The document discusses how government can adopt principles of Web 2.0 like openness, collaboration and participation to become more transparent, engage citizens and improve services. It outlines various social media platforms and tools that government can use like Twitter, Flickr, Get Satisfaction and UserVoice to better share information, get input and respond to customer requests. The key is for government to embrace these changes in ideals and expose their data for others to reuse.
An Integrated Approach - Measuring Social Media for GovernmentHillary Hartley
Session for How to Measure Social Media in Government, May 1, 2013
http://www.aliconferences.com/conf/measure_social_media_gov0413/index.htm
With social media use on the rise in government, communication efforts require an integrated approach. Supporting marketing efforts with social media messages is a big part of this integration.
Texas.gov, one of the 29 state portals under the NICUSA umbrella, has successfully used this strategy in its efforts to increase awareness and online adoption of the driver services offered on its website. Creating and following a plan that integrates social media and measuring the results of those efforts has helped to bolster the success of an advertising campaign aimed at increasing driver license and vehicle registration renewals.
In this presentation, you will hear how Texas.gov:
- Incorporated social media into their communication efforts
- Determined what to measure to receive the most accurate ROI
- Measured the effectiveness of their social media efforts
An Integrated Approach - Measuring Social Media for GovernmentHillary Hartley
Session for How to Measure Social Media in Government, May 1, 2013
http://www.aliconferences.com/conf/measure_social_media_gov0413/index.htm
With social media use on the rise in government, communication efforts require an integrated approach. Supporting marketing efforts with social media messages is a big part of this integration.
Texas.gov, one of the 29 state portals under the NICUSA umbrella, has successfully used this strategy in its efforts to increase awareness and online adoption of the driver services offered on its website. Creating and following a plan that integrates social media and measuring the results of those efforts has helped to bolster the success of an advertising campaign aimed at increasing driver license and vehicle registration renewals.
In this presentation, you will hear how Texas.gov:
- Incorporated social media into their communication efforts
- Determined what to measure to receive the most accurate ROI
- Measured the effectiveness of their social media efforts
lessons in Gov 2.0: building strategy from the inside outPatrick McCormick
In the seminar, Pat will share his experience and provide an overview of:
the application of social media to the business of government and engagement with citizens
developing a strategic approach to using social media as well as supporting a culture of collaboration.
Pat\'s presentation will draw on a range of practical Gov 2.0 examples in the Department of Justice such as Fire Ready mobile applications, Championship Moves, Cameras Cut Crashes, and the Sentencing Advisory Council.
With the Government in gridlock, not innovating and not dealing with the big problems, invisible walls prevent change that is accelerating in the rest of the world. Can initiatives like Open Government help address the issues? What role can technology play? Can Open Source help? This presentation from the Alfresco Content.gov conference explores what government without walls would be like.
Social Technology
by Marti A. Hearst
We are in the midst of extraordinary
change in how people interact with one
another and with information. A
combination of advances in technology
and change in people's expectations is
altering the way products are sold,
scientific problems are solved, software
is written, elections are conducted, and
government is run.
People are social animals, and as Shirky
notes, we now have tools that are
flexible enough to match our in-built
social capabilities. Things can get
done that weren't possible before
because the right expertise, the missing
information, or a large enough group of
people can now be gathered together at
low cost.
These developments open a number of
interesting questions for NSF and CISE.
What are the key research problems? How
should these developments change how
research is conducted? How can the
intersection of social science and
technology research be aided or
improved? And how should this effect
how NSF researchers get involved with
relevant government efforts, including
transparent government, emergency
response, and citizen science?
In this talk I attempt to summarize
and put some structure around some of
these developments.
The hi:project: empowering you, empowering us, with a more human webThe hi:project
We pioneer the human interface, the successor to the user interface. We celebrate the human not the user, the individual not the worker, the person not the consumer, helping everyone contribute more value to and derive more value from society and the organizations in their lives.
BLOOM Social Media: Navigating the Social Technology LandscapeDifferent Spin
Report author: Miranda Man, Social Business Strategist at BLOOM. Are you confused by social technology? Do you know your social media listening tools from your engagement tools? What is the difference between Yammer and Jive? How can I use these tools in my business?
To help, we are pleased to announce that we have written a report that provides an overview of a number of social tools. In this report, we have outlined use cases, case studies and key functionality. We will be looking at technology in the context of Social Business Intelligence (the progression from Social Media Marketing) and Enterprise 2.0.
