The document discusses the changing landscape of online content publishing and the rise of a new content ecosystem. It notes that the content market is growing in both user engagement and monetization opportunities. A key part of the new ecosystem is content marketplaces that allow various types of content creators to reach audiences and generate revenue. The document also highlights the importance of community, discussion, custom content, and analytics in the new content publishing model.

1. A New Content Ecosystem

3. The content market opportunity Source: Online Publishers Association, Internet Activity Index, April 2008, Wall Street research Engagement (% of user time spent) Monetization (% of online ad market) 5% 43% 50% 43%

4. Traditional web publishing today

5. Web publishing 2010 and beyond . . . Story ROI? Search Terms? Writer Profitability?

7. $4.13 $3.23 $4.76 $3.40 $4.05 $2.87

8. “ Quality” q  0 +  1  1 +  2  2 + … +  k  k + 

9. Types of Content Mom in Iowa who writes about the economy.

10. A new definition of scale 2,000 Reviewed pieces 58,681 Topics Publisher X Associated Content 20 200 150 1500 1000 10000

11. Mine the library 90% of 1+million pieces of content viewed at least once a month 1 Million + Page Views

12. Ecosystem of Content Creation 2010 Publisher Your Readers Community Evangelists

14. Wither the destination Blue-ray players auto insurance buying strollers wood flooring skateboards best drugstore sunscreen cheap fares single parent adoption agency workouts shiny hair 1,104,390 Keywords and keyword combos

15. The new content analytics PV’s per week CTR

17. Thank you. Patrick Keane [email_address]