The document describes the development and revisions of three Irn Bru advertisement posters. For each poster, the author provides feedback on what they like about initial drafts, improvements they want to make, changes they make in subsequent drafts based on feedback, and their feelings on the final posters. Some common revisions included changing fonts for readability, improving lighting effects, and incorporating their own custom tin designs. The goal was to create eye-catching, energetic ads that would appeal to target audiences.

1. Advert 1

2. The things I like about my poster include
the general idea of something inhuman
(such as God or Aliens) needing a boost
on occasion. I also like how the tin of Irn
Bru is hovering and also on a slant to
make it look like it is being pulled up in a
more realistic hands free way. Another
thing I like about the light beam and tin is
the fact that I placed the tin’s layer behind
the light’s so that it looks like the tin is
actually inside the beam of light and that’s
what is pulling it up.
The improvements I would make to this
poster include using my own design of the
tin instead of Irn Bru’s. I would also figure
out how to make the light beam more
realistic by using effects such as inner
glow etc. Right now the only effect on it is
an outer glow which adds a bit of realism
to it but it needs to look more realistic. I
may change the font as well to one where
it’s easier to read the ‘f’ and ‘t’ in lift.
Another thing that I may change is the web
address. Mainly the font and size but I will
also take off the http:// as it is not needed.

3. In my second draft of this poster, I have
changed the font of the main piece of
text to Edwardian Script ITC so that it is
easier to tell the difference between
characters. I like the way this looks
however, upon asking my peers, they
said they preferred the other font
(Admiration Pains)so I may have to
consider changing the font again.
Another thing that I have changed is the
effects on the light beam. I have added
an inner glow to make the light look a bit
more 3D. I think I will try and get rid of
the line separating both the inner glow
and outer glow so that it looks more
smooth and flows well.
Also, I changed the size and positioning
of the Irn Bru URL and also deleted the
http://. I prefer it this way as it is more
compact and doesn’t take up much
space.
Something else I like about the poster is
the Irn Bru logo in the bottom right hand
of the poster as it fills some space and
stands out to represent the company.

4. I changed the font back to Admiration
Pains as this is what my target
audience preferred. To over come the
problem of the ‘f’ and ‘t’ being too close
I used a tool on Photoshop to spread
the letters out a bit more.
Another change that I made was the
line separating the inner and outer
glow settings that I used. However,
there is still a distinguishable line from
the edge of the shape. In my next draft
I will try and change this to make it a
softer edge.
In my final copy of this poster I will use
an image of my own tin design so that
the poster is more of my own original
ideas.
The more I look at the light beam, the
more unrealistic it looks. I don’t want
this to happen with my audience since
the advert needs to be really widely
spread so I will have to change this.

5. I have deleted the shape that was the
‘light beam’ and just added a yellow
and black gradient so the light looks
more natural and believable. One thing
that I may tweak about this is the
wideness as I think it needs to be wider
at the bottom than the top.
Another slight adjustment I will try I to
bring the tin’s layer to the front so that
the colour isn’t bleached out. However,
if I do this, I don’t think it will have the
illusion that it’s actually being lifted by
the beam since it’s outside the colour. I
will try lowering the opacity of the tin to
keep this illusion though.
Also, I have changed the colour of the
URL to white to make it fit into the
poster more. Another reason I have
done this is so that it’s easier to read
against the black instead of being a
dark colour.

6. Final draft.
This is the final draft of my poster. It
includes my own design of an Irn Bru
32 tin so that all the ideas on the
poster are my own and everything is
original.
I like how the beam of light is more
natural looking than on the rest of my
drafts. I also like the tagline as it opens
out to everyone as the target audience
claiming that everyone needs an
energy boost at times.
If I were to do this poster again I would
make the beam of light wider at the
bottom and thinner at the top. I would
also play with the text a bit more for
example, make the word ‘lift’ rise up
above the other words to look like it’s
actually being lifted.

7. Advert 2

8. For the first draft, there is not many
improvements I want to make as I want
to keep this poster simple and I feel
like it looks good anyway, there is just
a few tweaks I want to make.
The only real improvements I want to
make would be for the text to make it
look more in motion just like the tin of
Irn Bru. I could achieve this by lining
the two words up differently and then
by making it italic. The main motion
effect will be achieved by the italics
used and this will also make the words
jump off the page more.
I really like the way that the tin looks
like it’s shaking like an alarm clock. I
achieved this by layering 3 tins of Irn
Bru 32, putting one central, one rotated
to the left and finally one rotated to the
right. I then lowered the opacity to
around 60% so it wasn’t a solid shape
and just elements of the background.
Obviously, when it comes to my final
draft I will use my own tin design.

9. The improvements I have made to this poster are
all on the text.
First of all, I have put the lettering in italics as it
makes the text seem more energized. This is
appropriate since it is an advert for an energy drink.
Another thing I did to the text was that I aligned it
differently. I did this to fill more space on the poster
so that there was less white space on the sides.
On the third draft, I have added the Irn Bru name
and logo alongside the newly added URL at the
bottom. This makes the poster look more like an
advert as it says what it is advertising whereas
before it was just a poster.
I think the only thing that needs changing now is
that I need to put a picture of my actual tin design
in and do the same effect as the ones on the
advert. However, I may have to relocate the motion
lines to fit with the tins if they don’t fit into the same
positions as the translucent tins.

10. Final draft
This is the final draft of my second
poster. It includes my own design of
an Irn Bru 32 tin so that all the ideas
on the poster are my own and
everything is original.
This one is simpler by design but was
slightly more complex to make with
changing the opacities and making
sure that all the motion lines looked
good and were placed in the right
position.
I like the effect of the translucent tins
on an angle to make it look like the tin
is shaking. I also like the bold text in
italics as it makes it look more in
motion and interesting.
If I were to do this advert again, the
only thing I would change is the
motion lines. I would do this so that
they fit better with the image and so
that the tin looked more in motion.

11. Advert 3

12. My first draft of this poster came out pretty good, however
there are still improvements to be made. I like this design as it
is in your face with the bold font and colours. This is a good
example of an Irn Bru advert because of the boldness and
confidence radiating from the tone of the advert.
Also, this design is very eye catching with the colours and
brightness of the explosion. Also, the bold text catches the eye
and seems to be jumping off of the page. This is because of
the drop shadow on the words.
To improve the poster, I will add Irn Bru’s URL at the bottom of
the poster. I will also add the social networking icons, to
indicate that you can communicate with the company online.
This is the second draft of my third poster. I have improved it
by adding the Irn Bru website URL and some social
networking icons that indicate how you can communicate with
the company. To make these stand out from the background I
added a drop shadow to boost them off the screen.
Further improvements that I could make include putting my
own design of the tin in to the poster instead of the preexisting tin design.

13. Final draft
The final draft of my poster has no real
improvements. The only difference is
the fact that I have used my own tin
design in it. This makes it so that all
the ideas on the poster are my own
and everything is original.
The main bit of the poster that I like is
how the text and explosion contrast
from each other and just generally
jump out of the screen at the audience
as it gives a very energetic feel. This is
good since it’s advertising an energy
drink.
If I was to go back and redo this
poster, I would probably reposition the
social networking icons to the far right
and put the Irn Bru logo where the
icons were. I would also make the tin a
bit smaller to fit it into the main
explosion cloud.