A presentation delivered in Sydney Australia on existing web technology and some of the newer emerging web technologies and how to use them in your business
Social Technologies: challenges and opportunities for participationPenny Hagen
This presentation was given at the Participatory Design Conference in Sydney in 2010. It explores how social technologies both enable and demand new participatory approaches to designing with our future communities, that push design out of the studio and ‘into the wild’.
The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE0...Gerd Leonhard
A presentation on how mobile and social media trends impact business, in general, and the corporate travel industry, in particular. The social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks? Find out more at http://www.mediafuturist.com and http://www.gerdtube.net (videos)
An overview of what social media is, what the impact of social media and what the impact is of social media on Enterprises.
These slides are part of a guest lecture for Hogeschool Zuyd (Sittard, NL), therefore I added also some slides on how students can use social media.
lessons in Gov 2.0: building strategy from the inside outPatrick McCormick
In the seminar, Pat will share his experience and provide an overview of:
the application of social media to the business of government and engagement with citizens
developing a strategic approach to using social media as well as supporting a culture of collaboration.
Pat\'s presentation will draw on a range of practical Gov 2.0 examples in the Department of Justice such as Fire Ready mobile applications, Championship Moves, Cameras Cut Crashes, and the Sentencing Advisory Council.
With the Government in gridlock, not innovating and not dealing with the big problems, invisible walls prevent change that is accelerating in the rest of the world. Can initiatives like Open Government help address the issues? What role can technology play? Can Open Source help? This presentation from the Alfresco Content.gov conference explores what government without walls would be like.
Social Technology
by Marti A. Hearst
We are in the midst of extraordinary
change in how people interact with one
another and with information. A
combination of advances in technology
and change in people's expectations is
altering the way products are sold,
scientific problems are solved, software
is written, elections are conducted, and
government is run.
People are social animals, and as Shirky
notes, we now have tools that are
flexible enough to match our in-built
social capabilities. Things can get
done that weren't possible before
because the right expertise, the missing
information, or a large enough group of
people can now be gathered together at
low cost.
These developments open a number of
interesting questions for NSF and CISE.
What are the key research problems? How
should these developments change how
research is conducted? How can the
intersection of social science and
technology research be aided or
improved? And how should this effect
how NSF researchers get involved with
relevant government efforts, including
transparent government, emergency
response, and citizen science?
In this talk I attempt to summarize
and put some structure around some of
these developments.
The hi:project: empowering you, empowering us, with a more human webThe hi:project
We pioneer the human interface, the successor to the user interface. We celebrate the human not the user, the individual not the worker, the person not the consumer, helping everyone contribute more value to and derive more value from society and the organizations in their lives.
BLOOM Social Media: Navigating the Social Technology LandscapeDifferent Spin
Report author: Miranda Man, Social Business Strategist at BLOOM. Are you confused by social technology? Do you know your social media listening tools from your engagement tools? What is the difference between Yammer and Jive? How can I use these tools in my business?
To help, we are pleased to announce that we have written a report that provides an overview of a number of social tools. In this report, we have outlined use cases, case studies and key functionality. We will be looking at technology in the context of Social Business Intelligence (the progression from Social Media Marketing) and Enterprise 2.0.
A presentation delivered in Sydney Australia on existing web technology and some of the newer emerging web technologies and how to use them in your business
Social Technologies: challenges and opportunities for participationPenny Hagen
This presentation was given at the Participatory Design Conference in Sydney in 2010. It explores how social technologies both enable and demand new participatory approaches to designing with our future communities, that push design out of the studio and ‘into the wild’.
The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE0...Gerd Leonhard
A presentation on how mobile and social media trends impact business, in general, and the corporate travel industry, in particular. The social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks? Find out more at http://www.mediafuturist.com and http://www.gerdtube.net (videos)
An overview of what social media is, what the impact of social media and what the impact is of social media on Enterprises.
These slides are part of a guest lecture for Hogeschool Zuyd (Sittard, NL), therefore I added also some slides on how students can use social media.
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
Powerpoint presentation created for a workshop hosted by CASLIS-Ottawa, "Connecting with Our Clients: Marketing and Communicating Information Services". January 12 2009.
Microblogging is synonymous with twitter, or at least it seems that way. In reality Facebook and many other social networking environments have adopted this communication paradigm extremely successfully.
The question really is how does this play in the enterprise space? Ian McNairn will discuss how IBM has adapted to this social computing phenomenon and exploits it internally extensively.
He will look at some of the reasons behind the exponential growth in activity as well as the tools and clients being used both within and outside IBM.
