SlideShare a Scribd company logo

Mobile Marketing

•Download as PPT, PDF•
•
AMA Tampa Bay
AMA Tampa Bay

The document summarizes a presentation about integrating mobile apps into business and marketing strategies. It discusses how mobile apps can be used in various industries like retail, advertising, entertainment, social media, banking, healthcare, and fundraising. Examples are given of innovative mobile apps for tasks like shopping, advertising, gaming, social networking, searching, banking and charitable donations. The presentation concludes that mobile users expect engaging apps and businesses should provide mobile content and apps to connect with customers.

TechnologyBusiness
1 of 43
Integrating Mobile Apps into Business and Marketing Strategy Presented By Jody Haneke, President Haneke Design AMA Tampa Bay. December 10, 2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview of Mobile Marketing ,[object Object],[object Object]
Overview of Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Brief History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Brief History ,[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Mobile Marketing Toolkit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Retail ,[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Retail ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Advertising ,[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Advertising ,[object Object]
Integrating Mobile Apps > Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Advertising ,[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Social Networking ,[object Object],[object Object]
Integrating Mobile Apps > Wall Street ,[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Wall Street ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Wall Street ,[object Object],[object Object],[object Object]
Integrating Mobile Apps > Online Search ,[object Object],[object Object],[object Object]
Integrating Mobile Apps > Online Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Online Search ,[object Object],[object Object],[object Object]
Integrating Mobile Apps > Healthcare ,[object Object],[object Object],[object Object]
Integrating Mobile Apps > Healthcare ,[object Object],[object Object],[object Object]
Integrating Mobile Apps > Healthcare ,[object Object],[object Object],[object Object]
Integrating Mobile Apps > B2B Commerce ,[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > B2B Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > B2B Commerce ,[object Object],[object Object],[object Object]
Integrating Mobile Apps > Banking ,[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Banking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Banking ,[object Object],[object Object],[object Object]
Integrating Mobile Apps > Fundraising ,[object Object],[object Object],[object Object]
Integrating Mobile Apps > Fundraising ,[object Object],[object Object],[object Object]
Integrating Mobile Apps > Fundraising ,[object Object],[object Object]
Integrating Mobile Apps into Business and Marketing Strategy Presented By Jody Haneke, President Haneke Design AMA Tampa Bay. December 10, 2009 Give now to America’s Second Harvest of Tampa Bay! TXT the keyword HUNGER to 50555 to donate $5!

Recommended

E business technology
E business technologyE business technology
E business technology
RajThakuri
 
Advance Digital Marketing Strategies
Advance Digital Marketing StrategiesAdvance Digital Marketing Strategies
Advance Digital Marketing Strategies
zohaib3011
 
Email marketing
Email marketingEmail marketing
Email marketing
vineeta vineeta
 
Digital Marketing: Tools
Digital Marketing: ToolsDigital Marketing: Tools
Digital Marketing: Tools
Neeti Naag
 
Social Media Marketing presentation
Social Media Marketing presentationSocial Media Marketing presentation
Social Media Marketing presentation
Chidi Okereke
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
Anton Koekemoer
 
PPT on mobile marketing
PPT on mobile marketingPPT on mobile marketing
PPT on mobile marketing
Sushmita R Gopinath
 
Social Media Marketing In India
Social Media Marketing In IndiaSocial Media Marketing In India
Social Media Marketing In India
Rajiv Dingra
 

Recommended

E business technology
E business technologyE business technology
E business technology
RajThakuri
 
Advance Digital Marketing Strategies
Advance Digital Marketing StrategiesAdvance Digital Marketing Strategies
Advance Digital Marketing Strategies
zohaib3011
 
Email marketing
Email marketingEmail marketing
Email marketing
vineeta vineeta
 
Digital Marketing: Tools
Digital Marketing: ToolsDigital Marketing: Tools
Digital Marketing: Tools
Neeti Naag
 
