The document discusses tips for listening to and engaging with consumers on social networks. It recommends understanding that people are people, paying attention to potential creepiness, and engaging people in their own social communities or "backyards" where they feel most comfortable. An example is given of insights found from a specific niche social network of mothers, such as preferences around healthy cereals. The audience expresses wanting to talk to brands and participate directly on the social networks they frequent most.

1. Listening and Engaging with Consumers in Social Networks Rich Ullman March 12, 2009

2. 7 Tips

3. Who is this?

4. Heather McNamara

5. “ She wasn’t just a patient… It was about Heather…”

6. #7 Understand that People are People Tip #7 Understand that People Are People.

7. Love or Hate?

8. Hate.

9. “ Uh-oh”

10. #5 Pay Attention to the Creepiness Factor Tip #5 Pay Attention To The Creepiness Factor.

11. Where are we now?

12. Michael Jackson’s Backyard

13. That’s Not a Backyard.

14. #5 Pay Attention to the Creepiness Factor Tip #9 Engage People In Their Backyard.

15. Grape nuts

16. MomsLikeMe 80 local social networks 1 million+ moms Where they’re comfortable

17. Social Insights

18. Social Insights Recruitment Very specific niches 40+ Half the shopping Healthy Cereal 3x/Week Not Grape Nuts Willing to consider

19. Social Insights Recruitment Very specific Niches Flexibility Fast Nimble Adaptive Private today Public tomorrow?

20. The audience want to talk with you. “ I have no problem being notified by email, but I think it would be best to reach all members on the Home Page it is the first place I go when online!”

21. The audience will participate.

22. Summary Opportunity Beyond Media People Want to Talk with Brands** Backyard is Better

23. Thank you.