This document discusses various topics related to app usage, development, marketing and monetization. It provides statistics on time spent using apps from sources like Flurry and Gigaom. It also discusses differences between smartphones and tablets, and considerations for app design and development like usability, strategy and business models. Specific examples are provided, such as the Die Macht app and potential app marketing packages. Overall the document offers an overview of important app industry trends and best practices.
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Aaron Watkins, President and Founder, Appency
"Marketing in a Million App Market"
Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.
Why You Should Be In The Mobile Apps Business!Bobby Wan
“How To DOMINATE A Virtually Untapped $4.4 Billion Dollar Market Place And Create Your Own Professional App Within Minutes. Fast, Easy And Simple To Use!”
The World's Easiest To Use And Feature Rich App Builder Tool.
If you're in Business – you're in the App Business – it's as simple as that!
To Your Success,
Bob
http://tiny.cc/41ygwx
App Store Optimisation and mobile ads are not the only way to drive discovery and downloads for your mobile app. This presentation tells you how to drive PR for your app, use events and leverage existing marketing channels.
Are you ready for mobile revolution? - Babar BaigOWLAI
Everything is going Mobile and consumers are adapting Smartphones rapidly. Denmark is top 10 in terms of Smartphone penetration and more and more consumers are buying from their mobile devices. How can you as a company take advantage of this revolution? There is still room to differentiate yourself from competitors by adapting to the mobile channel.
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
Cogniter has a highly skilled team of programmers, collectively having more than 10 years of experience who can deliver unique and attractive mobile applications to you.
2021 / 2022 ASO Guide - App Store Optimization Guide by PICKASOPICKASO App Marketing
Welcome to our brand new ASO guide by PICKASO (2021/22 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and to improve the Conversion Rate to download.
With our guide, you will learn all you need to know to get the best results for your mobile business.
CONTENT OF THE 2021/22 ASO GUIDE:
- Introduction
- News 2021 & iOS15
- ASO Factors (On-Metadata & Off-Metadata)
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- ASO Case Studies
- ASO Checklist
At PICKASO, we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2021/22 ASO guide and find it helpful.
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Aaron Watkins, President and Founder, Appency
"Marketing in a Million App Market"
Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.
Why You Should Be In The Mobile Apps Business!Bobby Wan
“How To DOMINATE A Virtually Untapped $4.4 Billion Dollar Market Place And Create Your Own Professional App Within Minutes. Fast, Easy And Simple To Use!”
The World's Easiest To Use And Feature Rich App Builder Tool.
If you're in Business – you're in the App Business – it's as simple as that!
To Your Success,
Bob
http://tiny.cc/41ygwx
App Store Optimisation and mobile ads are not the only way to drive discovery and downloads for your mobile app. This presentation tells you how to drive PR for your app, use events and leverage existing marketing channels.
Are you ready for mobile revolution? - Babar BaigOWLAI
Everything is going Mobile and consumers are adapting Smartphones rapidly. Denmark is top 10 in terms of Smartphone penetration and more and more consumers are buying from their mobile devices. How can you as a company take advantage of this revolution? There is still room to differentiate yourself from competitors by adapting to the mobile channel.
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
Cogniter has a highly skilled team of programmers, collectively having more than 10 years of experience who can deliver unique and attractive mobile applications to you.
2021 / 2022 ASO Guide - App Store Optimization Guide by PICKASOPICKASO App Marketing
Welcome to our brand new ASO guide by PICKASO (2021/22 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and to improve the Conversion Rate to download.
With our guide, you will learn all you need to know to get the best results for your mobile business.
CONTENT OF THE 2021/22 ASO GUIDE:
- Introduction
- News 2021 & iOS15
- ASO Factors (On-Metadata & Off-Metadata)
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- ASO Case Studies
- ASO Checklist
At PICKASO, we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2021/22 ASO guide and find it helpful.
How I Achieved $15,000 Daily Sales on Google Play | Android App MonetizationKatsuaki Sato
Katsuaki Sato describes his studies of app monetization and promotion on Google Play. Learn from the master of Anrdoid app marketing in Tokyo Japan. Katsuaki's company Metaps is a leader in Android app promotion, monetization and retention.
Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Here Amazon presents the results of a cohort analysis designed to identify best practices common among the top 50 revenue-generating apps and games in its Amazon Appstore for Android.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
8 smart strategies to boost your mobile app downloads!Shelly Megan
These days architecting an outstanding mobile application is not enough to ensure success. Some smart promotional strategies also need to be practiced for increasing the number of app downloads. They are establishing brand awareness, optimizing the app for the app store, encouraging user-reviews and referrals, CPI campaigns, focussing on app-usage analytics, etc.
In this workshop we see how easy is to develop a native Android app for TV using Amazon Fire App Builder and how to connect to a media streaming service using media feeds.
Amazon Underground just recently turned 1! Let’s celebrate the first year of #actuallyFree apps by listening to success stories of developers who took advantage of the per-minute royalty monetisation model of Underground and discovering what are the new opportunities for mobile and games developers through Underground.
Practical APP-lications: Mobile App Planning and AnalyticsJohn Kreicbergs
There’s an app for that. In fact, between Google and Apple alone, there are over 2.5 million of them. Yet in this period of massive proliferation, the world of mobile apps remains a wild west of sorts.
This presentation breaks down the design, execution, launch and analytics behind the award-winning Boulevardia festival app and the critically acclaimed kids interactive comic app Kung Fu Robot. Learn about key processes and philosophies that make mobile apps work for both utility and entertainment, information that you can use for your next client project or as a foundation for your own work.
HANDI Health Apps Presentation: NEC November 2013Scott Hague
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
How I Achieved $15,000 Daily Sales on Google Play | Android App MonetizationKatsuaki Sato
Katsuaki Sato describes his studies of app monetization and promotion on Google Play. Learn from the master of Anrdoid app marketing in Tokyo Japan. Katsuaki's company Metaps is a leader in Android app promotion, monetization and retention.
Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Here Amazon presents the results of a cohort analysis designed to identify best practices common among the top 50 revenue-generating apps and games in its Amazon Appstore for Android.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
8 smart strategies to boost your mobile app downloads!Shelly Megan
These days architecting an outstanding mobile application is not enough to ensure success. Some smart promotional strategies also need to be practiced for increasing the number of app downloads. They are establishing brand awareness, optimizing the app for the app store, encouraging user-reviews and referrals, CPI campaigns, focussing on app-usage analytics, etc.
In this workshop we see how easy is to develop a native Android app for TV using Amazon Fire App Builder and how to connect to a media streaming service using media feeds.
Amazon Underground just recently turned 1! Let’s celebrate the first year of #actuallyFree apps by listening to success stories of developers who took advantage of the per-minute royalty monetisation model of Underground and discovering what are the new opportunities for mobile and games developers through Underground.
Practical APP-lications: Mobile App Planning and AnalyticsJohn Kreicbergs
There’s an app for that. In fact, between Google and Apple alone, there are over 2.5 million of them. Yet in this period of massive proliferation, the world of mobile apps remains a wild west of sorts.
This presentation breaks down the design, execution, launch and analytics behind the award-winning Boulevardia festival app and the critically acclaimed kids interactive comic app Kung Fu Robot. Learn about key processes and philosophies that make mobile apps work for both utility and entertainment, information that you can use for your next client project or as a foundation for your own work.
HANDI Health Apps Presentation: NEC November 2013Scott Hague
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
Los datos no engañan: las empresas de retail cada vez apuestan más por el canal móvil mediante la creación de apps, pero ¿basta con tener una app? Definitivamente, no. Para triunfar es necesario además promocionarla. Ahí es donde entra en juego el app marketing y las técnicas ASO.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
App marketing, PR, best practices and business modelMichelle Blanc
App key path of success
App (and/or) Mobile Web
Pre-Launch mkt & PR
Press release
Media
Events
App stores and ASO
Naming the app
App Icon & USP
App best practices, strategies, tools
Business model insights
App revenus
Legal, success and failure essentials
The Lean Startup Engines of Growth with Google's PlatformsMark Masterson
In this talk, we explore how to take the ides expressed by the Lean Startup movement, particularly the three engines of growth (sticky, viral and paid) and implement them using Google's technologies and platforms.
