This document discusses using game mechanics and gamification to motivate productive behaviors. It describes Amy Jo Kim's work on using mechanics like collecting, earning points, feedback, exchanges, and customization to increase student engagement with blogging and wiki assignments. The document also discusses applying these mechanics to encourage behaviors like donating or participating in art galleries. Gameful design can help address challenges like the "tragedy of the commons" by steering people toward socially beneficial outcomes.

1. productive games x @brainopera
SingTel Accelerate 2010

2. Michael Heilemann’s 25 Most Influential Games
http://www.flickr.com/photos/heilemann/5013484/

3. I'm interested in how game mechanics
acts as a form of architecture that
doesn't necessary focus on restriction,
but rather stimulates specific behaviors.

4. From video games to real-world settings
such as classrooms, we can be steered
towards socially productive ends, e.g. to
override tragedy of the commons

5. Why this is interesting...

6. Casual games consist of...
a crazy collection of addictive
mini-games
drive the player to perform
trivial tasks
in pursuit of the almighty
“dollar”.

7. Real-life consists of...
a tired collection of boring
mini-games
drive the player to perform
trivial tasks
in pursuit of the almighty
“dollar”.
Photo by flickr user: kenyee

8. Labor
need not be
laborious

9. our social responsibility
to make tasks fun

10. game mechanics
in the everyday

11. making house / work chores fun... chorewars.com

13. Epic Win

14. http://www.nytimes.com/2009/01/31/science/earth/31compete.html

21. Development
Status
Cultured Code
Cultured Code's development
status dashboard @
http://culturedcode.com/
status/

22. The Panic
Status Board
The Panic Inc. Status Board as seen
on http://www.panic.com/blog/
2010/03/the-panic-status-board/

23. How the heck
do we create
fun ?

24. Be forewarned...
this is sinister territory

25. What makes popular social platforms addictive?

26. Visible Scoreboard
To motivate students, I tried using
Amy Jo Kim's game mechanics (2006)

27. Photo by flickr user: Nemo's great uncle (Aug, 2008)
Amy Jo Kim explained game mechanics
with how Frequent Flyer Miles work

28. “I see a game
mechanics working well
on sites like YouTube,
Yelp, Twitter, and
Flickster. [...] like points,
Amy Jo Kim leaderboards, level-ups,
Creative Director
ShuffleBrain social exchanges, and
customization to a
strong core experience.”

29. Five Game Mechanics
1. Collecting
2. Earning Points
3. Feedback
Amy Jo Kim
Creative Director
4. Exchanges
ShuffleBrain
5. Customization

32. Earning Points
Amy Jo Kim’s idea was in the
presence of a scoring mechanism.
Established a blogging leaderboard
via technorati.com authority ranking
algorithm.
Provide our students a basic measure
of how they were doing against one
another.
Students also given weekly audits of
the class overall performance.

33. Collecting Things
For quality blog posts, students earned weekly awards
Variety of awards promotes diverse behaviors
Awards can be traded for extra credits or the ability to
gain “immunity” from extra assignments.

34. Feedback
Comments and trackback allow
students to understand the quality of
the blog and wiki contribution.
Students are given the opportunity to
improve on posts if they have not
reached the assignment deadline.
Accessibility of feedback allows
students to accelerate mastery in
each week’s theme.

35. Customization
Students instinctively personalized
their blogs by the first week of use.
Low level: Blog templates
High level: Sidebar widgets
Social Objects
- personal photos
- favorite music
- branding
- chat box

36. Exchanges
To track the layers of interaction, we visually aggregated
RSS feeds of their blogs and wikis using Netvibes.com

37. Title : JFDI Academy - http://jedi.ddns.comp.nus.edu.sg
Module : CS1101S Programming Methodology @ NUS
Professor : Ben Leong / Collaborator : Su Yuen

38. Amy Jo Kim’s Community Building on the Web (Peachpit, 2000)

39. I work at The National Art Gallery, Singapore

41. foursquare iPhone app
location-aware gaming with virtual & real-world rewards

43. art.sg/307
Artwork as
Social Objects
✦ rapid & economical
✦ shared experiences
✦ game mechanics
✦ granular analytics

44. Tiers of Social Media Engagement
Recruit others to donate
ADVOCATE Create a group
Host an event
Post pictures/videos
SOCIAL Write a blog post
Join a group
Create a profile
PERSONAL Post a comment
Make a donation
Sign up for e-mail/SMS
Friend on social networks
“Barack Obama’s Social Media Toolkit” by Monte Lutz (Feb 2009)
http://www.slideshare.net/montelutz/social-pulpit-barack-obamas-social-media-toolkit

45. Thank you.

46. for a copy of
productive games
see (and retweet)
@brainopera