The document summarizes the results of one-day mobile advertising test campaigns run by AdMob for three brands - Honey Bunches of Oats, Tylenol, and Splenda. For each brand, AdMob provided mobile-optimized creative assets and $1500 in media funding. The results showed strong performance across all three campaigns, with thousands of visitors and hundreds of thousands of impressions at low cost-per-visitor and cost-per-impression rates, demonstrating the effectiveness of mobile advertising.