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Social Networking
The document discusses social networking and media strategies for small businesses, emphasizing the importance of personal branding and various social media platforms such as Twitter, Facebook, and LinkedIn. It highlights the critical role of interaction, content sharing, and the use of podcasts and blogs to engage with customers effectively. Additionally, it addresses future trends in social media, including augmented reality and location-based services, which can enhance business marketing efforts.
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Social Networking
- 1. Social Networking/ Media for small businesses Chris Rauchle @ The Boardroom Thursday, 17 December 2009
- 2. Social Networking • Personal use - connecting one to one • Personal brand - name of business also a person • Broadcast to a group of interested parties • Able to do direct metrics on conversions • People trust associates more than strangers • Halo effect but also guilt by association 2
- 3. Social Media • Podcasts - a news feed that links to audio • Vodcasts - same but for video • Blogs - Web log • Microblogging features very short posts and is now most popular as Twitter • Emailed newsletters • All linked through social networking to your community of interest or practice 3
- 4. Lots of peopletweet/blog/ vlog/facebook their brand 4
- 5. Amazing variety Far too many options- need to simplify/ choose 5
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- 7. Podcasts • Upload for free to iTunes for free download • Make the item available on your website as a feed that iTunes users subscribe to • Just put up a compatible file (mp3) and they can download and import it to their device • Vodcasts are the same, just with quicktime movies • Most website hosting provides tools to manage Vodcasts and Podcasts 7
- 8. Blogs • Blogger, Typepad and Wordpress all host blogs on their sites for you • Most web hosting will host and provide tools for your blogs • You can blog on the run from your phone or send an email to your blog that will automatically be published • On the Mac, iWeb is free and you can upload iWebs to your Bigpond/Webcentral/MobileMe 8
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- 10. Twitter • SMS for the web, • Nothing new - 140characters limit, direct messages or broadcast to Buchannan and ‘followers’ or available to Victoria tweeted in anyone searching the 1858 ‘twitterverse’ • Follow or be followed • Special Characters: @ # #ln = linkedin #fb=facebook Nothing new - Buchannan and Victoria tweeted in 1858 10
- 11. Ashton Kutcher andEllen? 11
- 12. Facebook 12
- 13. Why do it • Authority comes from being referred to (this is how Google assesses relevance) • Limited customer time means more interactions facilitated by IT so social interactions will be the same • Devoting our limited time to social media magnifies our influence but preserves customer care 13
- 14. What’s the takeaway? • Sites with low utility will have low use like a poorly designed shop (Nokia example) • Free sample: recipe, stationary, cartoon, image that prompts recall and volunteering of your details to others • Is a little slice of ‘the truth’ about you - helps you remain top of mind with customers and potential customers and is more credible and immediate than a blog or newsletter 14
- 15. Uncomfortable with trivia? • Facebook used to be a ‘work’ site and was distinguished from myspace.com which was primarily for high school children - it now has more than 200M members • Twitter has more than 12M users • Linkedin has been around for over 8 years and has over 50M members 15
- 16. Linkedin 16
- 17. Yammer • A sort of business facebook/twitter • Shows org charts and internal connections • For sharing info ideas and thoughts within an organisation 17
- 18. iPhone Apps • All these are available to use on the go 18
- 19. Social Media • Public brands for small and large business people: • marthastewart, timferris, davidpogue, oprah • A lot of work: Our Marketing Plan • Lots of distraction from looking for work and building your business...try to segment your time on these services to prevent calling interesting and unimportant tasks ‘work’ 19
- 20. What’ll you do/notdo Small businesses have to do at least some of these activities to grow. This is the essence of social network/ media marketing 20
- 21. Google Favourite Places • State of the art in Japan ten years ago • Telstra tried and failed to implement working model • QR (Quick Response) codes require a camera phone and links to rich content...in this case Google is using its Favourite Places and has paid reviewers for the obvious links but you can add your own 21
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- 23. Google Latitude • Where are my friends? • How do I navigate to them? • Is there a coffee shop nearby where we can meet? 23
- 24. or a localbusiness you have an affinity with 24
- 25. Location Based -Google Goggles 25
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- 27. Even find newfriends Grindr is an iphone app that shows other users around you based on proximity - the really scary thing is when you find someone who is 0 miles away (ie they were standing where you were standing or are on the floor above/below you 27
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- 29. Augmented reality -Avatars • Useful for low bandwidth, time delayed or location challenged conferences • Live online gaming, second life (Telstra, ACPA) • Business cards that animate on a webcam 29
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- 31. Augmented reality social media 31
- 32. Realtime translation • Realtime simultaneous translation gives access to speakers in other markets and extends social media outside your own language population • Translation software can work on media captions and caption foreign speakers in over 50 languages for YouTube clips • Expect to have interactive email and chat clients where participants use different languages (demoed with Google Wave) 32
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- 34. Slideshare • Upload your presentations and documents to get noticed • Link to your linkedin/other networks • Present once use many times 34
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- 36. References • James Alliban, Augmented reality business cards: http://www.youtube.com/watch?v=5qoucBw60jM • Hans Rosling, Twitter excerpt from TED India conference: http://www.ted.com/talks/ hans_rosling_asia_s_rise_how_and_when.html • TAT augmented reality social media: http://www.youtube.com/watch?v=tb0pMeg1UN0 • Google Favourite Places: http://www.youtube.com/watch?v=zuVSpG-ZdkU • Linked in: http://dotsub.com/view/1ac648cb-a41c-4d40-94a0-8ffe7207f9bb 36
Editor's Notes
- #9 Wordpress reformats for iPhone
- #12 nice words but trivial at the time even though they were reported in every newspaper in the commonwealth and the USA. About as significant as daytime television but the start of something big (the actual use of the telegraph was for banks who needed to know stock prices on the same day.
- #17 2 min 30 secs vid
- #24 this is testing the speaker notes
- #25 this is one Adam Bold came up with, it allows you to see gay businesses near your location and points to another way classifieds can move to use location based services
- #27 Location of friends, status updates and offers from businesses close to your location or perhaps that you pass by a lot or are heading to...Google say they know where you’ve been, they should be able to predict where you’re going.
- #31 only requires a web cam enabled laptop with some software on your site to display the cartoon. A way of fooling your brain into thinking things are 3D when they’re not
- #32 This video shows Dan changing his Avatar for office presentation from ‘clubbin’ presentation, much as you would change from your casual clothes from the weekend into your work clothes. This app shows the social networks Dan uses out of the office and the work based ones he uses in the office.
- #34 Video 1 minute