Fomax offers end to end services & solutions in mobile application development for Android, iOS,
Windows & Blackberry through specialized skills & experience
#Best Mobile Application Development
#mobile Application Development
Lokalrundfunktage 2016: Berger am Berg Energy SchweizLokalrundfunktage
Was hat ein verkleideter Morgenmoderator, ein Klassenzimmer voller jubelnder Schüler, selbstgemachte Marmelade, ein Taxi, das Prominenten Kaffee serviert und ein Wintersport-Marathon in den Schweizer Bergen gemeinsam? Es ist gute Promotion. Sender aus Deutschland, Österreich und der Schweiz präsentieren, wie sie es schaffen, mit originellen Ideen und klarer Strategie, Sponsoren und Hörer gleichermaßen zu begeistern.
Was hat ein verkleideter Morgenmoderator, ein Klassenzimmer voller jubelnder Schüler, selbstgemachte Marmelade, ein Taxi, das Prominenten Kaffee serviert und ein Wintersport-Marathon in den Schweizer Bergen gemeinsam? Es ist gute Promotion. Sender aus Deutschland, Österreich und der Schweiz präsentieren, wie sie es schaffen, mit originellen Ideen und klarer Strategie, Sponsoren und Hörer gleichermaßen zu begeistern.
Was hat ein verkleideter Morgenmoderator, ein Klassenzimmer voller jubelnder Schüler, selbstgemachte Marmelade, ein Taxi, das Prominenten Kaffee serviert und ein Wintersport-Marathon in den Schweizer Bergen gemeinsam? Es ist gute Promotion. Sender aus Deutschland, Österreich und der Schweiz präsentieren, wie sie es schaffen, mit originellen Ideen und klarer Strategie, Sponsoren und Hörer gleichermaßen zu begeistern.
Radiosender sind Pioniere in der Verwendung von Testimonials: Insbesondere bei der onAir Promotion werben bekannte Stimmen für das Programm.
Gute Testimonials sind nahbar, authentisch und haben einen Bezug zur Lebenswelt der Hörer.
Markus Wasmeier hat in den vergangen Jahren viele Erfahrungen als Testimonial gesammelt und berichtet, was eine gute Zusammenarbeit zwischen Programm, Werbekunden und Publikum ausmacht.
Radio, Streamingdienste, Podcasts – noch nie gab es ein so großes Angebot an Audioinhalten wie heute. Die Hörer selbst können nach Qualität suchen und besondere Inhalte auswählen. Belohnt wird was einen echten Mehrwert bietet, austauschbare Inhalte werden dagegen kaum noch wahrgenommen.
Guter Content ist eine entscheidende Stärke des Radios. Aber welche Inhalte muss Radio heute liefern, um sich im Wettbewerb zu behaupten?
Lokalrundfunktage 2016: Radio und serielles StorytellingLokalrundfunktage
Radio, Streamingdienste, Podcasts – noch nie gab es ein so großes Angebot an Audioinhalten wie heute. Die Hörer selbst können nach Qualität suchen und besondere Inhalte auswählen. Belohnt wird was einen echten Mehrwert bietet, austauschbare Inhalte werden dagegen kaum noch wahrgenommen.
Guter Content ist eine entscheidende Stärke des Radios. Aber welche Inhalte muss Radio heute liefern, um sich im Wettbewerb zu behaupten?
Radio, Streamingdienste, Podcasts – noch nie gab es ein so großes Angebot an Audioinhalten wie heute. Die Hörer selbst können nach Qualität suchen und besondere Inhalte auswählen. Belohnt wird was einen echten Mehrwert bietet, austauschbare Inhalte werden dagegen kaum noch wahrgenommen.
Guter Content ist eine entscheidende Stärke des Radios. Aber welche Inhalte muss Radio heute liefern, um sich im Wettbewerb zu behaupten?
Lokalrundfunktage 2016: Hitradio rt1 Die Tortentheorie Lokalrundfunktage
Radio, Streamingdienste, Podcasts – noch nie gab es ein so großes Angebot an Audioinhalten wie heute. Die Hörer selbst können nach Qualität suchen und besondere Inhalte auswählen. Belohnt wird was einen echten Mehrwert bietet, austauschbare Inhalte werden dagegen kaum noch wahrgenommen.
Guter Content ist eine entscheidende Stärke des Radios. Aber welche Inhalte muss Radio heute liefern, um sich im Wettbewerb zu behaupten?
