1. The document discusses the rise of the Designer Executive Officer (DEO), who combines the skills of a strategic business executive and creative problem solver. 2. It provides examples of successful DEOs and their approaches, such as putting people over machines, collaboration over individualism, and making work fun. 3. The document outlines a 7-step toolkit for building a creative leadership style and culture, including changing mindsets, soliciting feedback, and leading authentically.

1. THE RISE
of the
DEO
INNOVATION STARTS
AT THE TOP
MARIA GIUDICE @MGIUDICE #DEO

2. WHO ARE YOU?
WHAT DO YOU DO?
HUG IT OUT.

3. Treat people equally

7. Designer CEO

9. RAY ANDERSON VALERIE CASEY RICHARD TEERLINK
JACQUELINE YVON JOHANNA
NOVOGRATZ CHOUINARD SIGUROARDOTTIR
CHIP CONLEY EMILY PILLOTON BILL CLINTON

10. DEO
–noun
1. a person who possesses hybrid skills of a strategic
business executive and a creative, problem solving
designer.
2. a person who puts the importance of design at the
center of the company.
3. a person who is a catalyst for transformation and
the agent of cultural change.

11. Jacqueline Novogratz
Acumen Fund

12. Agents of change that disrupt the status quo
Complex problem-solvers and systems thinkers
Create relevant and meaningful experiences for
people and communities
Embrace risk
Driven by curiosity, imagination and intuition

13. GSD

14. CREATIVITY
IS #1!
o/

15. Photo credit: Designers Fund

16. $879
MILLION
o/

17. $5.4
BILLION
o/

18. 10%
o/

19. 80%
o/

20. WTF!

21. WTF!
1 in 4

22. WTF!
75%

23. WTF!
/
CREATIVE = STRONG

24. Photo credit: Nick Bastian, Tempe, Arizona
Photo credit: Al Jazeera English
Photo credit: AlBeacon Radio
Photo credit: Jazeera English

25. Photo credit: Stan Honda

26. Johanna Siguroardottir
Prime Minister of Iceland

27. 7
DEO toolkit
How to build the next generation of creative leaders

28. 1. Text
Design is an active verb
Change your mindset about design and designers

29. ideate
participate co-create
facilitate
reinvent
listen
translate
Design = Change
observe
communicate
partner instigate
negotiate
innovate

30. Emily Pilloton
Project H

31. 2.
People not machines

32. People not machines
Live in people’s shoes
Get your hands dirty
Put yourself in the center of the action

33. People not machines
Live in people’s shoes
Get your hands dirty
Put yourself in the center of the action

34. People not machines
Live in people’s shoes
Get your hands dirty
Put yourself in the center of the action

35. Tony Hsieh
CEO, Zappos

36. 3.
WE not ME

37. We not me
Share the power
Everyone is a creative contributor

38. We not me
Share the power
Everyone is a creative contributor

39. The mission of the Clinton Global Initiative (CGI) is to turn ideas into action.
Established in 2005 by President Bill Clinton, CGI convenes a community of global leaders to forge solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 1
heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media.

40. 4.
Champion creative culture
And have fun!

41. Champion creative culture
Promote positive behavior
Encourage creative chaos
Make coming to work fun every day

42. Champion creative culture
Promote positive behavior
Encourage creative chaos
Make coming to work fun every day

43. Champion creative culture
Promote positive behavior
Encourage creative chaos
Make coming to work fun every day

45. 5.
Go wide

46. Go wide
Go topless
Change your environment
Harness the social power of food

47. Go wide
Go topless
Change your environment
Harness the social power of food

48. Go wide
Go topless
Change your environment
Harness the social power of food

51. 6.
Iterate and evolve
Be open to change

52. Iterate and evolve
Solicit feedback continuously

53. 7.
Lead by example
Steven Colbert

54. Chip Conley
former CEO, Joie de Vivre

55. Be true to yourself
The authentic you

56. *
1. Change your mindset
2. People not machines
3. WE not ME
4. Champion creative culture
5. Go wide
6. Iterate and evolve
7. Lead by example

57. Lady Gaga
Start right now

58. Thank You!
Contact
maria@hotstudio.com
twitter: @mgiudice
Stay in Touch
facebook: hotstudio
twitter: @hotstudio
@MGIUDICE #DEO