Social Media Marketing presentation
Social Media Marketing presentationSocial Media Marketing presentation
Social Media Marketing presentation
Chidi Okereke
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
Anton Koekemoer
 
PPT on mobile marketing
PPT on mobile marketingPPT on mobile marketing
PPT on mobile marketing
Sushmita R Gopinath
 
Social Media Marketing In India
Social Media Marketing In IndiaSocial Media Marketing In India
Social Media Marketing In India
Rajiv Dingra
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
Sean Joan
 
Niche market
Niche marketNiche market
Niche market
Jh Labonno
 
10 Benefits of Social Media Marketing
10 Benefits of Social Media Marketing10 Benefits of Social Media Marketing
10 Benefits of Social Media Marketing
Evolve Academy
 
Instagram Analytics (1)
Instagram Analytics (1)Instagram Analytics (1)
Instagram Analytics (1)
Dini Prathivi
 
Social media activities on brand equity of Mamaearth.ppt
Social media activities on brand equity of Mamaearth.pptSocial media activities on brand equity of Mamaearth.ppt
Social media activities on brand equity of Mamaearth.ppt
SaiTalole
 
The ROI of Influencer Marketing
The ROI of Influencer Marketing The ROI of Influencer Marketing
The ROI of Influencer Marketing
InstaBrand
 
Comparative study in between traditional and Digital marketing
Comparative study in between traditional and Digital marketingComparative study in between traditional and Digital marketing
Comparative study in between traditional and Digital marketing
Khushpreet Singh
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Web Trainings Academy
 
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOURIMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOURkezia florence
 
Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)
Abhishek Choudhary Khatkar
 
Ppt on digital marketing
Ppt on digital marketingPpt on digital marketing
Ppt on digital marketing
Chandra Shekhar Joshi
 
Digital Marketing for Business Growth
Digital Marketing for Business GrowthDigital Marketing for Business Growth
Digital Marketing for Business Growth
Nachiketa Soni
 
What is Influencer Marketing
What is Influencer MarketingWhat is Influencer Marketing
What is Influencer Marketing
Influencer Marketing Hub
 
Digital marketing trends 2022
Digital marketing trends 2022Digital marketing trends 2022
Digital marketing trends 2022
Amulya Gautam
 
Benefits of Digital Marketing
Benefits of Digital MarketingBenefits of Digital Marketing
Benefits of Digital Marketing
Webtech Learning
 
Chapter18 - Managing Mass Communications
Chapter18 - Managing Mass CommunicationsChapter18 - Managing Mass Communications
Chapter18 - Managing Mass Communications
MARY JACQUELINE MONES, CPA, MBA
 
Applications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in BusinessApplications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in Business
BPB Online
 
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
SlideTeam
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
ankit kumar
 
The digital marketing ppt
The digital marketing pptThe digital marketing ppt
The digital marketing pptD&P Mindmax /www.gdmtravel.com
 
Retail management, Bose store visit
Retail management, Bose store visitRetail management, Bose store visit
Retail management, Bose store visit
SIESCOMS
 
Final+retail+stores+operations
Final+retail+stores+operationsFinal+retail+stores+operations
Final+retail+stores+operationsKamaljit Kumar
 

More Related Content

What's hot

Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
Sean Joan
 
Niche market
Niche marketNiche market
Niche market
Jh Labonno
 
10 Benefits of Social Media Marketing
10 Benefits of Social Media Marketing10 Benefits of Social Media Marketing
10 Benefits of Social Media Marketing
Evolve Academy
 
Instagram Analytics (1)
Instagram Analytics (1)Instagram Analytics (1)
Instagram Analytics (1)
Dini Prathivi
 
Social media activities on brand equity of Mamaearth.ppt
Social media activities on brand equity of Mamaearth.pptSocial media activities on brand equity of Mamaearth.ppt
Social media activities on brand equity of Mamaearth.ppt
SaiTalole
 
