1. Digital 2012:
Social TV Transforming the Way We Interact
Paul Gillooly
Commercial Development Director, Emerging Products
BSkyB

2. Definition of Social TV
2

3. What is social TV?
“…social TV encompasses the coming together of social media and TV (or any
audio-visual content) to enhance audience’s discovery and engagement with
content, and media owners’ use of social data for audience insight.“ (Value
Partners)
Model courtesy Value Partners 3

4. The social TV consumer
4

5. There’s more than one type of social need
Social Identity Needs
Social image,
conformity and
difference, status,
participation
Relationship Needs
Prioritised when
settling down and
rearing children
Individual Needs
…that get met by
other people

6. Social for TV companies
7

7. Social TV spans all
three need levels
Opportunities exist in Watching WITH others Talking TO others
distinct areas of social ‘The virtual sofa’ ‘The big conversation’
activity around
television; plus content
interactivity
Finding out FROM
Exploring the content
others/sharing with
others ‘Exploration’
‘Social discovery’
8

8. The 2nd Screen Opportunity
Four C’s - A contextual experience that enhances TV
Content Conversation Commerce Connections
“explore, participate
an opportunity to
“
and interact
9

9. Social Media Core Pillars
Business
Intelligence
Customer
In-show
Service
Promotions
Content
10

10. Paul Gillooly
Paul.gillooly@bskyb.com
Twitter: @paulblueeyedboy