Luke Gaydon, Brightcove 'Fragmentation & the State of Online Video'

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Luke Gaydon, VP Operations EMEA, Brightcove We begin our Connected Content journey by looking at the evolution of online video and the recent trends in distribution and consumption. Exploring our way through the device/platform landscape, what does a multi-platform strategy look like? Luke will share his thoughts, discuss the opportunities and challenges that lie ahead and provide an insight into which devices/platforms to target and the future of video distribution.

Technology Business

Fragmentation: The State of Online Video in 2012
Luke Gaydon - Vice President Operations, Brightcove EMEA

Evolution of online video

Flash crowd
DoS of online
fashion show

<1 Gbps

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Evolution of online video

Webcast equals
cable-size audience

<1 Gbps 15.9 Gbps

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Evolution of online video

Record traffic
on Election Day

21.0 Gbps
<1 Gbps 15.9 Gbps

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Evolution of online video

Netflix
Official launch of BBC
launches
iPlayer,on-demand
streaming
“catch-up” service
service

21.0 Gbps
<1 Gbps 15.9 Gbps

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Evolution of online video

Hulu launches,
TV transfers
users watch
audience to Internet
TV-quality shows
legally for free

444 Gbps

21.0 Gbps
<1 Gbps 15.9 Gbps

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Evolution of online video

Comcast, Time Warner 1.084 Live webcast
Tbps
launch TV Everywhere steals broadcast share

444 Gbps

21.0 Gbps
<1 Gbps 15.9 Gbps

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Evolution of online video

Launch of “revamped”
1.084
Tbps AppleTV, 99¢ TV rentals
& streaming movies

444 Gbps

21.0 Gbps
<1 Gbps 15.9 Gbps

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Evolution of online video
1.3 Tbps

Record: 2.9 million
1.084
Tbps concurrent streams
(live & on-demand)

444 Gbps

21.0 Gbps
<1 Gbps 15.9 Gbps

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Evolution of online video 1.4 Tbps

Average user
Americans will watch more 1.084
streaming movies in 2012 than Tbps engagement
DVD & Blu-Ray combined of 39 minutes

444 Gbps

21.0 Gbps
<1 Gbps 15.9 Gbps

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Revolution of next-gen TV

100X Growth

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

MEDIA INDUSTRY CHALLENGES

Device Explosion

Platform Fragmentation

New Customer Engagement Models

Content Protection

Monetization

Measurement and Insight

The iPhone and iPad have set a new bar
for digital consumer experiences

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Luke Gaydon, Brightcove 'Fragmentation & the State of Online Video'

1. Fragmentation: The State of Online Video in 2012 Luke Gaydon - Vice President Operations, Brightcove EMEA

7. SOME KEY MOMENTS IN ONLINE VIDEO

8. Evolution of online video Flash crowd DoS of online fashion show <1 Gbps 1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

9. Evolution of online video Webcast equals cable-size audience <1 Gbps 15.9 Gbps 1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

10. Evolution of online video Record traffic on Election Day 21.0 Gbps <1 Gbps 15.9 Gbps 1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

11. Evolution of online video Netflix Official launch of BBC launches iPlayer,on-demand streaming “catch-up” service service 21.0 Gbps <1 Gbps 15.9 Gbps 1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

12. Evolution of online video Hulu launches, TV transfers users watch audience to Internet TV-quality shows legally for free 444 Gbps 21.0 Gbps <1 Gbps 15.9 Gbps 1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

13. Evolution of online video Comcast, Time Warner 1.084 Live webcast Tbps launch TV Everywhere steals broadcast share 444 Gbps 21.0 Gbps <1 Gbps 15.9 Gbps 1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

14. Evolution of online video Launch of “revamped” 1.084 Tbps AppleTV, 99¢ TV rentals & streaming movies 444 Gbps 21.0 Gbps <1 Gbps 15.9 Gbps 1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

15. Evolution of online video 1.3 Tbps Record: 2.9 million 1.084 Tbps concurrent streams (live & on-demand) 444 Gbps 21.0 Gbps <1 Gbps 15.9 Gbps 1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

16. Evolution of online video 1.4 Tbps Average user Americans will watch more 1.084 streaming movies in 2012 than Tbps engagement DVD & Blu-Ray combined of 39 minutes 444 Gbps 21.0 Gbps <1 Gbps 15.9 Gbps 1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

17. Revolution of next-gen TV 100X Growth 1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

18. EVOLUTION OF ONLINE VIDEO

19. VIDEO IS INCREASINGLY COMPLEX

20. TO PUT THAT INTO CONTEXT…

21.

22.

23.

24.

25.

26.

27. MEDIA INDUSTRY CHALLENGES Device Explosion Platform Fragmentation New Customer Engagement Models Content Protection Monetization Measurement and Insight

28. FURTHER THOUGHTS

29.

30.

31.

32.

33. Software for TV’s 

34. XBOX as Entertainment Platform

35. The iPhone and iPad have set a new bar for digital consumer experiences

36. The Future of TV Experiences

37. Dual Screen TV Apps

38.

39. THANK YOU

Editor's Notes

Our mission is to publish and distribute the world’s professional digital media. This has been our mission for many years. And though we have made a lot of progress, in many ways it feels like we are just getting started. Many of you know us for our work around video. But our mission is bigger than video. Video is how we got started, and we have a lot more to do in video, but we have a bigger vision. Our mission is informed by our beliefs.
+4,000 Customers 60 Countries 700 million video streams per month 11 hours of content uploaded every minute
Big Brother example
What is a media company
Attempts to date have failed Don’t you love it when… Remotes are arhaic It all sucks Attempts to solve have been narrowly focused on video and broadcast television
Two platforms I want to talk about First, Xbox as an enterainment platform Big push, partnerships, focused on video-centric apps In XBOX live We are involved in this and getting ready Let’s look at real world example – Video Cloud powered XBOX app for Manga Entertainment
But something bigger has been going on Revolution in consumer computing Touch based experiences Raised the bar New game
Question: how does apple take this platform and bring it to the TV A vision of television apps that combine control and ease of use of touch with the TV as a second screen
What are we talking about here? What are they? Dual Screen TV Apps Touch devices used for… TV is the second screen to display information and content Let’s take a look at a demonstration of a dual screen app
Implicit in our mission is our belief about content. Put simply, we believe that content is king. Quality content has power of it’s own. But to achieve impact with content, you have to create a great experience around the content.

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