How is the world changed with web2.0? We review key pardigm, issues, and businesses. Some of points are touched for web2.0 business strategy. This presentation was orginally prepafered for Samsung SDS.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
8. MEMORANDUM FOR THE HEADS OF EXECUTIVE DEPARTMENTS AND AGENCIES SUBJECT: Transparency and Open Government My Administration is committed to creating an unprecedented level of openness in Government. We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration. Openness will strengthen our democracy and promote efficiency and effectiveness in Government. Government should be transparent . … Government should be participatory . … Government should be collaborative . … BARACK OBAMA http://www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment/ Openness Collaboration Community
13. Social Media Platform blogs & micro-blogs, wikis, podcasts, social networking, social bookmarking, mashups, photo & video sharing, live video streaming, feeds, microformats
20. There are creative people all around the world…and they are going to think of things to do with our [data] that we didn’t think of. - Vint Cerf, Google Data-driven solutions.
43. It takes reporters time to set up and get the story, but Twitter turns thousands of regular people into citizen journalists – all of whom are on the scene.
70. Your To-Do List No need to reinvent the wheel. Use available tools. Get your feet wet.
71.
72. “ At the end of the day, it’s not even about collecting information on your portals. The best way to make yourself web 2.0 is actually to expose your data in ways that let other people re-use it .” Tim O’Reilly, Government Thinking about Web 2.0
73. Web 2.0 is not just about the technology… It is the emergence of a new era, a shift in ideals, enabled by the technology.
74. embrace the shift Hillary Hartley, NIC Inc. hillary@nicusa.com twitter: @quepol
75. Photos & Concepts http://flickr.com/photos/dpwhitt/127977447/ http://flickr.com/photos/tookie/183503927/ http://flickr.com/photos/vonkinder/318622997/ http://flickr.com/photos/ryanr/142455033/ http://flickr.com/photos/adrian_s/8271860/ http://flickr.com/photos/thorinside/194806347/ http://flickr.com/photos/zeuxis/318242414/ http://flickr.com/photos/moonrising/211122147/ http://flickr.com/photos/tcp909/132665279/ http://flickr.com/photos/m_e_l_o_d_y/392265668/ http://flickr.com/photos/darwinbell/515431862/ http://flickr.com/photos/78364563@N00/34575328/ Many thanks to my friends Tara Hunt (http://horsepigcow.com) and Silona Bonewald (http://silona.com).
Editor's Notes
This is an image that has been floating around the web for a couple of years now, but I like how simply it describes a lot of the different elements that have emerged in this new web. First there are all the techie buzzwords – RSS, XML, AJAX, XHTML, Blogs, Wikis. Podcasting Then there are the ideals encompassed in Web 2.0 – User-centered, Participation, Data Driven, Remixability, Mobility, Collaboration, Sharing, Trust Since, I’m not a developer, I’ll be focusing on the latter – the shift in ideals, and how government can and should keep up.
The “e” in eGovernment does not stand for “electronic government.” The “e” refers to EFFICIENT government. Think about it. Our mission is to make life more efficient for the agencies as well as the businesses and citizens you serve. -- Harry Herington, Electronic, Efficient, Invisible: A New Model for eGovernment Talk about invisible government. Jiffy Lube, Temp Tags, etc. Web 2.0 is more about the tools that will bring this efficiency, and the invisibility of government to the Web.
Pardon the metaphor - “on a slow boil” Industry is at the beginning of a long march – services being launched incrementally Will take time before we see a game-changing solution emerge that dramatically changes how government is providing services. I like to think of it as future-proofing our sites – digital natives, millenials, etc. http://www.flickr.com/photos/transkamp/54111377
We define Web 1.0/2.0/3.0 as a single social media platform that incorporates various technologies. Our objective is to implement solutions that help government better serve its citizens and businesses.
Integrate as many pieces into your platform as possible, and let the conversation begin Aggregate the various conversations happening in different parts of the web Track how memes re your organization flow through 2.0 space over time http://flickr.com/photos/56367751@N00/288280613
Use this to arrive at a baseline for our social media platform: data driven, participation, and joy of use. Regarding "Joy of Use..." The idea is that web 2.0 apps are usually easy to figure out, and surprise and delight users. A non-web, tangible, hardware example is the iPhone -- even things like scrolling a page are delightful experiences. For our purposes, I think we can turn this whole idea into the concept of customer service.
Data is and will continue to be the heart of government portals and online services. Everything we do comes back to the quality, controls, accessibility, and usability of information.
