Barnes & Noble sees a major opportunity in digital publishing and wants developers to create apps for their Nook e-readers and tablets. As the largest bookseller with a huge customer base and retail presence, Barnes & Noble can provide unmatched visibility and exposure for developers. Their goal is to work with developers to build a thriving app ecosystem and change the future of reading.

1. A Thriving New
Digital Business
The Developer Opportunity
with Barnes & Noble

2. The eReading
Revolution is
Here
2

3. We Know
Readers
3

4. Barnes & Noble –
2M+ 1,300+ Retail
World’s Largest Unique Titles Sold Outlets in 50 States
Bookstore Each Year
4

5. We Know
Digital
5

6. Newsstand eBooks Kids Picture Apps
Books
Most Advanced Digital
Reading Platform
6

7. Market Opportunity is
Exploding Q4 ‘10 Q4 ‘11
Tablet Market is 2.5x
Larger,Year over Year
• Android grew 3.4x vs
iOS grew 2.1x
Apple iOS Android Microsoft Others
Source: Engadget, 01/26/2012 from data by Strategy Analytics
http://www.engadget.com/2012/01/26/strategy-analytics-apple-still-owns-tablet-market-but-android/
7

8. Rave Reviews!
“Readers’ Choice for “Pure, instant tactile joy” “Best e-ink reader.”
eBook Readers” Gizmodo, 11/17/11 CNET, 6/1/2011
PC Magazine 2011
“Great design and fast
performance”
Fortune 2011
8

9. A Winning
Platform
“
…more than 14% of voters said they
would buy the NOOK from Barnes &
Noble. Only 5.6% of voters said they
would buy Amazon's Kindle Fire.
”
- February 24th, 2012
9

10. Passionate
Voracious
Prolific
Social
10

11. Hello I’m
“ Reading for me
is about pure “
enjoyment, escaping
38
Years Old
& feeling inspired
1-2
“
Books Purchased
per Month
Technology
“
should be simple
It just has to
“work”
11

12. Let’s Talk about
“…apps are the company’s
fastest-growing content
area…entertainment, movies,
games, kids.”
Barnes & Noble CEO, William Lynch, Feb 21, 2012
12

13. Showing You the
Money
Top-selling Apps “Working with the B&N Nook Developer Team has been a wonderful
experience and amazing income opportunity.”
grossing over Darren Murtha, CEO - Murtha Design Inc.
“Sales have been very good compared to other stores. A lot of
$100K within first 30 other stores we get buried in hundreds of thousands of apps, many of
them poorly built.....”
Keith Pichelman, Co-founder and CEO, Concrete Software, Inc.
days and over $1M “We found a real business partner in Barnes & Noble….As a publisher, our
partners get their apps noticed, sales exceed expectations and our
since launch customers are delighted.”
Brett Gough, CEO - Toy Studio
“The Nook and the BN store have been a huge blessing to our small indie
Apps Sales 4-10x
studio. We have our games on all the major app stores, but the sales on
the Nook account for around 50% of our total revenue. It would be
tremendously difficult to keep making games if we didn't have
the revenue from the BN sales.”
over other app stores Brock Henderson, Partner – Elevate Entertainment
13

14. Curated
High Quality
App Experience
5-star Reviews
Epicurious Oregon Trail
“I love all the great recipes… “One of the best games
this is the best app I have!!!. on my nook.”
Plants vs. Zombies It’s a Small World
“Keep up these new game releases. “This is so cute! Our grandchildren
B&N you’re doing an awesome job.” will absolutely love this.”
The Lorax Pocket Express
“Very good book! I like the colors “All I could ask for at
and how interactive it is.” my fingers tips!”
Word With Friends QuickOffice Pro
“Great fun and play at your “Best app I’ve downloaded so far.”
own pace!”
14

15. “ Here’s what I use my tablets for:
Reading e-books, watching Netflix and
Hulu Plus videos; listening to music;
playing some games; and lightweight
Web browsing and writing. That’s it.
Guess what? For my purposes, I use
my Nook Tablet about nine times
“
as often as I do my iPads.
Steven J.Vaughan-Nichols 2/24/12
Source: http://www.zdnet.com/blog/open-source/the-new-ipads-great-but-whats-wrong-
with-a-good-inexpensive-android-tablet/10544?tag=content%3bselector-blogs
15

16. Types of Apps
Education Kids Learning & Development
Communications Productivity Media Games Food and Wine
Health and Fitness Shopping Fashion Home and Garden Travel
16

17. Types of Apps
Education Kids Learning & Development
Communications Productivity Media Games Food and Wine
Health and Fitness Shopping Fashion Home and Garden Travel
17

18. We Are All about
Family and Kids
Barnes & Noble is
No.1 in Kids
38% of picture book market
37% of juvenile category
95% of US moms
age 18-45 live within
15 minutes of a B&N
87K in-store events
18

19. Deploy Your Market and Sell to
Apps Quickly
with Our Tools
and Resources
Benefits Millions of
Customers
19

20. Unmatched Our Doors are
Visibility and Exposure Open to You
20

21. App Video on
In-store Signage
21

22. “ Cross-promotions can help app developers gain
exposure in an extremely crowded app market.
They can encourage Barnes & Noble customers
to buy NOOK tablets and regularly return to
the stores to receive bonuses inside apps or to
”
buy goods related to the software.
22

23. Your
App
Here
23

24. Let’s Change the
Future of Reading
Together
Get Coding:
https://nookdeveloper.com
Get Social:
@NOOKDeveloper
@simon_a_walker
24