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Kred Events
Kred Events is a social media marketing and influencer identification program that uses real-time leaderboards and analytics to generate awareness, excitement, and participation for events. It tracks influence and outreach on social media before, during, and after events to help event planners identify influencers, see what content and speakers are most popular, and gain feedback and connections between attendees. Case studies show how branded leaderboards at events brought communities together and helped people discover shared interests.
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Kred Events
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- 2. Kred Events A socialmedia marketing and influencer identification program for generating awareness, excitement and participation! Before The Event ! Targeting and Engagement ! During The Event Live leaderboard of social media activity ! ! After The Event Comprehensive post-event reports 2
- 3. We all haveInfluence somewhere Every voice is important. Our main Influencers are everyday people and networks of friends. Events bring together communities formed around interests and affiliations. 3
- 4. What is Kred? Kredis Measurable Influence based on two metrics! Influence! Ability to inspire action: ! Retweets, Replies, New follows.! Outreach! Generosity, rewards actions, interacts with others, spreads content. 44
- 5. Kred Events A realtime influence and outreach leaderboard ! for any real or virtual event Community! Tweet the event hashtag, ! a session name or a speaker to automatically join the event community. ! Connection! Highlight attendees and help them find others with shared interests.
- 6. Kred Events Generate highinvolvement with event content and among attendees Gamification Attendees and event content providers will vie to be Top Influencers and Outreachers. Virality! Universal access assures that people outside the event can follow the action, too. 6
- 7. Before The Event Socialmedia to build marketing and sales Attract the right people by finding key influencers in your target list and uncover new influencers in your email database Review past events to find the best-received sessions and speakers Research and analyze competitive events Spread the word using key influencers in-market or utilize their global reach 7
- 8. During The Event Gamificationand Socialization Showcase key influencers talking about the event in real time Offer prizes and rewards to people at the top of the board Allow other delegates to discover who they know and make new connections at the event Global promotion of the event in social media Capture real-time feedback and spot problems early 8
- 9. After The Event Keyplanning tool for future events Year-over-Year social volume and comparison Highlight the most popular speakers and sessions Look at key themes from the conference Feedback on speakers Event can be replayed to see what was said at any point! 9
- 10. Real-Time Leaderboards Branded withyour logo and color scheme Real time leaderboard lists people using the conference #hashtag on Twitter Optimized display for iPads, monitors & big screens Individual sessions or speakers can have their own leaderboard 10
- 11. Turnkey Solution Utilizes thepower of social media before, during and post-event for real-time feedback We work with event teams to research, deploy and report on each individual event Available for a single event or all events in a region Upsell opportunity for event teams to package with powerful analytics and reporting capabilities 11
- 12. Case Study -Ogilvvy Social@Ogilvy’s Social Media Week Movers & Shakers showed daily rankings in three cities 12
- 13. Case Study -Ogilvy Leaderboards brought the community together “I only knew Gabrielle was at the London event by seeing her name on the leaderboard. I would probably have not known she was there and missed out on an opportunity had I not see her name up on the screen.” 13
- 14. Testimonial “We have builtand used influence models over the past seven years. The new Kred Events platform provides an interesting and novel way to track event-related influence. It’s both real-time and topic focused. ! “We love working with innovative technologies like Kred. They help us not just understand but communicate how influence really works and how we can apply it to social business.” John Bell, Global Managing Director of Social@Ogilvy 14
- 15. Case Study –The Grammys We provide post-show social media metrics, including: Social Mentions Before & After Year over Year Competitive Analysis (Oscars) Specific Keywords, #hashtags, and how users identified themselves by location, community. Individual Speakers / events to overall volume by percentage Follower and Aggregate Social Growth Sample Tweets from audience members / those watching Examples of speakers / celebrities getting involved 15
- 16. Kred Events InAction See live examples at! olympics.kred.com or xbox.kred.com 16
- 17. For More Information Web PeopleBrowsr.com Twitter @Kred Facebook facebook.com/Kred.PB Email contact@peoplebrowsr.com Phone (877) 856 - 2935
Editor's Notes
- #3 Event producers are constantly looking for that next “hook” to drive delegates to a conference, while also keeping them engaged and entertained during the event. Kred events marries social media with traditional events to deliver an exciting and interesting way to analyse delegates before, during and after events.
- #8 Before the event: use the power of social media and Kred’s 1,000 day datamine to see what worked at the last event – who were the best speakers and sessions. Also see what competitors are doing – which events are being spoken about and why? Kred can also be used to find those people via social media that could benefit from attendance at the conference
- #9 Kred provides a unique and engaging way via the power of social media to show who is influential at an event, and also provides a reason for delegates to promote the event to a wider audience. By giving them a competitive activity (tweeting about the event to rise up the leaderboard), they have an incentive to talk about the event more. This means those not at the event hear about it via those at the event. Real-time speaker and session feedback can be captured via social media and fed to speakers and conference organisers in real time.
- #10 Post conference metrics – comprehensive view of what worked we and what the key themes were – perfect for the event report for the client
- #11 Leaderboard is entirely self contained – all that is needed is a screen and an internet connection – it refreshes automatically. Delegates can also view from their tablets or laptops at the event
- #12 Kred support the whole event package from design, development, delivery and final repporting.
- #14 The side effects of the love leaderboard was that delegates could discover each other and see who else was at the event and arrange to meet up. This brings a new level of involvement to the event organisers and participants
- #15 John Bell from Ogilvy was extremely impressed with what we were able to pull together in just a few days.
- #16 Kred and PeopleBrowsr have been monitoring and reporting on events and campaigns since 2007 and are able to bring this expertise to GPJ post event reports for clients with a social media angle