Steven Drost, Stipso

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Steven Drost from Stipso looks at an effective way of tracking information at the Facebook Developers Garage at the Turing Festival, August 2011.

Technology Education

wisdom of the crowd for data gathering wisdom of the crowd for data collection

current market research ,[object Object]

opaque – no user engagement / doesn’t share results

doesn’t let users ask questions / just give answers

linear questionnairestipso ,[object Object]

We've got more content budget than we've ever had and that means there is more content to compete with than ever before. It means investing more heavily and more cleverly in content promotion. With increased budgets comes increased expectation and while your content marketing goals might be linked to links and social shares, your business (or your client's business) may need to see something of more meaning to them. By mapping content to the customer journey more effectively, we aim to win the brand signals we have been going after but also demonstrating measurable audience growth and even a role in direct and assisted conversions (transactions and leads and ultimately revenue). This is about that – making your content work harder towards direct customer acquisition.

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How do you beat competitors that have more money and big name talent? Billy Beane’s famous Moneyball data strategy lead the A’s baseball team to beat bigger and supposedly better teams. How can you beat all of your competition with an economic development Moneyball strategy? And how do you help your local businesses make smarter decisions than their competitors? By breaking the rules, tossing out ineffective tradition, and using big data to set your organization on the path to taking your unfair competitive advantage to crush competitors. Learn how to play to win. More at http://www.GISplanning.com

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