eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Blogger Outreach - Refreshing the parts other social media cannot reachInteractive Scotland
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
In this presentation you can learn about the key elements for a successful online product launch. This is where the other presentations in this 9 part series all come together.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
Content is king! You must be able to produce consistent, quality and coherent content for your digital marketing mix. In this presentation in the 9 part digital marketing in a nutshell series, you'll learn the key elements of effective content marketing.
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing Norge
Joakim Ditlev fra Content Marketing DK og forfatter av den første danske boken om innholdsmarkedsføring – Content Marketing Bogen – var på Epic Content Marketing 2015. Joakim går igjennom:
- Hvorfor innholdsmarkedsføring noen ganger mislykkes
- 5 steg til en innholdsmarkedsføringsstrategi
- Hvordan du kan selge innholdsmarkedsføring til dine kolleger
- Hvordan du organiserer ditt content marketing-team mm.
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...Content Marketing Norge
Joe Pulizzi – verdens fremste på innholdsmarkedsføring – grunnlegger av Content Marketing Institute i USA var på Epic Content Marketing 2015 i Oslo 2. og 3. juni.
Han går igjennom 6 steg som du kan følge for å bygge et stort publikum ved hjelp av innhold. Du kan lese om de seks stegene i detaljer her, hvor vi har gått igjennom hele presentasjonen til Joe: http://contentmarketing.no/bygge-stort-publikum-med-innholdsmarkedsforing
LinkedIn Strategies to Generate Leads - LinkedIn Seminar by LexisClicklexisclick
Pro tips for successful LinkedIn marketing. Learn how to define your marketing message, provide value for your connections and optimise your profile. Also free LinkedIn webinar available on demand - check www.lexisclick.com for more. Flick through the slides and let us know if you have any questions.
Blogger Outreach - Refreshing the parts other social media cannot reachInteractive Scotland
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
In this presentation you can learn about the key elements for a successful online product launch. This is where the other presentations in this 9 part series all come together.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
Content is king! You must be able to produce consistent, quality and coherent content for your digital marketing mix. In this presentation in the 9 part digital marketing in a nutshell series, you'll learn the key elements of effective content marketing.
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing Norge
Joakim Ditlev fra Content Marketing DK og forfatter av den første danske boken om innholdsmarkedsføring – Content Marketing Bogen – var på Epic Content Marketing 2015. Joakim går igjennom:
- Hvorfor innholdsmarkedsføring noen ganger mislykkes
- 5 steg til en innholdsmarkedsføringsstrategi
- Hvordan du kan selge innholdsmarkedsføring til dine kolleger
- Hvordan du organiserer ditt content marketing-team mm.
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...Content Marketing Norge
Joe Pulizzi – verdens fremste på innholdsmarkedsføring – grunnlegger av Content Marketing Institute i USA var på Epic Content Marketing 2015 i Oslo 2. og 3. juni.
Han går igjennom 6 steg som du kan følge for å bygge et stort publikum ved hjelp av innhold. Du kan lese om de seks stegene i detaljer her, hvor vi har gått igjennom hele presentasjonen til Joe: http://contentmarketing.no/bygge-stort-publikum-med-innholdsmarkedsforing
LinkedIn Strategies to Generate Leads - LinkedIn Seminar by LexisClicklexisclick
Pro tips for successful LinkedIn marketing. Learn how to define your marketing message, provide value for your connections and optimise your profile. Also free LinkedIn webinar available on demand - check www.lexisclick.com for more. Flick through the slides and let us know if you have any questions.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Inbound in an Hour. Learn the basics to grow your business in 2015Thomas M Schwab
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
How to gain more sales for your book – some media marketing tipsghostwriters
A presentation on how to score more in marketing after a writer/author is done writing his/her piece of writing content. These are a few valuable tips that can come in handy for writers who want to go for independent writing and are seeking a career in writing. View the presentation to find out more..
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
Armstrong crowdfunding presentation public versionCraig Armstrong
Slides from my crowdfunding presentation at the University of Alabama Office of Technology Transfer's Innovation Day. I have supervised over 50 student crowdfunding projects in the past six months.
Marketing Essentials all of the essential components for a marketing plan and some promotional mix options small businesses can implement. Presentation was given to BGV out of Cincinnati.
In this presentation you will learn about the most effective digital marketing tool - email! Spam is dead, but email marketing done right had the highest ROI of all the digital techniques.
Creating Thought Leadership Through Content Marketing Strategy & ExecutionGreg Shuey
Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
Leveraging Digital Marketing and Social Media in Your BusinessBecky Livingston
This special, interactive, two-hour workshop, hosted by SCORE of Bergen County, provided attendees with information, templates, and hands-on activities for implementing digital marketing and social media in their business
At this workshop, I shared:
- The definition of digital marketing and social media in business.
- The art of writing good digital copy for online ads, including the call-to-action.
- The importance of landing pages and what should/should not be on them.