The ROI of Influencer Marketing
The ROI of Influencer Marketing The ROI of Influencer Marketing
The ROI of Influencer Marketing
InstaBrand
 
Comparative study in between traditional and Digital marketing
Comparative study in between traditional and Digital marketingComparative study in between traditional and Digital marketing
Comparative study in between traditional and Digital marketing
Khushpreet Singh
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Web Trainings Academy
 
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOURIMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOURkezia florence
 
Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)
Abhishek Choudhary Khatkar
 
Ppt on digital marketing
Ppt on digital marketingPpt on digital marketing
Ppt on digital marketing
Chandra Shekhar Joshi
 
Digital Marketing for Business Growth
Digital Marketing for Business GrowthDigital Marketing for Business Growth
Digital Marketing for Business Growth
Nachiketa Soni
 
What is Influencer Marketing
What is Influencer MarketingWhat is Influencer Marketing
What is Influencer Marketing
Influencer Marketing Hub
 
Digital marketing trends 2022
Digital marketing trends 2022Digital marketing trends 2022
Digital marketing trends 2022
Amulya Gautam
 
Benefits of Digital Marketing
Benefits of Digital MarketingBenefits of Digital Marketing
Benefits of Digital Marketing
Webtech Learning
 
Chapter18 - Managing Mass Communications
Chapter18 - Managing Mass CommunicationsChapter18 - Managing Mass Communications
Chapter18 - Managing Mass Communications
MARY JACQUELINE MONES, CPA, MBA
 
Applications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in BusinessApplications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in Business
BPB Online
 
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
SlideTeam
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
ankit kumar
 

What's hot (20)

Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
 
Niche market
Niche marketNiche market
Niche market
 
10 Benefits of Social Media Marketing
10 Benefits of Social Media Marketing10 Benefits of Social Media Marketing
10 Benefits of Social Media Marketing
 
Instagram Analytics (1)
Instagram Analytics (1)Instagram Analytics (1)
Instagram Analytics (1)
 
Social media activities on brand equity of Mamaearth.ppt
Social media activities on brand equity of Mamaearth.pptSocial media activities on brand equity of Mamaearth.ppt
Social media activities on brand equity of Mamaearth.ppt
 
The ROI of Influencer Marketing
The ROI of Influencer Marketing The ROI of Influencer Marketing
The ROI of Influencer Marketing
 
Comparative study in between traditional and Digital marketing
Comparative study in between traditional and Digital marketingComparative study in between traditional and Digital marketing
Comparative study in between traditional and Digital marketing
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
 
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOURIMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
 
Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)
 
Ppt on digital marketing
Ppt on digital marketingPpt on digital marketing
Ppt on digital marketing
 
Digital Marketing for Business Growth
Digital Marketing for Business GrowthDigital Marketing for Business Growth
Digital Marketing for Business Growth
 
What is Influencer Marketing
What is Influencer MarketingWhat is Influencer Marketing
What is Influencer Marketing
 
Digital marketing trends 2022
Digital marketing trends 2022Digital marketing trends 2022
Digital marketing trends 2022
 
Benefits of Digital Marketing
Benefits of Digital MarketingBenefits of Digital Marketing
Benefits of Digital Marketing
 
Chapter18 - Managing Mass Communications
Chapter18 - Managing Mass CommunicationsChapter18 - Managing Mass Communications
Chapter18 - Managing Mass Communications
 
Applications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in BusinessApplications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in Business
 
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
 
The digital marketing ppt
The digital marketing pptThe digital marketing ppt
The digital marketing ppt
 

Viewers also liked

Retail management, Bose store visit
Retail management, Bose store visitRetail management, Bose store visit
Retail management, Bose store visit
SIESCOMS
 
Final+retail+stores+operations
Final+retail+stores+operationsFinal+retail+stores+operations
Final+retail+stores+operationsKamaljit Kumar
 
