The document discusses Google's mission to organize the world's information and make it universally accessible. It then summarizes Google+'s goals of enabling targeted sharing through circles, which represent different publics. The document advocates for designing products with a focus on how features work and how they look. It also stresses the importance of considering developers as people and providing them with a positive experience. Finally, it outlines Google+'s vision of putting people at the center of the web by facilitating social endorsements, sharing across platforms, and establishing people's identities and expertise on the internet.

1. The freedom to be you
1

2. @adewale
www.oshineye.com/+
@ade_oshineye

3. The plug

4. The road ahead
Google
Developer Targeted
Experience Google+ Sharing
Design
Thinking
4

5. Google’s mission
To organize the world’s information and make
it universally accessible and useful.
Online content Offline content
Billions of web pages Billions of items
becoming indexed
5

6. Alerts Blogger Blog Search Book Search Buzz Calendar Checkout Code
Docs & Feedburner Froogle Gmail Google Labs
Directory Earth Finance
Spreadsheets
Google Reader Groups Images Local Maps Maps for Mobile Mobile News
Pack Picasa Scholar Talk Toolbar Translate SketchUp SMS
Specialized Video Web Accelerator Web Search YouTube
Searches
6

7. Targeted sharing:
The many publics
7

8. Google+: project

9. The room
9

10. Circles
http://www.flickr.com/photos/thecaucas/2232897539/in/set-72157603486274453/ 10

11. Targeted sharing
11

12. Targeted sharing
12

13. False dichotomies
13

14. False dichotomies
Public versus Private
Secret versus Transparent
14

15. The public sphere and many publics
http://books.google.com/books?id=myiq2KF4-GsC&lpg=PA84&dq=many%20%22publics%20habermas%22&pg=PA84#v=onepage&q&f=false 15

16. danah boyd
http://www.danah.org/images/danah/iSchool4.jpg 16

17. The public sphere and many publics
“When the United States President
addresses “the public,” he is not talking to
the same collection of people that the
Zimbabwean President is addressing when
he speaks.
Presidents from different countries are
speaking to different constituents and, thus,
assume different collective norms and
values.”
http://www.danah.org/papers/TakenOutOfContext.pdf 17

18. The public sphere and many publics
“Individuals often engage with and are
members of different publics and they move
between them fluidly. Publics are not always
distinct from one another and there are often
smaller publics inside broader publics.”
http://www.danah.org/papers/TakenOutOfContext.pdf 18

19. Circles are publics
One Public
versus
Many Publics
versus
Many Circles
19

20. Design Thinking:
Design how it works and how it looks
20

21. Design is how it works
http://www.jaygreene.com/book.html 21

22. Steve Jobs
People think it's this veneer − that the
designers are handed this box and told,
'Make it look good!' That's not what we
think design is. It's not just what it looks
like and feels like. Design is how it
works.
http://www.nytimes.com/2003/11/30/magazine/30IPOD.html 22

23. How it looks
http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html 23

24. How it looks
http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html 24

25. Principles
Focus
Elasticity
Effortlessness
25

26. Design + Targeted Sharing
26

27. How it works
27

28. How it works
28

29. Developer Experience:
Developers are people too
29

30. developerexperience.org
30
http://www.flickr.com/photos/adewale_oshineye/4043310805

31. What is Developer Experience?
1 Apply UX techniques to developer-facing products.
2 Focus on the out-of-box experience.
3 Use convention over configuration.
4 Design away common problems. Don’t document workarounds.
31

32. Unified APIs Console
32

33. What if developers are people too?
33

34. Tomorrow:
Google+ puts people at the centre of the web
34

35. 90% 71%
Of consumers Say reviews from
online family members or
trust friends influence
recommendations purchase decisions
Sources: Econsultancy July
2009,
Harris Interactive June 2010

36. Social endorsements

37. Sharing across the web

38. People on in the web

39. Authorship and authority

40. Google+: this is just the beginning

41. Thank You!
Questions?
41