Tim O’Reilly coined this phrase suggesting that information has become as important, or more important, than software. “ With a lot of data, you ultimately see things that seem intelligent even though they’re done through brute force.” Google example. “ GM” -- you’re probably searching for ‘General Motors’ “ GM foods” – knows you mean ‘genetically modified foods’ Because they are processing so much data, there’s context built up around acronyms. It makes the search engines seem “smart,” but really it’s just that algorithms and patterns have emerged.
A mashup is a web application that combines data from more than one source into a single integrated tool. However, the real key here is that each data source enhances the other and becomes more valuable together than they were on their own… e.g. Real estate data + map data. Each one enhances the other and becomes more valuable together than they were on their own… Mashups bring new value to each piece of data by creating a service that was not originally provided by either source.
This is particularly worthy of attention from governments, because if we can make certain “mundane” data available in ways that can be consumed and mashed up, then inevitably services will emerge that will be useful to our constituents. One of my favorite examples – a city New Zealand made their pet licensing data available on the web. Someone took that data, mashed it up with a Google map, and created a great visualization of the best neighborhoods to live in if you’re a dog owner or a dog lover. This is obviously something that most government agencies probably couldn’t afford to take the time to program even if they thought of it. But by making that seemingly mundane dataset available on the web, someone produced an invaluable tool for a very specific constituency.
If the goal is to encourage participation and conversation, then we have to acknowledge that possibly the biggest difference between Web 1.0 & Web 2.0 is people.
Web 1.0 brochureware web sites were mostly concerned with attracting eyeballs. The web was a one-way street. Web 2.0 is a “read-write” web – a user-centric and user-generated web. People are most satisfied when they can contribute information as well as receive it. Blogs, wikis, and other two-way communication solutions are all simply helping government be more available and responsive to end users.
Who has been to Digg…commented on a blog…watched a video on youtube…viewed a photo on flickr? We are all contributing to not only the success of those web sites, but also the success of the entire network – we are essentially helping others find the data we went looking for. These sites work better the more users are participating and contributing. The more users, feedback, traffic, etc., the better the system can perform – the smarter it can become.
In that same vein, a true Web 2.0 application is one that gets better the more people use it. (Tim O'Reilly) Think about Google – each one of us contributes to Google. Whenever we post a page on the web, whenever we link from one page to another, whenever we do a search, or click on an ad, we are making Google smarter… They take all this information and apply it to their system, their algorithms, for our benefit. Harnessing collective intelligence means that users are continually improving the application or the network, simply by their very interaction with it.
Our portals, applications, and sites should be usable and accessible, making the whole experience satisfying. And web 2.0-type feedback loops can further enhance actual customer service.
Why the focus on customer service? 1 st – customer service is the new marketing. The idea of empowering your users so that they become an extension of your marketing isn't new; the difference is in the listening...creating a direct channel between your services and your users. Participating in these conversations becomes less like marketing and more like customer service. 2 nd – it increases user happiness which in turn increases success. If we can help our users accomplish the mission they set out with, then we create repeat visitors and fans and champions of our services. 3 rd – if you ask any call center specialist, you'll find that their days can be very repetitive, answering the same questions over and over. Adding social features can help reduce support costs by making questions public and searchable – essentially letting users help themselves. Additionally, public forums give people the power to answer other users' questions. Sometimes the users of the products are as knowledgeable about a product as the support people are. Social features allow them to help out and make the community stronger as a result.
I'd be remiss to not discuss the 800-pound gorilla in the room... policy discussions. The lack of policy on government’s use of Web 2.0 solutions has kept many state and local governments in the U.S. on the sidelines. Our belief is that governments should develop sound policies around using social media platforms, which will naturally involve some tough decisions about information flow, site moderation, and government’s willingness to open up the two-way communication stream that may bring some unwanted feedback and complaints. How government deals with Web 2.0 policy — or if they choose to deal with it — will continue to impact the pace of implementation. http://www.flickr.com/photos/41831087@N00/72994197/
Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
This is the founder of Twitter (and Blogger) Evan Williams. Spend about 30 seconds on each of these examples.
The New York Times is using twitter as a news river. They have a separate account set up for the Arts section, the Sports section, etc. What’s exciting is not coming to another website to read these stories, but the fact that these snippets can be pushed out in literally hundreds of formats. If I’m “following” this account, I could get their updates via SMS, Instant Message, in my Feed Reader, or any of the numerous twitter clients that have been developed. It’s multi-directionality that the NYT can’t get anywhere else or from any of their other feeds. This can be any type of feed – weather updates, breaking news, woot.com, etc.