Retail Electronic store management
Retail Electronic store managementRetail Electronic store management
Retail Electronic store management
Ranjith Mucharla
 
Retail Management:Store management
Retail Management:Store managementRetail Management:Store management
Retail Management:Store management
Manjushree Kotal
 
Chap. 3 multi channel retailing. quiwa
Chap. 3 multi channel retailing. quiwaChap. 3 multi channel retailing. quiwa
Chap. 3 multi channel retailing. quiwa
Magiel Amora
 
Store management
Store managementStore management
Store management
Abhinav singh
 
What Is Multi Channel Retail?: Benefits, Challenges and Impacts
What Is Multi Channel Retail?: Benefits, Challenges and ImpactsWhat Is Multi Channel Retail?: Benefits, Challenges and Impacts
What Is Multi Channel Retail?: Benefits, Challenges and Impacts
Rizwan Tayabali
 

Viewers also liked (7)

Retail management, Bose store visit
Retail management, Bose store visitRetail management, Bose store visit
Retail management, Bose store visit
 
Final+retail+stores+operations
Final+retail+stores+operationsFinal+retail+stores+operations
Final+retail+stores+operations
 
Retail Electronic store management
Retail Electronic store managementRetail Electronic store management
Retail Electronic store management
 
Retail Management:Store management
Retail Management:Store managementRetail Management:Store management
Retail Management:Store management
 
Chap. 3 multi channel retailing. quiwa
Chap. 3 multi channel retailing. quiwaChap. 3 multi channel retailing. quiwa
Chap. 3 multi channel retailing. quiwa
 
Store management
Store managementStore management
Store management
 
What Is Multi Channel Retail?: Benefits, Challenges and Impacts
What Is Multi Channel Retail?: Benefits, Challenges and ImpactsWhat Is Multi Channel Retail?: Benefits, Challenges and Impacts
What Is Multi Channel Retail?: Benefits, Challenges and Impacts
 

Similar to Mobile Marketing

Mig Introduction
Mig IntroductionMig Introduction
Mig Introductiongregsnook
 
Marketing strategies to increase the ROI on mobile
Marketing strategies to increase the ROI on mobileMarketing strategies to increase the ROI on mobile
Marketing strategies to increase the ROI on mobileAmit Ambastha
 
Mobile Marketing Opportunities
Mobile Marketing OpportunitiesMobile Marketing Opportunities
Mobile Marketing Opportunities
Christina "CK" Kerley
 
Going mobile practical guide share2
Going mobile practical guide share2Going mobile practical guide share2
Going mobile practical guide share2Aquent
 
Mobile Trends, Strategy & Sites 2012 - DGA
Mobile Trends, Strategy & Sites 2012 - DGAMobile Trends, Strategy & Sites 2012 - DGA
Mobile Trends, Strategy & Sites 2012 - DGA
Danielle Leitch
 
Mobile apps: The good, the bad, the …
Mobile apps: The good, the bad, the …Mobile apps: The good, the bad, the …
Mobile apps: The good, the bad, the …
Resource/Ammirati
 
Mobile Strategy for Big-Box Retailers Q4 2010
Mobile Strategy for Big-Box Retailers Q4 2010Mobile Strategy for Big-Box Retailers Q4 2010
Mobile Strategy for Big-Box Retailers Q4 2010
rkasai
 
The State of Mobile Communications
The State of Mobile CommunicationsThe State of Mobile Communications
The State of Mobile Communications
Burson-Marsteller
 
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Maximum-Plus.com - Expert Digital Strategy, Online Event Production, brand building
 
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Proof Integrated Communications
 
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...rsimiele
 
Mobile Apps - New Media
Mobile Apps - New MediaMobile Apps - New Media
Mobile Apps - New Mediagueste1a7a5
 
Mobile Applications
Mobile ApplicationsMobile Applications
Mobile Applications
Shweta Jain
 
App discovery webinar fierce
App discovery webinar fierceApp discovery webinar fierce
App discovery webinar fierce
Ryan Chan
 
Mobile App Vs Mobile Web
Mobile App Vs Mobile WebMobile App Vs Mobile Web
Mobile App Vs Mobile Web
Kenko Health, Inc.
 
Understanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketingUnderstanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketing
bNetCentric Ltd
 

Similar to Mobile Marketing (20)

Jan 2011 app presentation
Jan 2011 app presentationJan 2011 app presentation
Jan 2011 app presentation
 
Mig Introduction
Mig IntroductionMig Introduction
Mig Introduction
 
Marketing strategies to increase the ROI on mobile
Marketing strategies to increase the ROI on mobileMarketing strategies to increase the ROI on mobile
Marketing strategies to increase the ROI on mobile
 
Mobile Marketing Opportunities
Mobile Marketing OpportunitiesMobile Marketing Opportunities
Mobile Marketing Opportunities
 
Apps as a Marketing Tool
Apps as a Marketing ToolApps as a Marketing Tool
Apps as a Marketing Tool
 
Iconmobile
IconmobileIconmobile
Iconmobile
 
Going mobile practical guide share2
Going mobile practical guide share2Going mobile practical guide share2
Going mobile practical guide share2
 
Mobile Trends, Strategy & Sites 2012 - DGA
Mobile Trends, Strategy & Sites 2012 - DGAMobile Trends, Strategy & Sites 2012 - DGA
Mobile Trends, Strategy & Sites 2012 - DGA
 
Mobile apps: The good, the bad, the …
Mobile apps: The good, the bad, the …Mobile apps: The good, the bad, the …
Mobile apps: The good, the bad, the …
 
Mobile Strategy for Big-Box Retailers Q4 2010
Mobile Strategy for Big-Box Retailers Q4 2010Mobile Strategy for Big-Box Retailers Q4 2010
Mobile Strategy for Big-Box Retailers Q4 2010
 
The State of Mobile Communications
The State of Mobile CommunicationsThe State of Mobile Communications
The State of Mobile Communications
 
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
 
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
 
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
 
Mobile Apps - New Media
Mobile Apps - New MediaMobile Apps - New Media
Mobile Apps - New Media
 
Mobile Apps - New Media
Mobile Apps - New MediaMobile Apps - New Media
Mobile Apps - New Media
 
Mobile Applications
Mobile ApplicationsMobile Applications
Mobile Applications
 
App discovery webinar fierce
App discovery webinar fierceApp discovery webinar fierce
App discovery webinar fierce
 
Mobile App Vs Mobile Web
Mobile App Vs Mobile WebMobile App Vs Mobile Web
Mobile App Vs Mobile Web
 
Understanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketingUnderstanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketing
 

Recently uploaded

Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
BookNet Canada
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
Product School
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Ramesh Iyer
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Aggregage
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
Free Complete Python - A step towards Data Science
Free Complete Python - A step towards Data ScienceFree Complete Python - A step towards Data Science
Free Complete Python - A step towards Data Science
RinaMondal9
 
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
UiPathCommunity
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
mikeeftimakis1
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Product School
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)
Ralf Eggert
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Sri Ambati
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
Product School
 
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfSAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
Peter Spielvogel
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
ThousandEyes
 

Recently uploaded (20)

Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
Free Complete Python - A step towards Data Science
Free Complete Python - A step towards Data ScienceFree Complete Python - A step towards Data Science
Free Complete Python - A step towards Data Science
 
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfSAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
 

Mobile Marketing

  • 1. Integrating Mobile Apps into Business and Marketing Strategy Presented By Jody Haneke, President Haneke Design AMA Tampa Bay. December 10, 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Integrating Mobile Apps into Business and Marketing Strategy Presented By Jody Haneke, President Haneke Design AMA Tampa Bay. December 10, 2009 Give now to America’s Second Harvest of Tampa Bay! TXT the keyword HUNGER to 50555 to donate $5!