Lokalrundfunktage 2016: Unterhaltung zum snacken - BigNickLokalrundfunktage
Der als BigNick bekannte Morgenmoderator von 89.0 RTL ist die Stimme und das Gesicht der Morningshow „Die 89.0 RTL Morningshow mit Charleen & BigNick“ für Niedersachsen, Sachsen-Anhalt und Thüringen. Wenn er gerade nicht on Air ist, findet man ihn regelmäßig auf Facebook, Youtube oder bei Snapchat. Die Gags schreibt er sich dabei selbst und wird im Studio und vor der Kamera von seiner Kollegin Charleen unterstützt. Frech, selbstironisch und unterhaltsam – so muss Radio für den großen Jungen aus Halle sein, dann klappt es auch mit neuen Hörern.
27. TABLET - SMARTPHONE.
Tablets are portable, while smartphones are
pocketable.
Tablets are mostly used in the living room, while
smartphones are used within the home and also on the
go. Mobile phones are also the most personal devices
we use, while tablets are often shared with spouses,
partners, or children.
39. DIE MACHT HISTORY.
1 year Start of show
Scribble Prototype App
(14 May, 2012)
40. DIE MACHT LEARNINGS.
• The App as a small piece of the puzzle
• Backend / Editor‘s cockpit
• Integration in TV: Technical and format challenges
• API towards web frontend „Soviet TV“
• The app as a problem solver
• Lean functionalities with high usability
• Instant feedback in the app and in the TV show
• Call to Action: „Vote!“ in „Question of the day“
53. THE CHALLENGE.
Time for customer acquisiton: 10 sec
Time for customer retention: 30 sec
54. MARKETING ACTIONS
A. App Check
B. App Store Optimization
C. App Push
D. App Campaign
E. Facebook Marketing
F. App MarCom
G. Alternative Marketing (Ambient, Guerilla, ...)
57. APP CHECK.
• Panel-based test and review of the app
✦ Basis: 5,000+ crowd-sourced panel members
✦ Definition of relevant use cases
✦ Use case based tests of the app‘s functionality and user flow
• Result of analysis
✦ Deficit analysis of the user interface
✦ Aggregated list of deficits and improvement proposals
✦ User videos accessible via secure online-platform
62. APP STORE OPTIMIZATION.
• App Store Optimization
✦ Analysis of the app‘s presentation in the App Store
✦ Recommendations regarding:
✦ Title
✦ Tags
✦ Description
✦ Screenshots
✦ Create amazing screenshots and/or banners for App Store and Web
✦ Translate all texts into the respective App Store languages
71. Preparation
Campaigning
Start
• App Campaign
Start of
Campaign
ca. 1-3 weeks ca. 2-3 weeks
✦ A performance oriented marketing campaign
✦ Goals of the campaign are:
✦ Increase visibility of the app for the target group
✦ Support and prolong the initial App Push
• Performance Networks (e.g.) iAd, Millennial, Leadbolt, Adfonic, Admob, Trademob...
✦ Average KPIs
✦ CPC: €0.2 - €0.5
✦ CTR: 0.4 - 0.8%
• iAd Conversion (Installs/Clicks): 7-10%
• iAd CPI: $3,50 - $4
App Push & Campaign
App Blogger / Reviewer Pitch
App Marcom
Create Reviewer/Blogger list
create Social Media Kit
create Advertising Material
87. Start of
Campaign
ca. 1-3 weeks ca. 2-3 weeks
Preparation
Campaigning
Start
Create Reviewer/Blogger list
create Social Media Kit
create Advertising Material
• Blogger / Reviewer Pitch
App Push & Campaign
App Blogger / Reviewer Pitch
App Marcom
✦ After the positioning within the App Store the crucial criteria for app
downloads is recommendation through blogger and reviewer websites.
✦ Parallel to PR action you should research which opinion leaders,
bloggers and websites are fit to review and advertise the app.
✦ The blogger/reviewer pitch consists of research, choice and addressing
these multiplicators as well as create an information pack about the app
related to the target group (Social Media Kit).
✦ One element of the blogger/reviewer pitch is to monitor clicks and
downloads resulting from blog posts and reviews based on use of
special widgets (with or without integrated SDK for monitoring).
91. GUERILLA MARKETING.
Travel discovery
app Tripl hands out
fake parking tickets
at Y Combinator
Demo Day which
invites recipients to
take a trip with Tripl
to „avoid penalty“