- A 90-day marketing plan you can begin using post session.
I also covered email marketing, social media use, search engine marketing (SEM), and more.
Looking for templates and the workbook? Visit http://penheel.com/score-workshop/
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
Workshop: Content marketing in a corporate context - 2014Comprend
This workshop about content marketing in a digital corporate communication context was held during the KWD Webranking event. Workshop leaders from KW Digital were Joakim Arhammar, Content Strategist and Sara Hernandez, Client Director
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Inbound in an Hour. Learn the basics to grow your business in 2015Thomas M Schwab
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
How to gain more sales for your book – some media marketing tipsghostwriters
A presentation on how to score more in marketing after a writer/author is done writing his/her piece of writing content. These are a few valuable tips that can come in handy for writers who want to go for independent writing and are seeking a career in writing. View the presentation to find out more..
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
Armstrong crowdfunding presentation public versionCraig Armstrong
Slides from my crowdfunding presentation at the University of Alabama Office of Technology Transfer's Innovation Day. I have supervised over 50 student crowdfunding projects in the past six months.
Marketing Essentials all of the essential components for a marketing plan and some promotional mix options small businesses can implement. Presentation was given to BGV out of Cincinnati.
In this presentation you will learn about the most effective digital marketing tool - email! Spam is dead, but email marketing done right had the highest ROI of all the digital techniques.
Creating Thought Leadership Through Content Marketing Strategy & ExecutionGreg Shuey
Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
Leveraging Digital Marketing and Social Media in Your BusinessBecky Livingston
This special, interactive, two-hour workshop, hosted by SCORE of Bergen County, provided attendees with information, templates, and hands-on activities for implementing digital marketing and social media in their business
At this workshop, I shared:
- The definition of digital marketing and social media in business.
- The art of writing good digital copy for online ads, including the call-to-action.
- The importance of landing pages and what should/should not be on them.
- A 90-day marketing plan you can begin using post session.
I also covered email marketing, social media use, search engine marketing (SEM), and more.
Looking for templates and the workbook? Visit http://penheel.com/score-workshop/
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
Workshop: Content marketing in a corporate context - 2014Comprend
This workshop about content marketing in a digital corporate communication context was held during the KWD Webranking event. Workshop leaders from KW Digital were Joakim Arhammar, Content Strategist and Sara Hernandez, Client Director
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Presentation by the Co-Founder & CMO of BlueGlass Interactive, Chris Winfield given at the SES Conference in San Francisco on August 15, 2012.
At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
This presentation is geared towards professional service providers, small business owners, experts, authors and artists seeking to develop their brand, reputation and sales. The presentation outlines the path from concept to powerhouse marketer.
This presentation was prepared by John Watson of Accrue Performance Marketing Inc in Calgary, Alberta Canada in 2015.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
B2B Content and Digital Marketing Best PracticesAnant Das
A PowerPoint with information and graphics on several B2B topics including the B2B Customer, Outbound vs. Inbound, Content Marketing, Software, Paid Ads, Websites, Google Analytics, Email Marketing, Direct Mail, Social Media (Facebook, Twitter, LinkedIn), Multimedia (YouTube, Podcasts), and more!
Contact me with questions - https://www.linkedin.com/in/anantdas
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
A successful inbound marketing strategy is all about creating relationships with followers and establishing automated procedures. Learn more on this presentation
Similar to Blogger Outreach - Refreshing the parts other social media cannot reach (20)
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
Dave Coplin, Director of Search and Futurologist from Microsoft highlights why data in important to business and how they should use it best to benefit their business.
Gareth Capon, Product Development Director of BSkyB looks at how devices and platforms are leading the evolution of Second Screen at the Interactive Scotland @Turing digital conference 2012.
James Parton, Twilio 'Communicating across the Cloud'Anna-Marie Taylor
James Parton, Director of European Marketing, Twilio
The introduction of Cloud Computing brought a disruptive change in the way information was stored. The same is now happening to voice and text with the creation of Cloud Communications. James will explore the latest thinking behind cloud communications which is igniting new app development.
Luke Gaydon, Brightcove 'Fragmentation & the State of Online Video'Anna-Marie Taylor
Luke Gaydon, VP Operations EMEA, Brightcove
We begin our Connected Content journey by looking at the evolution of online video and the recent trends in distribution and consumption. Exploring our way through the device/platform landscape, what does a multi-platform strategy look like? Luke will share his thoughts, discuss the opportunities and challenges that lie ahead and provide an insight into which devices/platforms to target and the future of video distribution.
Stewart Townsend, Datasift 'Know your customer - Stop listening'Anna-Marie Taylor
Stewart Townsend, Head of Business Development, Datasift
Data, data everywhere… from our unique experience providing social data to hundreds of customers, we have learned the biggest problems you’ll encounter when you get all the data you wish for. Stewart will be sharing his thoughts on how to stop listening, breathe and focus on knowing your customer using the social data available to you. From hundreds of sources with numerous use case scenarios you will see how this is crucial to growing your business.
