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Golden Gekko Case Studies Social Media Point

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Presentación Social Media Point. Octubre 2011

Published in: Business, Technology
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Golden Gekko Case Studies Social Media Point

  1. 1. Sylvia LorenteSenior Mobile Producer
  2. 2. Cross platform specialists since 2005 Team of 130+ people across 5 countries400+ apps -> past 12 months 2
  3. 3. More than 100 brands and agencies have put their trust in us. 3
  4. 4. Marketing with MobileApps 4
  5. 5. Mango MNG
  6. 6. Mango MNGThe MANGO concept: Qualityproduct, & original design &coherent and unified brand image Objectives Engage customers Increase brand loyalty Generate direct sales Target Group:“Young, urban women in their daily needs”aged around 20-45 years
  7. 7. Mango MNGFeaturesUpdates on brand, collection and newreleasesPeek previews on new arrivalsExclusive discounts and promotions viamobile couponsShop on the go: mobile storeMix & match: online fitting room witheither virtual models or personalphotosWish list to save favourite piecesSocial sharing on facebook or via emailCollection and style gallery with getdetail views & informationStore locator
  8. 8. Results Within the first week 22.000 downloads 300.000+ iPhone downloads within the first three months Over 700 people (0,3% app users) have completed a purchase from the mobile shop Estimating every user shows the application to an average of three other people makes around 700.000 impressions achieved Ca. 50% of session last between 1 and 10 minutes (1-3 min: 27 %, 3-10 min: 23%) (comparison: TV ads are 15- 30 secs) Between 30 and 45K new downloads every month
  9. 9. Universal PicturesBunny Beat is a mobile game topromote the feature film HOP 9
  10. 10. Bunny Beat/ HOPBrief: Create a mobile application thatcreates a buzz and raises attention forthe upcoming release of the movie Transfer the fun of the movie Introduce the characters to the target audience Generate curiosity for the motion picture Come up with a mobile strategy that is in line with the multi-channel marketing campaign based around the theme of the movie: Music 10
  11. 11. Bunny Beat/ HOPSolution An application that promotes the movie among a young target group in a playful and engaging way A mobile game in the style of popular video games like Guitar Hero 11
  12. 12. Bunny Beat/ HOPResults After six weeks off launch (before the premiere of the movie) more than 75,000 downloads In three month the application has been downloaded 200.000 times Thanks to the early buzz among fans, the movie was a hit, generating over 38.000.000 $ on its opening weekend 12
  13. 13. European Directories 3
  14. 14. EuropeanDirectoriesChallengeEuropean Directories identified the revenue potential forlead generation businesses as one of the first in theindustry Create an app that is easier to use than Google Encourage interaction with the listed businesses, as revenues are generated per contact Assure broad reach and broad availability with reasonable costs 14
  15. 15. EuropeanDirectoriesSolution Developing mobile framework that is customisable for each country to keep costs down Create a keyword based search engine that integrates with GPS and location data Integrating an AB Testing tool that constantly tracks usability and user experience to improve the look and feel of the app Create “click- to- call” functionality to offer an attractive “PPC” model to businesses 15
  16. 16. EuropeanDirectoriesResults Over 100.000 successful downloads of the apps to date 100.000+ daily active users Close to 7 million pageviews, 3 million sessions, 1,7 million unique users per month Usage growth over last 24 months: 788% 151 apps delivered (23 separate products for 8 different countries) 16
  17. 17. Sylvia LorenteSenior Mobile ProducerEmail: Sylvia.lorente@goldengekko.comMobile: + 34 693 382 134

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