This project aims to improve dairy productivity in Ethiopia and Tanzania through genetic gains and farmer support services. It will establish performance recording centers to select superior dairy cows and bulls. These will be used in artificial insemination and natural mating programs to demonstrate genetic improvement. The project also aims to provide farmer information and management support services to 59,000 farmers, and potentially one million farmers. It involves partnerships between ILRI, universities, and companies to deliver these services sustainably and scale them up through private sector involvement over time.