Several web2.0 companies started using twitter as an alert/broadcast sytem about updates to their site, notifications about upcoming maintainence down-time, and general communication to their loyal users. It’s also embedded in the product blog so that the they only have to create the status updates one time. The key here is that it’s human-powered. They are communicating, and even conversing with their users.
Several web2.0 companies started using twitter as an alert/broadcast sytem about updates to their site, notifications about upcoming maintainence down-time, and general communication to their loyal users. It’s also embedded in the product blog so that the they only have to create the status updates one time. The key here is that it’s human-powered. They are communicating, and even conversing with their users.
Several web2.0 companies started using twitter as an alert/broadcast sytem about updates to their site, notifications about upcoming maintainence down-time, and general communication to their loyal users. It’s also embedded in the product blog so that the they only have to create the status updates one time. The key here is that it’s human-powered. They are communicating, and even conversing with their users.
Zappos, JetBlue, Southwest, Comcast all have human-powered Twitter accounts up and running. However, Zappos has taken it to another level. All executives (and several employees) have twitter accounts and interact daily with customers They’ve put their twitter address on their business cards! They do spontaneous surveys and giveaways They are monitoring all mentions of “Zappos” on twitter and actively reply to people (screenshot on the right)
A folksonomy is a system of categorization that comes from collaboratively creating and managing tags or keywords to annotate and categorize content. The categorization comes from the bottom-up, from the “folks,” if you will, instead of from the top-down as in a hierarchy or a taxonomy. A fundamental shift in and of itself… Yahoo = "Yet Another Hierarchical Officious Oracle" Yahoo home page used to be based around categories…Their purchase of del.icio.us (social, folksonomy-based, bookmarking) and flickr signals a shift in their strategy.
Flickr is a photo-sharing web site. You upload your photos in a variety of ways, and they are stored at flickr.com. This is not unlike ofoto or snapfish…
But what made flickr unique, was that it combined the best parts of those sites with the best parts of blogs and other web 2.0 technology. It made sharing your photos actually SOCIAL – allowing other people to interact with them. They can comment, add notes, add it to their set of favorite photos, blog about it, or tag it with a keyword they’ll remember.
An interesting project currently underway is their partnership with the Library of Congress. The Library of Congress uploaded over 3,000 photos to flickr which had no known copyright information. “ The real magic comes when the power of the Flickr community takes over. We want people to tag, comment and make notes on the images, just like any other Flickr photo, which will benefit not only the community but also the collections themselves. For instance, many photos are missing key caption information such as where the photo was taken and who is pictured. If such information is collected via Flickr members, it can potentially enhance the quality of the bibliographic records for the images .” http://www.loc.gov/blog/?p=233
This is a typical photo page – again we have user tagging, commenting, and notes, but instead of simply enhancing the data concerning the picture of my cute dog, we are actually contributing to the bibliographic information at the Library of Congress. caption information, and people identification (Carnegie)
Why should you care about flickr? Because this model has been insanely productive – both for Yahoo and for their users. Apply this model/architecture to any type of massive database that needs to be hosted, viewed, sorted, categorized, tagged, etc. BUSINESS INFO.
“ Satisfaction is people-powered customer service for any and everything.” The idea is that communities of customers come together to answer each others questions , share ideas with each other or with an organization, report and solve problems and generally talk about about what matters to them around these products or services. When the organization or company also gets involved, it gives them a way to engage with their customers around the issues that matter to them most. Satisfaction provides a neutral playing ground where companies and customers can interact to everybody's benefit.
Twitter’s satisfaction page. There are several twitter staff members assigned to this project, as you can see on the left, and they are very active in the forums. One person can help vast numbers of people without ever knowing who she has helped == positive network effects
Logan, Utah – a town hall-style discussion on the latest ballot propositions
Ann Arbor, Michigan City Council – mostly community questions about city code, planning, etc.
Customers come together… to answer each other’s questions, share ideas w/ each other & the organization, report and solve problems, and generally talk about the products/orgs they care about. Gives the organization a way to meaningfully engage users on a neutral playing field. Also of note, Get Satisfaction just released their API. Soon we’ll be seeing mashups and services built on top of their site just like Twitter.
User Voice -- a user-driven feedback forum. Instead of being question-oriented like traditional surveys or Get Satisfaction, this is much more like DELL's IdeaStorm in that users submit feedback/bugs/suggestions and they rise to the top based on votes from the community, thus arriving at a unified consensus. It's a feedback engine aiming to replace ticket systems and forums/bulletin boards that are difficult to manage and support.