Richard Ayers, Seven League 'Ambassador, with this datatainment you are reall...Anna-Marie Taylor
Richard Ayers, CEO, Seven League
From his experience as Head of Digital Business Development for the British Film Institute and Digital Innovation Consultant for Man City FC and Limelight Sports, Richard will uncover the real issues and opportunities of delivering data products.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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14. Outbound marketing
Trying to find your audience using;
• Cold calling
• Direct mail (press releases)
• Email ‘blasts’
• Print ads
• Radio and TV Interruption
16. Inbound marketing
Being found by your audience
• Through search
• Through social media
• Through blogging
Permission
Be visible to your audience using content
18. Content marketing
Teach, don’t sell
• Be visible to your audience and attract
them with content
• Think like a publisher
• Don’t be dull
• Educate, entertain - and be relevant
22. Marketing is Dead
Kevin Roberts (CEO, Saatchi & Saatchi) 2012
Content marketing is
the only marketing
left
23. Marketing is Dead
Kevin Roberts (CEO, Saatchi & Saatchi) 2012
Content marketing is
the only marketing
left Seth Godin 2012
24. Benefits of blogger
outreach
• Cuts straight to the chase
• Precise and targeted
• Reliable
• Measurable
• SEO performance
• Gets better the more you do it
25. Important points
• It's about developing friendships
• You need to be creating compelling content
• It's a two way process
• You have to have a lead capture strategy
• It requires an investment of energy
27. Objectives
• Know your business objectives (how much
money do you want in the bank by what date)
• How many physical conversions does this
translate into (total money needed / unit cost
price = conversions required)
28. Example:
• Business Objective is to generate 4K of sales
for ‘Our Well Received Debut Album’ by the
end of September 2012
• Campaign Objective is to get 571 people to
download ‘Our Well Received Debut Album’ by
the end of September 2012.
29. Customers
• Know your target customers
• Who are the people who are going to deliver
the business objectives by actually spending
their cash?
• Where do these people ‘hang out’ on the
Internet?
• Have some sort of a clue about why this
audience is going to care about your offer
30. Lead capture
• Every campaign requires a lead capture
strategy.
• People don’t buy when you want them to buy.
They buy when they’re ready to buy.
• Capture the leads and follow up with them
• Use a landing page
33. Find the influencers
• Find the influential bloggers that your
customers follow
• Estimate the visibility they might achieve for
you
• Use this to estimate conversion rates based on
reach. Are the numbers high enough to
achieve the objectives?
• Keep a Google doc recording your level of
interaction with them
34.
35.
36.
37.
38.
39. Reaching out
• No spammy emails
• No press releases
• No cold calling
• Follow on twitter and retweet occasionally
• Subscribe to their blog and read it
• Comment sensibly once in a while
• Behave like a friend
40. Reaching out
• Be sane and be normal
• Follow on Twitter
• Read their blog (really)
• Retweet occasionally
• Get to understand them
• Comment sensibly once in a while
• Behave like a friend
No spammy emails or press releases!
42. The content offer
• Devise and create a compelling content
offering that will appeal in the strongest terms
to your audience (customers and influencers)
43. The content offer
• Devise and create a compelling content
offering that will appeal in the strongest terms
to your audience (customers and influencers)
• Teach, don’t sell
44. The content offer
• Devise and create a compelling content
offering that will appeal in the strongest terms
to your audience (customers and influencers)
• Teach, don’t sell
• Educate, entertain, and be relevant
45. The content offer
• Devise and create a compelling content
offering that will appeal in the strongest terms
to your audience (customers and influencers)
• Teach, don’t sell
• Educate, entertain, and be relevant
• Think about the expertise you have and how it
will help your target audience.
46. The content offer
• Devise and create a compelling content
offering that will appeal in the strongest terms
to your audience (customers and influencers)
• Teach, don’t sell
• Educate, entertain, and be relevant
• Think about the expertise you have and how it
will help your target audience.
• Prepare a content launch strategy that
includes anticipation
51. Lead capture
• Remember, you need a lead capture strategy
52.
53. Putting it all together
• Get your influencer friends to review content
• Even get them to contribute to it
• Then, plan a content release strategy
• Build up some anticipation
• Set a launch date
• Get you influencers lined up to talk about it
• Release, and watch the sales or leads come in
54. But, to re-emphasise, success is based on
developing friendships and putting effort into
making really useful content
Neither of these is too hard to achieve
55. Example
• ‘The Best Practise
Guide for Blogger
Outreach’ eBook
• Released July 2012
• 11 main influencers
56.
57. Measurement
• Weekly meeting (not sit down!)
• Visibility achieved?
• Engagement achieved with the offer?
• Conversions to leads?
• Are the numbers going up?
• Discuss ideas to increase conversion
• Assign actions to improve now before next
week