Developers have invested in app ecosystems since 2010. Google bought AdMob in 2010 and rebuilt the platform on Google's stack, creating a powerful platform. The platform aims to maximize ad revenue and in-app purchase revenue while understanding users. Only a small percentage of users typically make in-app purchases. The platform combines AdMob and Google Analytics to be a single Google destination for app developer monetization, promotion, and analytics needs. It uses in-app purchase ads and audience segmentation to find premium users and encourage purchases, taking action before users abandon a game.

1. Developers

2. Investing in the ecosystem
2010
2012
2013
2014
Google buys
AdMob
1M buyers
Rebuilt on
Google stack
Powerful
platform

3. Our vision
Maximizing ad
revenue
Growing IAP
revenue
Understanding
your audience

4. The in-app purchase conundrum
Only XX% of users
make in-app purchases
Source: AdMob and Parks Associates, The Mobile App Consumer, October 2013

5. The single Google destination for
cross-platform app developers’
monetization, promotion and analytics
needs.
AdMob + Google Analytics

6. In-app purchase ads (step 1): find premium users
Didn’t make
it past level 1001 02 03 04 05 06 07 08 09 10
Played the game in
the last 24 hours
Paid for an item in
your game
previously

7. Audience segmentation
Take action before they abandon
your game