Creating Augmented Experiences
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Blippar is a revolutionary new augmented reality medium that allows users to scan images like print ads and have a digital experience overlay. It uses the fastest image recognition technology to bridge print and digital. Blippar can be used for branding, entertainment, direct response advertising, offering value-rich deals, and dynamic content delivery. Since launching in 2012, Blippar has seen over 1 million direct downloads, with average blipps per first time user being 7.5 times and average dwell time being 2.5 minutes per blipp. Over 250,000 interactions have occurred across many campaigns. Data tracking tools allow monitoring of unique and total blipps over time and geography. Looking ahead, the founder envisions users habitually "
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Creating Augmented Experiences
- 1. Creating that Augmented Experience By Ambarish Mitra (@rishmitra) Co-founder and CEO Updated January 2012
- 2. What is blippar? Revolutionary new medium Print to digital bridge Fastest image recognition tech Measurable Brand new behaviour - ‘Blipping’
- 3. What can blippar do? Branding Entertainment & engagement
- 4. What can blippar do? Direct Response Utility and functionality
- 5. What can blippar do? Direct Response Value-rich offers
- 6. What can blippar do? Dynamic Content Delivery Rich, real-time information
- 7. Success to date AUGUST 2012 85% 70% AVERAGE BLIPPS 1,000,000 Direct downloads The largest single platform, image-recog AR audience globally 15% 30% 7.5x per first time user AVERAGE DWELL MANY CAMPAIGNS DATA TRACKING TOOL 2.5 mins 250,000+ Unique/ total blipps by date/ time, geo- mapping, % response by marker activity in blipp e.g. click thru, downloads, photo- per blipp INTERACTIONS shares etc.
- 9. The future The Behavior • User habitually ‘blipps’ the flat, static world around them • Content is developed with this medium specifically in mind • Media is bought according to how it converts • One app. One call-to-action. One cumulative audience acquired to the app •The Business • Series A investment this Autumn • International expansion - US Q3, 2012, ROW, Q4 2012 • ‘blipps’ built directly by brands & media owners around the world on an open self- service platform How? blipp
- 10. The future The Behavior • User habitually ‘blipps’ the flat, static world around them • Content is developed with this medium specifically in mind • Media is bought according to how it converts • One app. One call-to-action. One cumulative audience acquired to the app •The Business • Series A investment this Autumn • International expansion - US Q3, 2012, ROW, Q4 2012 • ‘blipps’ built directly by brands & media owners around the world on an open self- service platform How? blipp
- 11. Thank you
Editor's Notes
- Any real-world creative e.g. press ad or page, logo, billboard, POS, package or signage can be used as a ‘marker’to trigger any smart-phone action. Any combination of the below could be delivered: Off pack gaming Exclusive video/ music/ sport/ fashion content e.g. virtual ‘try on’/ celeb photo opportunities 3D/ animated augmented reality experience Video playing ‘on’ marker (image coming to life) Secret ‘reveals’ and story telling (e.g. image/ product turns into something else)
- Blipp to buy now Web linking (to mobile website/ YoutTube/ Facebook/ Twitter etc.) Nearest store locator Add to calendar/ dial phone Download content to phone e.g. recipe file, lyric files, user-guides etc.
- M-Coupons (with partners ’ preferred solutions) Exclusive discount m-commerce or booking codes Mutli-blipp incentives Competition opportunities (randomised winners, sweep stake or ‘every xth’)
- Real time travel/ weather/ sport information Real time news Polling/ voting – with real-time scores and results Refreshed content – different response each time user blipps Customisation to location, as required (e.g. language localisation, or targeting to nearest ‘x’)