a simple back ground because then it
doesn’t distract the consumer from our product. We also put all of our bottles on
there so people know what offer and what they can get. In the bottom we have our
logo so people can associate our product with us whenever they see our logo
Bus Advert
Across all of our adverts we went for the same white background and colour scheme
because then people can instantly recognise that its our product and know what it is.
We chose to display our slogan in the middle because its catchy and gets people
thinking and also draws attention to our product.
Magazine Advert
Our magazine advert doesn’t follow the other
design exactly because its not a plain white
background, it has some colour in it but white

5. around the bottles to make them stand out more and it draws the readers eye to it.
To make these adverts we had to use Photoshop again which included the use of
the crop tool and I had to make several layers on the magazine advert to get all the
bottles aligned and behind each other. It was quite difficult to get them all the same
size but in the end I managed to do it. I am pleased with how our adverts turned out
because although they weren’t hard to make, they don’t take the emphasise away
from the products itself and I think that because it is simple bold colours it makes it
look more professional and stand out more.
Overall our team worked well together. However one of our weaknesses was that
one member of our team didn’t come into school for a while so the other member
had to do the majority of it on their own, including the presentation so some things
couldn’t be done to the best standards. Our strengths were that we got on well and
we both brought skills to the table. Josh was very good with the drawing and the
design part of the process and coming up with the label for the bottle and our logo. I
managed to think of the slogan and the print adverts so overall we worked well as a
team. One of our weaknesses was being able to stay motivated to complete all our
work, sometimes we would get distracted and not complete work by the deadline.
One way we could of improved was that we could of concentrated more to complete
things by the deadline and put more effort in.

6. Because I had to do my pitch on my own, I was quite nervous and was quite difficult
to do everything on my own. I didn’t used my script and just said what came to mind
which seemed to be ok because I got a Merit overall. It probably would have been
better if I had used a script because I did miss out some things but the things I did
miss out were on the Prezi which I was displaying during my pitch.